Broadcasters' Public Service
Licensed to Serve – February 2014
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

Learn More
Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
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on Twitter: @BroadlyServing.

Stations Keep Listeners Informed in Times of Emergency
KBIM-FM Keeps Parents Informed After Local School Shooting
Noalmark Broadcasting’s KBIM-FM Roswell, N.M., kept area listeners informed when a local middle school was forced into lockdown for a school shooting. Within 21 minutes of the shooting, KBIM-FM had the Roswell police on air providing information to local parents and other listeners about the situation and where they could reunite with their children. KBIM-FM also used its Facebook account to share on-air information via social media.
Atlanta Stations Provide A Lifeline to Snow-Stranded Listeners
Radio stations across Atlanta kept listeners informed after a rare winter storm stranded thousands of drivers on highways across the city. When cellphone service crashed, stations like Cumulus’s WYAY-FM, Cox Media’s WSB-FM, CBS Radio’s WVEE-FM and Clear Channel’s Atlanta cluster provided wall-to-wall storm coverage, with weather and traffic reports and live listener call-ins. On-air staff provided companionship and important emergency information to motorists throughout the night.
Broadcasters Respond to Special Needs in Their Communities
Townsquare Stations Raise $10,000 for Kids' Ball Field Repairs
Townsquare Media’s WDOS-AM, WSRK-FM and WZOZ-FM Oneonta, N.Y., partnered to raise money to repair the community’s Little League baseball field after vandals painted graffiti on the outfield fence and concession stand, damaged the PA system and burned down a dugout. During a two-hour simulcast, the stations raised more than $10,000, allowing the community to repair the $3,500 in damage and make enhancements to the field.
KZZI-FM Raises $45,000 for Local Ranchers Who Lost Livestock
Duhamel Broadcasting’s KZZI-FM Rapid City, S.D., recently hosted a three-day fundraiser to support local ranchers that were affected by a blizzard in October. The storm dumped more than four feet of snow in parts of western South Dakota and killed more than 100,000 cattle and livestock. Through KZZI-FM's radiothon, the Ranchers Relief Fundraiser raised nearly $45,000 from listener pledges and donations from local businesses.
KFYI-AM Recognizes Phoenix Military Personnel and Their Families
Clear Channel’s KFYI-AM Phoenix hosts an ongoing campaign, “My Military Hero,” to salute a local member of the military or their family and thank them personally for their service. Each month, KFYI’s afternoon host Mike Broomhead recognizes someone on air, features them on a digital billboard in the Phoenix metro area and gives them a $500 Visa gift card. One of KFYI-AM’s heroes, Sgt. First Class Cory Remsburg, recently joined the First Lady at the State of the Union address.
KIII-TV Collects Hundreds of Baby Items for Military Families
London Broadcasting’s KIII-TV Corpus Christi partnered with the USO and the Black Chamber of Commerce to host the third annual Diaper Drive to support military families with small children. Hundreds of items including diapers, wipes and other infant hygiene products were collected during the 13-hour drive. Video from the event is available here.
CBS Stations Aid Victims after Fire in Washington Metro Area
CBS Radio Washington and Gannett-owned CBS affiliate WUSA-TV Washington partnered with Safeway and the Women Who Care Ministries to collect donations for victims of a local fire that killed a four-year-old boy and displaced 40 others. Click here to watch video from the fundraiser.
KAZT-TV Supports Efforts to End Domestic Violence in Phoenix
Independently-owned KAZT-TV Phoenix recently became the 2014 media partner for the Sojourner Center, the largest women's domestic violence shelter in Arizona. Statistics show that nearly one out of four women is abused in their lifetime. The Sojourner Center sheltered and supported more than 1,500 women and children this past year. KAZT-TV is helping to spearhead an effort to bring awareness, aid and hopefully an end to domestic violence in the future. This past holiday season, for example, KAZT-TV was instrumental in donating hundreds of items to the Center, including more than 1,000 toys for young victims of domestic violence.
Stations Host Local Blood Drives and Promote Healthy Living
KUVN-TV and Univision Radio Help to Save 465 Lives in Dallas
Univision KUVN-TV Dallas and Univision Radio Dallas/Fort Worth partnered with Carter BloodCare to educate and encourage people to become blood donors. The stations used PSAs, news stories and social media to drive participation during a three-day blood drive in Mesquite, Tex. Univision staff participated as donors and more than 200 individuals were screened with 155 donating blood. The blood drive helped to save 465 lives, according to the Red Cross.
WDNB-FM's Blood Drive Helps 162 in Sullivan County, NY
