Broadcasters' Public Service
Licensed to Serve – April 2014
Share this story with your network:  Share on LinkedIn  Share with AddThis

NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

Learn More
Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
Follow NAB Public Service Initiatives
on Twitter: @BroadlyServing.

Broadcasters Support Mudslide Recovery and Relief Efforts in Washington State
Sinclair Raises $225,000 During Mudslide Relief Telethon
Sinclair Broadcasting's ABC affiliates KOMO-TV Seattle and KATU-TV Portland, Ore., partnered with the United Way of Snohomish County to host a telethon to raise money for landslide recovery efforts on March 27. All proceeds went to the United Way's Recovery Fund for Mudslide Relief. The one-day event raised more than $225,000. Click here to watch video from the live broadcast.
KCPQ-TV Partners with Local Bank to Support Oso Relief Fund
Tribune Broadcasting's FOX affiliate KCPQ-TV Seattle has partnered with Umpqua Bank to support those affected by the mudslide disaster. Viewers can stop by any Washington Umpqua Bank location and make donations to the Cascade Valley Hospital Foundation – Oso Landslide Relief Fund. One-hundred percent of all donations will go to the Oso fund.
KING-TV Joins Red Cross, US Bank to Support Mudslide Victims
Gannett Broadcasting's NBC affiliate KING-TV Seattle has partnered with the American Red Cross and US Bank to collect donations for Northwest Response, a Red Cross fund that will help people affected by the Oso Mudslide. Contributions to the fund allow the Red Cross to provide food, water, medical supplies and shelter following the disaster and assist with the recovery efforts in the future.
KIRO-TV Encourages Viewers to Support Local Red Cross Efforts
Cox Media's CBS affiliate KIRO-TV Seattle's community service program, KIRO 7 Cares, has teamed up with the Snohomish County Red Cross to help people impacted by the tragic mudslide in Washington. KIRO-TV is encouraging viewers to make a monetary donation to the local Red Cross chapter, where workers are providing food and shelter to residents of Oso and surrounding communities, their families and first responders.
SR Broadcasting Hosts Radiothon for Mudslide Victims
SR Broadcasting's KRKO-AM and KKXA-AM Everett, Wash., partnered with Coastal Community Bank to host the Oso Relief Simulcast, a live, commercial-free radiothon to raise money for those affected by the mudslides. During the four-hour broadcast from the Darrington Branch of Coastal Community Bank on March 31, more than $34,000 was raised, excluding the gift cards for gas and local grocery stores. More than $119,000 was collected at the branch that day. The broadcast also provided information about the long-term steps for recovery including dealing with bankruptcy and paying on-going mortgages.
KMPS-FM Hosts Benefit Concert, Raises $3,000 for Relief Efforts
CBS Radio's KMPS-FM hosted an Oso Mudslide Relief Concert on April 1 to raise money for the relief efforts. The fundraiser offered several opportunities for listeners to donate to the relief effort. All funds raised will be paid directly to Casacade Valley Hospital Foundation for Oso Mudslide Victims. The benefit concert featured The Cadillac Three and local artist Jesse Taylor, and raised more than $3,000 for the Oso Strong campaign. Click here to watch video from the concert.
Stations Raise Millions for Those in Need During Annual Fundraisers
WOI-TV Raises $4.1 Million for Variety-The Children's Charity
Nexstar Broadcasting's ABC affiliate WOI-TV West Des Moines, Iowa, recently aired the 40th Annual Variety Telethon to support Variety-the Children's Charity, which is dedicated to improving the lives of underprivileged, at-risk and special needs children throughout Iowa. This year's 20-hour telethon raised more than $4.1 million, the highest amount WOI-TV has ever raised for Variety in one year. Since its inception, the telethon has raised nearly $100 million in Iowa.
CBS Philly Raises $1 Million for Ronald McDonald House
CBS-owned KYW-TV and WPSG-TV Philadelphia held the stations' fifth annual Ronald McDonald House Charities Phone Bank. Fundraising segments aired throughout the day on March 25 and collected more than $1 million to benefit Ronald McDonald House Charities of the Philadelphia Region, a nonprofit that creates, finds and supports programs that directly improve the health and well-being of children in the community. Since 2010, the stations have raised more than $4 million for Ronald McDonald House Charities.
WWQM-FM's Benefit Concert Raises $15,000 for Local Hospital
Mid-West Family Stations' WWQM-FM Madison, Wis., hosted the "Q106 Storytellers Jam 15" to raise money for the local American Family Children's Hospital. The concert, which featured The Cadillac Three, Chuck Wicks, Chase Rice and "mystery artist" Gary Allan, raised more than $15,000 for the hospital.
Clear Channel Raises $3 Million for St. Jude
Clear Channel Media and Entertainment helped raise $3 million for St. Jude Children's Research Hospital during the group's annual Country Cares radio event on February 27 and 28. Stations in 31 cities hosted the two-day radiothon. "For the past 25 years, Clear Channel's country stations have rallied together to raise hundreds of millions of dollars for St. Jude through the Country Cares program. Our local programming, promotions, and on-air staff work together to effectively convey to listeners the impact the hospital has in communities around the globe," said Clay Hunnicutt, EVP/GM national programming platforms for Clear Channel.
Townsquare Media Collects Over $1 Million for St. Jude
