Broadcasters' Public Service
Licensed to Serve – September 2014
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

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Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

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Peabody Spotlights Broadcasters' Outstanding Investigative Reporting

Four broadcast TV stations were recognized this year for their outstanding investigative journalism, each receiving a Peabody Award for their efforts to shine a spotlight on local wrongdoings and cover emergencies in their communities. Below is a short summary of the television broadcast winners.

KING-TV Exposes Nuclear Dump Leak Near Seattle
Gannett's NBC affiliate KING-TV Seattle received a Peabody Award for its investigative reporting that uncovered an underground tank leak at a nuclear dump located 200 miles from Seattle. KING-TV found the leak had run into one of the region's main source of drinking water. KING-TV's program, "Hanford's Dirty Secrets," also found that the site’s contractor, the company responsible for the nuclear site's maintenance, had received a large payment despite failing to address the leak for over a year.
WTVF-TV Uncovers "Cronyism" in Governor’s Administration
Journal Broadcasting's CBS affiliate WTVF-TV Nashville received a Peabody Award for its year-long investigation into the outsourcing of government projects within Tennessee Governor Bill Haslam's administration. WTVF-TV presented more than three dozen reports that outlined questionable government activities described as "cronyism." The "Questions of Influence" series has led to a state audit, a review of several state contracts and hearings within the Tennessee legislature.
WBZ-TV and WBZ-AM Cover Boston Bombings
CBS-owned WBZ-TV and WBZ-AM Boston were recognized for their coverage of the Boston Marathon bombings. As the only local TV station covering the Boston Marathon, WBZ-TV was positioned to provide coverage as it unfolded from the bombing scene. WBZ-AM quickly went into wall-to-wall coverage, interviewing local public safety officials, law enforcement and elected officials to help explain what was happening. As the Peabody Award website notes, WBZ-TV and WBZ-AM received the recognition "for becoming go-to sources, not just for their city but for a stunned nation."
WVUE-TV Exposes Illegal Local Campaign Finance Practices
Louisiana Media Company's FOX affiliate WVUE-TV New Orleans was honored for its investigative series, in partnership with The Times-Picayune, that uncovered illegal campaign finance practices, unethical activities and a systematic lack of campaign regulation enforcement. WVUE-TV reporters spent thousands of hours diligently digging through campaign filings to uncover the abuse. In the end, the "Louisiana Purchased" series found one-third of the $209 million in statewide campaigns from 2009 to 2012 came from less than 1 percent of donors.
Stations Ramp Up Election Coverage in Advance of November Vote

Broadcasters across the country continue to host debates, candidate forums and other events to help voters prepare for elections this November. Many stations are trying new approaches to election coverage this year. TVNewsCheck reports stations are using "virtual sets and immersive graphics" and "integrating social media comments into on-air election coverage." Additionally, TVNewsCheck notes that many broadcasters plan to use digital and social media throughout their Election Night coverage.