Bold Gold Media’s WDNB-FM Honesdale, Pa., partnered with the American Red Cross and Catskill Regional Medical Center to host the Thunder Blood Bowl to facilitate local blood donations for the Red Cross. The blood drive was held at the Monticello Casino and Raceway. WDNB-FM helped collect 54 pints of blood, which aided 162 patients in need of a blood transfusions. Ten of the participants were first-time donors.
Univision Radio Fresno Gives 250 Free Flu Shots to Listeners
Univision Radio Fresno, in partnership with Walgreens, hosted a day of health and fitness for area listeners. At the event, Univision distributed free flu shots and encouraged attendees to stay healthy by exercising in many fun ways like taking a walk or ice-skating at the local mall. In total, 250 flu vaccines were administered during the event at no cost to participants.
WRC-TV Brings 85,000+ Attendees to Health and Fitness Expo
NBC-owned WRC-TV Washington hosted the 22nd annual NBC4 Health and Fitness Expo in early January. The largest attended consumer wellness exposition in the country brought more than 85,000 attendees to the Washington Convention Center to learn new ways to get in shape, eat healthy and maintain an active lifestyle. WRC-TV staff were on hand to promote the event and participate in demonstrations.
Broadcasters Help Those in Need During Winter Months
KWTX-TV Collects 1.9 Million Lbs. of Food for Local Pantries
Gray Television’s CBS affiliate KWTX-TV Waco, Texas, partnered with the Boy Scouts of America, the Texas Army National Guard and the H.E.B. Grocery Company to host the 24th annual Food for Families drive to collect non-perishable items for local food banks and pantries. The event gathered 1.4 million pounds of food. Over the past 24 years, KWTX-TV and its partners have collected more than 19 million pounds of donations.
KVOA-TV Collects 13,000 Toys for Tucson Kids
Cordillera Communications’ NBC affiliate KVOA-TV Tucson partnered with local advertisers for the fifth annual Kristi’s Kids Season 4 Hope campaign to collect a variety of items for area children. The event collected more than 13,000 toys, 12,000 pounds of food and enough clothing for 5,000 people. All the donations were distributed to families in Southern Arizona.
KING-TV Collects 4.5 Million Meals During a Recent Food Drive
Gannett-owned NBC affiliate KING-TV Seattle held the 13th annual Home Team Harvest food drive to collect meals for those in need in the Western Washington community. The 2013 drive collected a record 4.5 million meals, which have been donated to hundreds of food banks and meal programs in Washington state. "We are so appreciative of KING 5 viewers who donated to Home Team Harvest," said Shelly Rotondo, CEO of Northwest Harvest, a local food pantry. "The need for food is high, but so is the generosity of people here."
WCCO-AM Raises $250,000 for Minnesota Hunger Relief
CBS Radio’s WCCO-AM Minneapolis hosted its fifth annual "Let’s Kick Hunger Day" radiothon to generate awareness of hunger in the heartland and to raise funds to help end it. The all-day event raised more than $250,000 for hunger relief, pushing WCCO-AM’s five-year total for the event to more than $1 million. All proceeds were donated to Second Harvest Heartland, one of the nation’s largest food banks.
Idaho Broadcaster Donates Food and Warm Clothes to Locals
Inland Northwest Broadcasting Radio stations in Lewiston, Idaho, held its Holiday Heroes Food Drive in late December to support local families in need. The broadcast group collected more than 200 bags of packaged food, which were paired with frozen turkeys and hams. The food was distributed at the Salvation Army, along with donated coats, gloves, hats and other warm clothes.

KRGV-TV Hosts Several Drives to Support South Texans
Manship Stations’ ABC affiliate KRGV-TV Weslaco, Texas, hosted several events to make the holidays brighter for those less fortunate. For two weeks, KRGV-TV held the "Sharing Basket" food drive which collected enough meals for 2,700 families. The KRGV-TV Toy Drive also collected more than $10,000 to buy toys that were distributed to children in foster care, local hospitals and in low income communities along the Texas-Mexico border. In addition to these drives, the station is currently holding its "Tim's Coats" drive to collect new and slightly worn coats. The project began in October and runs until March. So far, KRGV-TV has collected 4,000 coats and 400 hats.

WYFF-TV Raises $172,000 to Help South Carolinians
Hearst-owned NBC affiliate WYFF-TV Greenville, S.C., raised more than $172,000 in donations for two local charities during the holiday season. WYFF-TV partnered with The Greenville News for the Holiday Sunshine Fund. The station provided daily newscast mentions, a call-in effort and news stories to highlight the fundraiser. The effort collected $82,000 to help families with their heating bills, shelter and food this winter. WYFF-TV also partnered with the local Children’s Hospital for the Virtual Toy Drive. The effort raised $90,000 in donations to purchase toys for children in the hospital.