Broadcasters' Public Service
Licensed to Serve – January 2014
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

Learn More
Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
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on Twitter: @BroadlyServing.

Stations Aid Local Children and Families This Holiday Season
WGAL-TV Collects $232,000 and Thousands of Coats
Hearst-owned NBC affiliate WGAL-TV Lancaster, Pa., hosted the "Coats for Kids Telethon," to benefit Salvation Army branches throughout the Susquehanna Valley. This year marked the station's 26th annual coat drive and the 19th year for the telethon. In total, the event raised more than $232,000, in addition to thousands of coats that were donated at several Salvation Army locations.
Emmis' WQHT-FM Hosts Holiday Feast for 200 New Yorkers
Emmis Communications' WQHT-FM New York held a day of service, "Lift 'Em Up," a celebration to give the less fortunate a first-class evening of gourmet food and holiday entertainment. Emmis staff, along with several partner organizations and volunteers, provided a dinner feast and holiday market for 200 New Yorkers in need, as well as a raffle and performances from several well-known artists. Video of the event is available here.
WMAR-TV Collects 50,000 Toys for Baltimore Kids
Scripps-owned ABC affiliate WMAR-TV Baltimore hosted the 15th annual "ABC2 It's Kindertime Toy Drive." Throughout December, WMAR-TV set up several toy donation sites throughout the Baltimore metropolitan area and encouraged viewers to drop off new toys for local families in need and for the children of fallen firefighters and police officers. Nearly 50,000 toys were collected and distributed to Maryland kids. Click here to watch video from the toy distribution on December 23.
KIRO Radio Seattle Raises $489,000 for Local Foster Children
Bonneville's KIRO Radio Seattle partnered with Treehouse, an organization that helps kids in foster care, to host the 25th annual Holiday Magic Radiothon. The 12-hour event raised more than $489,000 through listener donations and sponsor matching funds. All the proceeds helped to purchase a gift for each child in the program, along with financial support for Treehouse's other programs and services throughout the year.
KUPL-FM Concert Raises $6,000 for Fallen Officer's Family
Alpha Broadcasting's KUPL-FM Portland, Ore., partnered with a local restaurant and Team Latus Harley Davidson to host a benefit concert for the family of Fallen Reserve Police Officer Robert Libke. The concert raised more than $6,000 for Libke's wife, who is seven months pregnant. Officer Libke was shot and killed in November while responding to a house fire in Oregon City.
WAAF-FM Rises Up Against Hunger, Collecting $80,000 for New England Food Banks
Entercom's WAAF-FM Boston hosted the "Rise Up Against Hunger" event in December. For three days, two WAAF-FM personalities "rose up" on lifts and lived on platforms suspended in the sky in an effort to raise funds for the Greater Boston, Worcester County and New Hampshire Food Banks. For more than two decades, the station's personalities have enlisted themselves in physically challenging stunts to encourage listeners to support area food banks. This year's event raised $80,255, enough to provide 189,401 meals to those in need.
WMGK-FM Gives Free Christmas Trees to Military Families
Greater Media's WMGK-FM Philadelphia partnered with a local tree farm and a furniture store to make the holidays a little brighter for active duty families in the Philadelphia area, by providing them with a free Christmas tree. Families were able to request a tree on the WMGK-FM website. On December 14, local military families were invited to pick up their trees and enjoy a holiday hayride, light display, a visit with live reindeer and have their photo taken with Santa Claus.
KRAI-AM/FM Collects $28,000, 2,000 Toys and 5,000 Lbs. of Food
Wild West Radio's KRAI-AM/FM Craig, Colo., held its 15th annual Holiday Drive. The stations broadcast live in front of a local shopping mall from 6 a.m. – 6 p.m. for two days. With just over 10,000 residents in Craig, Colo., KRAI-AM/FM was thrilled to collect more than $28,000 in cash, 2,000 toys and 5,000 pounds of food during the drive. Additionally, the station was grateful for the support of more than 200 volunteers who made the Holiday Drive such a success.

