On Friday, February 15, NAB will distribute a new round of DTV Action Spots via satellite that focus on converter boxes and the $40 coupon program for converter boxes. As always, these spots will come in 30, 25/5 and 15-second formats in both English and Spanish.
Currently, the federal government has only been taking applications for converter box coupons, but will begin distributing converter box coupons in late February - the same time boxes will hit the shelves of many major retailers. NAB's latest round of DTV action spots focus on what converter boxes do and how consumers apply for the $40 coupons. We urge stations to stop airing the earlier NAB spots once these new spots move into rotation.
Satellite coordinates will be sent to stations in a separate communication prior to the feed.
For more general information about the feed, contact Vinnie Mascarenhas at vmascarenhas@nab.org or (202) 429-5358.
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