Broadcasters' Public Service
Licensed to Serve – March 2014
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

Learn More
Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
Follow NAB Public Service Initiatives
on Twitter: @BroadlyServing.

Broadcasters Raise Millions of Dollars for Charities
KALC-FM Denver Raises $1.87 Million for Children’s Hospital
Entercom’s KALC-FM Denver hosted the 13th annual Children’s Miracle Network radiothon to benefit the organization’s local hospital, the Children’s Hospital of Colorado. The three-day event broadcast live for 12 hours each day and raised a record-breaking $1.87 million. KALC-FM has raised $14 million for the cause over the past 13 years.
WWMX-FM Collects $886,000 for Johns Hopkins Children’s Center
CBS Radio’s WWMX-FM Baltimore hosted the 25th annual radiothon to benefit the Johns Hopkins Children’s Center. WWMX-FM broadcast live for the two-day event and featured stories from patients, their families and doctors. The radiothon raised more than $886,000. Video from the event is available here.
KDXY-FM and KAIT-TV Raise $323,000 to Grant Wishes
Saga Communications’ KDXY-FM and Raycom-owned ABC affiliate KAIT-TV Jonesboro, Ark., partnered to host the 16th annual Have-A-Heart Wishathon to benefit the Make-A-Wish Foundation’s Mid-South Chapter. The Foundation helps to grant the wishes of children with life-threatening medical conditions. Together KDXY-FM and KAIT-TV raised more than $323,000. Click here to watch video from the Wishathon.
Saga Morning Host Helps Replace Stolen Charitable Donations
Saga Communications-owned WQNY-FM Ithaca, N.Y., morning host Chris Allinger came to the rescue after $2,500 in donations that had been collected for a local charity were stolen from the Falls Restaurant in nearby Trumansburg, N.Y. When Allinger learned that the money, which was collected for families with children battling cancer, was taken, he went on-air to raise more money. In a few hours, Allinger collected more than $3,400 from listeners.
Broadcasters Raise $200,000 for Retired Industry Colleagues
The Broadcasters Foundation of America hosted the 2014 Golden Mike Award Dinner to support retired broadcasters in need. The annual fundraiser honored BMI President Del Bryant, who has spent 42 years at BMI. The dinner raised more than $200,000 for the Foundation.
WTVY-FM Event Raises $107,000 for Children’s Miracle Network
The Radio People’s WTVY-FM Dothan, Ala., held the 13th annual radiothon for the Children’s Miracle Network. The fundraiser supported the local Children’s Hospital of Alabama in Birmingham. In total, the event raised more than $107,000, bringing the station’s 13-year total to more than $1 million.
WGKX-FM Raises $308,000 During St. Jude Radiothon
Cumulus-owned WGKX-FM Memphis hosted the station’s 25th anniversary Country Cares Radiothon to support St. Jude Children’s Research Hospitals. The event raised more than $308,000 to support pediatric cancer research. Over the past 25 years, WGKX-FM has raised more than $4.6 million for St Jude.
KFGE-FM Lincoln Raises $82,000 for St. Jude Children's Research Hospitals
NRG Media’s KFGE-FM Lincoln, Neb., held the 14th annual radiothon for St. Jude Children’s Research Hospital. The event raised more than $82,000 for the organization. Since KFGE-FM’s first radiothon, the station has raised more than a half-million dollars for St. Jude.
WNCY-FM Green Bay Collects $204,000 for St. Jude
Midwest Communications’ WNCY-FM Green Bay hosted the station’s 17th annual radiothon to support St. Jude Children’s Research Hospitals. The event raised more than $204,000 for the local St. Jude Hospital. WNCY-FM has raised more than $3.8 million since the radiothon began 17 years ago.
WDXB-FM’s Benefit Concert Raises $11,000 for St. Jude
Clear Channel’s WDXB-FM Birmingham held the "Heartstring for Hope" benefit concert to support St. Jude Children’s Research Hospital on February 25. The sold-out event featured acoustic performances from several local artists and raised more than $11,000 for the local St. Jude Hospital.
YMF Media Donates $50,000 to the Youth Development Foundation
YMF Media announced it has donated $50,000 to the Youth Development Foundation that Hal Jackson started over 40 years ago. The Foundation awards scholarships and prizes to young women from around the world with performing talents. YMF media President Deon Levingston noted, "Since its inception, the foundation has changed the lives of many talented young women in our community, and donating to something so special to Hal keeps his legacy alive." Past scholarship recipients include Vanessa Williams, Jada Pinkett Smith and Cece Peniston.
Stations Celebrate Black History Month
CBS Philly Honors Local Gamechangers for Black History Month
CBS-owned KYW-TV, CW affiliate WPSG-TV and CBS Radio’s KYW-AM Philadelphia spotlighted 10 individuals who have "changed the game" for the African-American community in the Greater Philadelphia area in celebration of Black History Month this February. CBS Philadelphia stations aired a series of vignettes and reports about these "Gamechangers" throughout the month. A list of the honorees is available here.