Saga's WZID-FM Raises $175,000 for New Hampshire Kids
Saga Communications' WZID-FM Manchester, N.H., held its 15th annual "Christmas is for Kids Radiothon," to support the Child and Family Services of New Hampshire, which is dedicated to advancing the well-being of children by providing an array of social services to strengthen family life and by promoting community commitment to the needs of children. The event raised a record-breaking $175,000. The proceeds provided gifts for children this Christmas and critical support for the Child and Family Services' programs.

CBS Radio Dallas Packs 23,000 Meals for Local Families
On “Giving Tuesday,” December 3, employees of CBS Radio Dallas-Fort Worth volunteered their time at the North Texas Food Bank. Team members sorted and packed dozens of pallets of food items, producing more than 23,000 meals for local families in need.
WLKY-TV Raises $64,000 for Adoptions in Louisville
Hearst's CBS affiliate WLKY-TV Louisville hosted its 27th annual Wednesday's Child Adopt-athon to help provide supportive services to children awaiting adoption in Kentucky and further recruitment efforts for adoptive families. The event raised nearly $64,000 and generated 40 calls from prospective adoptive parents. Since 1980, WLKY-TV has helped find permanent homes for more than 4,000 special needs children.

Univision Los Angeles Collects 1,000 Garments During Suit Drive for Homeboy Industries
Univision Los Angeles and the Women's Leadership Council in LA hosted a two-week suit drive to benefit Homeboy Industries, an organization that is helping young men and women re-enter society and fulfill their motto of "Jobs Not Jails." The campaign collected 1,090 garments and accessories for men and women. These items will provide Homeboy Industries' trainees with the proper attire for interviews, school enrollment and social occasions. Homeboy Industries serves high-risk, formerly gang-involved men and women with a continuum of free services and programs. It also operates seven social enterprises that serve as job-training sites.