NCAB Hosts Debates for North Carolina's Senate Candidates
The North Carolina Association of Broadcasters (NCAB) hosted a debate on September 3 for candidates running for the open North Carolina U.S. Senate seat. The debate featuring U.S. Senator Kay Hagan and Republican challenger Thom Tillis broadcast live at 7 p.m. and was carried on stations across the state. A second debate is scheduled for October 7.
GAB Hosts First Senatorial Forum for Georgia Candidates
The Georgia Association of Broadcasters (GAB) partnered with the Georgia Chamber of Commerce and Georgia News Network (GNN) to host the first senatorial forum between candidates Michelle Nunn and David Purdue who are running in Georgia’s open U.S. Senate seat. Gannett Broadcasting's WMAZ-TV Macon, Ga., provided a live pool feed for local and national outlets for on-air and live streaming use.
KCCI-TV to Host Debate for Iowa's U.S. Senatorial Candidates
Hearst Television's CBS affiliate KCCI-TV Des Moines has partnered with The Des Moines Register to host a live debate on September 28 for candidates running for Iowa's open U.S. Senate seat. Iowa State Senator Joni Ernst (R) and U.S. Representative Bruce Braley (D) will face-off live from Simpson College, and the debate will be moderated by KCCI-TV's Kevin Cooney and The Des Moines Register’s Kathie Obradovich. The debate will stream live on both organizations' websites.
WLNE-TV to Host Rhode Island Gubernatorial Debate September 16
Cox Communications' ABC affiliate WLNE-TV Providence, R.I., announced it will broadcast the first gubernatorial debate for candidates in Rhode Island's race live at 7 p.m. on September 16. WLNE-TV's News Anchor John DeLuca will moderate the debateamong Attorney General Martha Coakley, state Treasurer Steve Grossman, former federal healthcare professional Donald Berwick, and the incumbent Governor Charlie Baker.
WJZ-TV, Baltimore Sun to Host Gubernatorial Debate Ocober. 7
CBS-owned WJZ-TV Baltimore recently announced it will partner with The Baltimore Sun to co-host a gubernatorial debate for Maryland candidates Lieutenant Governor Anthony Brown and Larry Hogan on October 7. WJZ-TV will host the hour-long event in their Baltimore studio in the morning, and the taped debate will broadcast on WJZ-TV that night at 7 p.m.
Texas Stations to Hold Gubernatorial Debate September 19
Sinclair-owned CBS affiliate KGBT-TV Harlingen, Texas, and Sunbelt Communications' Telemundo affiliate KTLM-TV McAllen, Texas, announced the stations have partnered with The Monitor to host the first gubernatorial debate for candidates Attorney General Greg Abbott and Senator Wendy Davis who are running in the statewide election. The debate will broadcast live from 6-7 p.m. on Sinclair stations across the state, including NBC affiliate WOAI-TV San Antonio, FOX affiliate KABB-TV San Antonio, CBS affiliate KEYE-TV Austin, CBS affiliate KFDM-TV Beaumont, ABC affiliate KVII-TV Amarillo, FOX affiliate KFOX-TV El Paso and Gray Television's CBS affiliate KBTX-TV Bryan, Texas.
Broadcasters Help Students Get Ready to Go Back to School
KMVK-FM Gives Away 3,000 Backpacks to Dallas Kids
CBS Radio's KMVK-FM Dallas gave away 3,000 free backpacks filled with school supplies to Dallas-Fort Worth school children during the station's "Back to School Fair." The Fair events took place at local supermarkets in El Rio Grande locations from August 13-17. The events drew large crowds of excited, local listeners.
WXKB-FM Distributes Thousands of Back-to-School Items
Beasley Broadcasting's WXKB-FM Estero, Fla., recently partnered with Lipman Produce to sponsor a backpack giveaway event. WXKB-FM collected more than 1,200 backpacks, 300 bike helmets, 2,000 pounds of food, 50 free haircuts and much more, all of which were donated to students across Southwestern Florida.
WFAA-TV Encourages Dallas Bookworms to Keep Reading During Summer
Gannett's WFAA-TV Dallas hosted a summer-long campaign to encourage kids to continue to read during their summer break. The campaign, called "Shelly’s Summer Bookworms," was led by WFAA-TV's anchor, Shelly Slater. Every Thursday during the 4 p.m. newscast, Shelly featured a Summer Bookworms segment. Shelly visited numerous recreation centers and camps, donated more than 4,000 books that were collected from WFAA-TV viewers and encouraged students to read. Classes that successfully completed reading assignments were then welcomed to come and tour the WFAA-TV station and watch a live 4 p.m. newscast.