Townsquare Media Group raised more than $1 million for St. Jude Children's Research Hospital during the group's first national Country Cares radiothon on March 6 and 7. Radio listeners from cities across the country, including Atlantic City, N.J; Owensboro, Ky.; Rockford, Ill.; and Tyler, Texas, tuned in to pledge their support to St. Jude by making a donation of $20 per month. During more than 26 hours of radio programming over two days, St. Jude patients shared their stories. Thanks to donations from Townsquare's loyal listeners, patients' families will never receive a bill from St. Jude for treatment, travel, housing or food.
WBRZ-TV Hosts Drive to Fill Prescriptions for Those in Need in Baton Rouge
Manship Stations-owned ABC affiliate WBRZ-TV Baton Rouge, La., is holding the 17th annual Fill-a-Prescription for the Needy campaign from March 5 – April 5 to raise money to purchase the prescription medication for Baton Rouge's St. Vincent de Paul Community Pharmacy. WBRZ-TV has set up 250 bins in 214 locations across the region to collect donations. Additionally, the stations will co-host three benefit lunches to raise funds. Last year, the campaign filled more than 38,000 prescription bottles for a total value of more than $3.3 million.
Radio Stations Encourage Children to Love Reading
Beasley Staff Reads to Students During Nevada Reading Week
Beasley Broadcasting Group Las Vegas employees participated in Nevada Reading Week this March. Several Beasley staff members visited local first graders at Paul Culley Elementary School and Smalley Elementary School to encourage students to love reading by giving them opportunities to read and be read to in school. Nevada Reading Week was created more than 30 years ago by the Nevada State Department of Education and several local teachers. It continues to make an impact today.
Rick & Bubba Show Encourages Kids to Read
Syndicated Solutions' "Rick & Bubba Show" created what they named the "World's Largest Classroom" on March 4 to encourage children to read. The morning hosts read "Green Eggs and Ham" to more than 50,000 students as they broadcast live into 800 schools in at least 13 states. The event was created as part of the National Education Association's Read Across America program, which challenges children to read a book on March 4 in recognition of the birthday of Dr. Seuss. Click here to watch video from the event.
Broadcasters Recognize Outstanding Residents and Local Organizations
Idaho Radio Group Announces Grants for Local Organizations
Inland Northwest Broadcasting in Moscow, Idaho, sponsors a Community Partnership Grant program that promotes local organizations' community events on the group's radio stations. The radio group recently announced the regional recipients for April and May events. They include the Moscow Renaissance Fair, Whitman Hospital and Medical Center and the Lewiston-Clarkston Habitat for Humanity.
KDKA-FM Recognizes Hometown Heroes Who Serve Pittsburgh
CBS Radio's KDKA-FM Pittsburgh morning host Larry Richert hosts an event each year to recognize Hometown Heroes who have contributed to the Pittsburgh community. Richert recently awarded the five 2014 honorees at an event at PNC Park. Each hero was recognized individually for their work and received a $1,000 donation to a charity of their choice.
Stations Keep Their Local Audiences Informed
Hearst Announces Expanded Campaign Coverage in 2014 Election
Hearst Television recently announced it is renewing and expanding its biennial "Commitment 2014" pledge to devote extensive coverage of election discourse throughout 25 TV markets across the US this election year. Hearst Television will continue to provide a minimum of 12 minute of airtime in the 30 days leading up to the 2014 general election, at each of its 28 news stations. This year, the company is introducing an “In Their Own Words” feature inviting candidates to complete questionnaires and to record video statements on the issues, to be made available online and for mobile devices. These statements will be posted to the Hearst TV stations’ web and mobile sites serving the candidates’ regions in the 60 days prior to the election.
WUSA-TV Hosts Mayoral Debate in Washington, D.C.
Gannett Broadcasting's CBS affiliate WUSA-TV Washington hosted an hour-long, live debate between the candidates running for mayor of the District of Columbia. WUSA-TV's reporter Bruce Johnson moderated the debate, which included the incumbent Vincent Gray and three of his opponents, Muriel Bowser, Jack Evans and Tommy Wells. The live debate was held less than two weeks before the primary election on April 1. Click here to watch video of the full debate.
KXLN-TV and KTRK-TV Host Affordable Care Act Phone Bank
Univision's KXLN-TV and ABC-owned KTRK-TV Houston partnered to host an Affordable Care Act (ACA) phone bank on March 5 at the Univision Houston studios in Texas. The general public was invited to call in to get their ACA questions answered by qualified, bilingual volunteers from the Texas Organizing Project. The goal of the phone bank was to provide the general public with information about the benefits and implications of the health reforms and to explain the registration process. The phone bank receieved 704 calls. Both KXLN-TV and KTRK-TV covered the event live on their evening newscasts.
Univision LA Hosts Feria Prosperidad On Two Campuses
Univision Los Angeles visited the University of Southern California on March 5 to host the second Feria Prosperidad (Prosperity Fair). An estimated 4,500 people participated in the 55 workshops and seminars that covered topics including financial planning, saving to buy a home and steps to start a small business. Anchor Alejandro Mendoza also co-hosted a town hall discussion with financial expert Julie Stav. Univision Los Angeles later hosted Feria Prosperidad at Cal State University, San Bernardino, on March 22 for a gathering of 2,000 people.