WAWZ-FM Delivers 7,500 Pairs of Socks to Locals in Need
Pillar of Fire's WAWZ-FM Somerset, N.J., partnered with Passione Legwear to distribute new socks to thousands of local people in need during the holiday season. WAWZ-FM staff, along with the Passione Legwear staff and volunteers from 15 local charities in the New Jersey and New York listening area packed 7,500 pairs of socks for delivery.
KFXX-AM Raises $120,000 for Special Olympics Oregon
Entercom's KFXX-AM Portland held its third annual radiothon to support Special Olympics Oregon. The 28-hour event was led by KFXX-AM's hosts Isaac Ropp and Jason Scukanec, and raised more than $120,000 from listeners. "We can't thank our listeners enough. They stepped up again and beat last year's record by more than $45,000," said Scukanec.
Bold Gold Media's Shower for Charity Event Raises $21,000 for Pennsylvania's Children
Bold Gold Media's General Manager Michael Stanton hosted the 12th annual Shower for Charity event to support the Wayne County Children's Christmas Bureau. In 18 degree weather, Santon showered on Main Street in Honesdale, Pa., for several hours donning nothing but Santa Claus boxers, in the hopes of encouraging listeners to donate money for kids in need during the holiday season. In total, the event raised more than $21,000. To date, the Michael G. Stanton Shower for Charity has raised over $150,000 for the Wayne County Children's Christmas Bureau.
Beasley's WRDW-FM Collects 300 Bikes for Philly Kids
Beasley Broadcasting's WRDW-FM Philadelphia's Big Philly Show hosted a bicycle drive for local children in early December. Despite heavy snow, the event collected more than 300 bikes, along with $1,800 in donations. All the proceeds were used to purchase a new helmet to accompany each bike.
Stations Recognize Outstanding Members of Their Communities
Hubbard's KSTP-FM Honors Late Teenager with 5,000-Person Choir
Hubbard Radio's KSTP-FM St. Paul recently honored a local high school student, Zach Sobiech, who died a year ago from cancer. Before Zach passed away, he wrote a song called "Clouds," which was professionally produced and licensed through BMI. In December, KSTP-FM morning hosts Ryan and Shannon invited listeners to the Mall of America to sing "Clouds" together and remember Zach. More than 5,000 people attended the event. Video of the gathering has been viewed over 9 million times on YouTube, and “Clouds” has been downloaded more than 300,000 times on iTunes. After Zach's medical expenses, all proceeds from the song downloads have gone into a research fund for Zach's form of cancer.
WIIS-FM Recognizes Key West Nonprofits and Volunteers with Weekly Awards
Independently-owned WIIS-FM Key West, Fla., has partnered with the local Community Foundation of the Florida Keys to launch the "Nonprofit and Volunteer of the Week Awards." Each week the Foundation selects a worthy local nonprofit and an outstanding volunteer, and WIIS-FM mentions that person and the organization on air multiple times throughout the week. The winners get on-air recognition, a framed certificate and a gift certificate to a local restaurant.
Broadcasters Host Fundraisers for Children's Hospitals
Entravision Raises $1.4 Million for Children's Miracle Network
Entravision raised $1.4 million for Children's Miracle Network Hospitals during its 6th annual "Un Million Para Los Niños (One Million for the Children) Radiothon" in December. The three-day radiothon broadcast live from the lobby of Children's Hospital Los Angeles and was aired on numerous stations across the country, from Honolulu to New York City.
CBS Radio Raises $1 Million for Children's Medical Center
CBS Radio partnered with Children's Medical Center for the "2013 Christmas is for Children Radio." The eighth annual four-day event was supported by CBS Radio and broadcast live on KLUV-FM and KMVK-FM Dallas. The radiothon raised more than $1 million, and all of the funds raised will go to support patient care and hospital programs and services.
Clear Channel Augusta Raises $184,000 for Local Children's Hospital
Clear Channel Augusta, Ga., held its 13th annual Care for Kids Radiothon to benefit the Children's Hospital of Georgia. The three-day event featured stories from young patients and their families, along with interviews from doctors and nurses describing the hospital's lifesaving work. In total, the radiothon raised $184,000. Over the past 13 years, Clear Channel Augusta has raised nearly $1.7 million for the Children's Miracle Network Hospital.
Stations Launch Campaigns to Support Communities and Raise Awareness
WLTV–TV Miami-Fort Lauderdale "Walks" with Students Towards Higher Education
As part of Univision Educación, Univision's WLTV-TV Miami-Fort Lauderdale launched its fourth year of "Camino a la Universidad" (Road to the University), a series of workshops that pairs exceptional students with professional adults who assist students and motivate them to reach their personal, educational and professional goals. The program focuses on those students who have the desire and skills to succeed, but whom also need extra support to reach their potential. The informational sessions feature inspirational speakers that will provide college and career planning advice to help the students throughout their college application process.
WPTV-TV Launches Campaign to Raise Autism Awareness
Scripps's NBC affiliate WPTV-TV Palm Beach, Fla., launched an Impact 5 campaign, to raise awareness of autism. WPTV-TV assembled an advisory panel of parents, educators and autism advocates to guide the station's on-air and online coverage, which airs every Wednesday in a special segment during the 6 pm newscast and on weekend mornings. The ongoing campaign will also include four phone banks for viewers to call in and ask questions, four primetime specials and a special autism website. Click here to watch videos from the Impact 5 campaign.
WXYZ-TV Highlights Successful Community Projects in Detroit
Scripps-owned ABC affiliate WXYZ-TV Detroit recently launched a special program called, "Taking Action in Detroit," which highlights community projects that are making a difference in metropolitan Detroit. The new show is hosted by WXYZ-TV news anchors and is part of the station's Community Action Team, an ongoing effort to highlight the important community work being done through partnerships between local businesses and community service organizations. The program will cover local efforts to fight hunger, to give hope to children and to find a cure for cancer.
WSAV-TV Helps Viewers Safely Discard Record Amounts of Documents and Electronics
Media General's NBC affiliate WSAV-TV Savannah, Ga., recently held an "Identity Safe Recycling Day" to assist viewers in destroying their old documents and electronics in a safe, environmentally-friendly way. WSAV-TV set up three locations around Savannah and more than 54,500 pounds of documents and 823 computers were collected, a record amount for the station which has held 18 such events. Since the event launched in 2005, 266 tons of documents have been collected, shredded and recycled, and more than 5,000 computers have been wiped clean and redistributed.