Univision Radio Distributes 2,000 Backpacks in Winnetka, Calif.
Univision Radio and El Salvador Foundation partnered for a successful Back-to-School Backpack Giveaway event in Winnetka, Calif. on August 9. Univision Radio helped distribute more than 2,000 backpacks and other school supplies to community members and their families.
Washington State Broadcasters Collect Supplies for Students
Idavend Broadcasting and Inland Northwest Broadcasting in Pullman, Wash., hosted the sixth annual "Stuff the Bus Drive" to collect K-12 school supplies for local students. The drive helped collect backpacks filled with school supplies for more than 650 area students.
KLUV-FM Promotes Oral Health to California Kids
Univision Radio's KLUV-FM Glendale, Calif., on-air personality Nataly Valenzuela joined the Colgate Bright Smiles, Bright Futures mobile dental van in Pico Rivera, Calif. on August 12 to encourage good dental habits at a young age. As part of the Colgate Bright Smiles, Bright Futures program, volunteer dental professionals provided children ages 1-12 with free dental screenings, an oral care "report card" and a take-home kit containing learning materials and Colgate products.
Radio and TV Stations Donate Time and Resources to Support Local People in Need
Entravision Raises $2.1 Million for Children's Miracle Network
Entravision Communications Corporation hosted its seventh annual three-day radiothon for the Children's Miracle Network Hospitals. This year's event, themed "Un Million Para Los Niños" (One Million for the Children), kicked off on August 21, broadcasting live from the lobby of Children's Hospital Los Angeles to more than 69 cities across the country via Entravision's syndicated radio programming, online and mobile platforms. Through its radiothon, Entravision helped raise $2.1 million for 24 Children's Miracle Network Hospitals.
WOIO-TV, WUAB-TV Raise $180,000 for Make-A-Wish
Raycom Media's CBS affiliate WOIO-TV and MyNetworkTV affiliate WUAB-TV Cleveland partnered with Make-A-Wish Foundation to sponsor the annual "Walk for Wishes" to help children with life-threatening medical conditions. WOIO-TV anchor Denise Dufala helped to kick off the event, which involved more than 2,100 walkers, sponsors and volunteers. In total, WOIO-TV and WUAB-TV helped raise more than $180,000 for Make-A-Wish Foundation.
CBS Radio Dallas Employees Volunteer at Area Food Banks
CBS Radio Dallas employees spent the afternoon of August 5 volunteering at area food banks as part of a team-wide day of community service. Eighty-two employees worked together in the warehouses of the North Texas Food Bank and the Tarrant Area Food Bank to help provide nearly 13,000 meals for hungry North Texans.
Broadcasters: A Lifeline During and After Recent Natural Disasters
KWXX-FM Helps Hawaiians During and After Recent Hurricane
New West Broadcasting's KWXX-FM Hilo, Hawaii, provided important emergency information when Hurricane Iselle, which later was downgraded to a tropical storm, slammed into the Hawaiian Islands. KWXX-FM covered the severe weather event before, during and after its impact. In the wake of the hurricane, the station’s staff coordinated donations and delivered ice, water, food and supplies to some of the hardest to reach areas of Hawaii that were hit by the storm. Additionally, KWXX-FM worked with a local restaurant to serve food for locals in need and without power for more than five hours. Click here to listen to audio from one of KWXX-FM listeners who was aided by the station during the hurricane.
Broadcasters Respond After Overnight Earthquake
When a recent earthquake rocked Napa Valley and the broader San Francisco area overnight, radio broadcasters across the region quickly went into wall-to-wall coverage. CBS Radio's KCBS-AM San Francisco aired uninterrupted reports with emergency information and developments, while Cumulus Media's KGO-AM also went wall-to-wall with updates on the damage. TV broadcasters also quickly responded. The San Francisco Chronicle reports CBS-owned KPIX-TV San Francisco carried KCBS-AM coverage until the station could get reporters into the studio for a live broadcast and up to the Napa Valley where the earthquake was felt the strongest. ABC-owned KGO-TV San Francisco quickly brought in their news anchors to provide emergency updates and show images of the damage as it became available.