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As we prepare for Phase 1 of the repack to begin on September 14, it’s important that your viewers who rely on an antenna to watch your station over-the-air understand the they must rescan their TVs when your station changes frequencies. We encourage you to read on to learn about the resources available to you, legislators and partner organizations to prepare viewers for their upcoming rescan days.
Follow us on Facebook and Twitter for the latest updates and connect with us using #PlanToRescan to share what you're doing to inform your audiences about rescanning.
Quick Links to Tools and Resources |
TV Stations | Partner Organizations | Congress | TV and Antenna Manufacturers
If your station is transitioning in Phase 1, the time is now to alert your viewers. Here are five easy ways to get started:
- Email NAB with your exact rescan day and time so we can help spread the word to your viewers.
- Review this checklist of activities to ensure you are meeting Federal Communications Commission (FCC) education requirements and aware of best practices recommended by NAB.
- If you have not yet already, alert your cable and satellite partners of your rescan day and time (this is required by the FCC 90 days in advance of your rescan day).
- Customize these pre-produced spots with your rescan day and time and start alerting viewers that changes are coming.
- Don’t forget to post your rescan day and time on your website and social media channels – this will reduce the number of calls coming into your station.
There are numerous resources available to help you. Visit TVAnswers.org/tools for on air and online tools, as well as talking points, sample scripts and crawls and even automated phone messaging. Also available are customizable spots in English and Spanish that instruct viewers how to rescan their TVs and converter boxes.
Tell Your Legislators and Partners |
Don’t forget to ensure that your members of Congress, state and local legislators and community partners know if you have a rescan day coming. They can help you spread the word. NAB is also working with antenna retailers and manufacturers to encourage them to share information with their customers that rescan days are coming up. Click here for a sample letter to members of Congress. There are tools available for more than broadcast stations at TVAnswers.org/Resources.
If you have any questions, please email NABMarketing@nab.org.
What You Say and How You Say It Matters
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Even though the process of rescanning a TV or converter box is straightforward, the concept of stations moving frequencies can be confusing to viewers. It is imperative that stations use common messaging to minimize viewer confusion.
To that end, NAB is providing a glossary of terms to help stations send a clear, consistent message and minimize viewer confusion in communications. We also note some terms that stations should avoid using. Click here to download the TV Answers Glossary of Terms.
On August 2, the Federal Communications Commission (FCC) approved a rulemaking related to the congressional allocation of $1 billion in additional funding for the broadcast spectrum incentive auction repack.
Earlier this year, Congress wisely authorized additional funding to ensure that tens of millions of Americans will not lose access to news, entertainment and lifeline information during mandated TV frequency moves. NAB is encouraged by the FCC proposal adopted, which closely mirrors the intent of Congress. NAB will be actively engaged during the rulemaking process to preserve local broadcasting on hometown radio and television stations, low-power TV stations and TV translators.
We encourage your feedback. If you have questions or information to share with NAB or other stations, please email us at NABMarketing@nab.org.
Click here to add your contact information to stay informed.
Get Viewer Education Tools at TVAnswers.org/Tools
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