TBN Hosts "Salute to Gospel" Event
Trinity Broadcasting Network New York and Senator James Sanders Jr. presented "A Salute to Gospel" in celebration of Black History Month at the Jamaica Performing Arts Center, hosted by Hazelle Goodman. Goodman became the first black actress to have a prominent role in a Woody Allen film and developed her one-woman show. Trinity Broadcasting Network set up a booth and gave announcements and giveaways at the event which brought in 350 attendees, and a variety of local entertainment.
Broadcasters Promote Heart Health Throughout February
WHUR-FM Helps DC Listeners Get Heart Healthy
Howard University’s WHUR-FM Washington broadcast live from the Anthony Bowen YMCA to raise awareness during American Heart Month. The four-hour health fair was held in partnership with the American Heart Association and provided listeners with heart-healthy tips, nutritional facts and fun exercise demonstrations featuring several on-air hosts. Video from the event is available here.
Clear Channel Donates $1 Million in Airtime for Healthy Hearts
Clear Channel committed $1 million in air time for a campaign on heart disease throughout February, American Heart Month. Clear Channel partnered with the American Heart Association to highlight the Go Red for Women campaign, which included a fashion show featuring numerous celebrities. On Valentine’s Day, Clear Channel launched a PSA campaign to educate listeners on the symptoms of heart disease and stroke.
WXTV-TV and American Cancer Society Encourage Women to Love Themselves
Univision’s WXTV-TV Teaneck, N.J., and the American Cancer Society united on Valentine’s Day for the seventh year in a row to encourage women to show some love to the most important person in their life – themselves. Under the campaign "Amate a Ti Misma" (Love Yourself), hundreds of uninsured women over the age of 40 were welcomed to a free breast cancer screening and mammogram at New York’s Presbyterian Medical Center and New Jersey’s Saint Michael’s Medical Center. News anchors encouraged and supported the women during the special day of self-love and breast cancer prevention awareness.
Broadcasters Act As Community Advocates, Keeping Local Audiences Informed
WISN-TV Helps Milwaukee Viewers Understand New Health Care Laws
Hearst’s ABC affiliate WISN-TV Milwaukee held a Health Care Coverage Hotline to assist viewers in southeastern Wisconsin with questions about health care changes due to the new Affordable Care Act. WISN-TV’s News Director Chris Gregg explained, "We want to be a resource to our viewers, provide them with an opportunity to clear any confusion on this complex subject." WISN-TV’s anchors encouraged viewers to call in with questions, and experts from the Milwaukee Enrollment Network were available to provide information.
WXYZ-TV Report Prompts Fix to 1,300 Broken Highway Lights
Scripps-owned WXYZ-TV Southfield, Mich., recently aired an investigative piece that uncovered the numerous broken highway lights scattered across southeastern Michigan. The report prompted the Michigan Department of Transportation to announce a sweeping effort to repair approximately 1,300 lights by the end of the summer. WXYZ-TV highlighted an infrastructure problem in the state and helped to find a solution for the community. Click here to view the video.
WRBL-TV Schedules Debates for Georgia Candidates
Media General’s CBS affiliate WRBL-TV Columbus, Ga., and PMB Broadcasting’s local radio stations have announced they will partner with Columbus State University and the Ledger-Enquirer to host several debates featuring candidates running for Columbus mayor and the Georgia Senate seat occupied by retiring Senator Saxby Chambliss. The three debates will take place in late April and early May and will be broadcast live on WRBL-TV and PMB Broadcasting’s radio stations.
Local Univision Stations Support Houston Hispanic Forum’s Career and Education Day
Univision’s KXLN-TV, KFTH-TV and Univision Radio’s KAMA-FM Houston partnered as media sponsors at the Houston Hispanic Forum’s Annual Career and Education Day. Various universities, colleges, nonprofit organizations and companies joined more than 10,000 students, teachers and parents to share valuable information about different career paths and financial aid. On-air talent participated as panelists in the Broadcasting and Media seminars. They spoke about Univision Scholarships and handed out Univision school supplies to students from booths in the exhibitor area. Students also heard personal accounts about life experiences in the broadcasting industry from news anchors and reporters.
WACO-FM Travels to Afghanistan to Support the Troops
Clear Channel’s WACO-FM Waco, Texas, morning program, The Zack and Jim Morning Show, broadcast live from Afghanistan for a week in February to show support for members of the military who are stationed overseas. The show featured exclusive interviews with servicemen and women and listeners’ shout-outs of appreciation. This trip marked the fourth time WACO-FM’s hosts have traveled to a war zone to show appreciation for American men and women in uniform.