Broadcasters' Public Service
Licensed to Serve – September 2013
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

Learn More
Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
Follow NAB Public Service Initiatives
on Twitter: @BroadlyServing.

Broadcasters Raise Large Sums in On-Air Fundraisers
Entercom's WEEI-FM Raises $3.3 Million for Cancer Institute
Entercom Communications' WEEI-FM Boston partnered with the Boston Red Sox to host the 12th annual Jimmy Fund Radio-Telethon to support the Dana-Faber Cancer Institute. The two-day event raised more than $3.3 million for adult and pediatric cancer care and research. Broadcasting live from Fenway Park, the fundraiser featured interviews with Dana-Faber patients, the doctors and nurses who have treated them and guest appearances from local celebrities and athletes. Since 2002, WEEI-FM has helped raise more than $34 million for the Dana-Faber Cancer Institute.
ABC's 48th Annual MDA Telethon Broadcast Raises $59.6 Million
The ABC Network broadcast the Muscular Dystrophy Association's 48th annual "Show of Strength Telethon" on September 1 and raised more than $59.6 million in pledges. All contributions will support the treatment of muscular dystrophy and related diseases, and provide funding for research to find a cure. The two-hour event featured stories of those who are battling muscular dystrophy and appearances by numerous celebrities and entertainers including Ryan Seacrest, Florence Henderson, the Backstreet Boys and Paula Abdul.
WBIR-TV / WLOS-TV's Telethon Raise $201,000 for National Park
Gannett-owned WBIR-TV Knoxville, Tenn., and Sinclair's WLOS-TV Asheville, N.C., broadcast the 19th annual "Friends Across the Mountains Telethon" to benefit the Great Smoky Mountains National Park, which houses a half-million acres of wilderness between the North Carolina-Tennessee border. The telethon raised more than $201,000 for the park. Since 1995, the event has raised $2.9 million.
WCTI-TV's Telethon Raises $421,000 for Cystic Fibrosis Research
Bonten Media's WCTI-TV New Bern, N.C., held the 36th annual "NewsChannel 12 Cystic Fibrosis Telethon." The one-day event, which featured 21 local acts, raised more than $421,000 to support the research of the Cystic Fibrosis Foundation. Over the years, WCTI-TV has raised more than $8.57 million for the foundation, helping to improve the lives of CF patients.
KXKT-FM Raises $303,000 During Children's Miracle Radiothon
Clear Channel's KXKT-FM Omaha, Neb., raised more than $303,000 for Omaha's Children's Hospital and Medical Center during the station's 11th annual Children's Miracle Network Radiothon. Over the past 11 years KXKT-FM has raised nearly $3 million for the local children's hospital. All proceeds go directly to the medical center.
WDRC-FM Collects $200,000 for Connecticut Children's Hospital
Buckley Radio-owned WDRC-FM Bloomfield, Conn., held its 11th annual Children's Miracle Network Hospitals Radiothon to benefit the Connecticut Children's Medical Center in Hartford. The three-day live broadcast from the hospital raised more than $200,000. Since 2002, WDRC-FM has collected more than $2.1 million for the hospital.
Arizona Stations Support Families of Fallen Fire Fighters

Following the death of 19 Granite Mountain Hot Shot firefighters who died fighting the Yarnell Hill Wildfire, broadcasters across Phoenix stepped up to support the families of the fallen.

CBS Radio's Phoenix Stations Collect $476,000 for Families
CBS Radio's KMLE-FM, KZON-FM and KOOL-FM Phoenix hosted several drives at a local mall and numerous Dunkin' Donuts stores to collect donations for the firefighters' families. The largest contributions came from the Country Cares Concert, which CBS Radio's Phoenix stations hosted in partnership with another local radio station. The concert, featuring Arizona native Dierks Bentley, raised more than $476,000. All of the proceeds were donated to the United Phoenix Firefighters Charities, which will be distributed to the families of the 19 fallen firefighters.
KNXV-TV Phone Bank Raises $121,000 for Firefighters' Families
Scripps-owned KNXV-TM Phoenix held a phone bank to raise money for the 100 Club of Arizona, a nonprofit organization that provides assistance to Arizona public safety agencies, officers, firefighters, paramedics, and their families. Local firefighters answered the phone and collected donations from KNXV-TV's viewers. At the end of the evening, $121,000 was raised. The money will be used to assist survivors, covering the costs for flights of family members of the victims, helping injured firefighters, and purchasing replacement equipment for the Prescott Fire Department.
Broadcasters Support Area Students

Team Univision Arizona Gets Families Ready for School
Personalities from Univision Arizona TV and Univision Radio Phoenix welcomed more than 8,000 parents and their kids to the 2nd Annual Univision Arizona "Es el Momento Preparandose Para El Exito" Education Fair in partnership with Stand for Children Arizona. With the support and collaboration of MLB's Arizona Diamondbacks, NBA's Phoenix Suns, and WNBA's Phoenix Mercury, Central High School in downtown Phoenix was host to more than 30 non-profit organizations. The event offered scholarships to college and university students, laptops, computers, desks and thousands of backpacks. Featured speakers included the mayor of Phoenix, along with the Superintendent of Phoenix Union School District and a motivational speaker on education.

Emmis Communications Joins United Way to Clean Up a Local School
The team at Emmis Communications in Indianapolis, along with the Emmis corporate team and representatives from the group's local radio stations, participated in the 2013 United Way Day of Caring on August 23. Together, Emmis employees painted the exterior of Indianapolis Public School (IPS) 56, while reorganizing, weeding, mulching and planting flowers outside the school. In addition, Emmis CEO Jeff Smulyan read a story to students at IPS 56.

Television Stations Air Special Election Debates

WTVG-TV Hosts Debate for Toledo's Mayoral Candidates
SJL Broadcasting's WTVG-TV Toledo partnered with The Blade newspaper to host an hour-long, live debate between the four main candidates running for mayor of Toledo. The debate was moderated by WTVG-TV's anchor Diane Larson, and addressed topics including the city's budget, crime and neighborhoods.

Univision and ABC Stations to Host Debate for NJ Senate Seat
ABC-owned WABC-TV New York and WPVI-TV Philadelphia and Univision's WXTV-TV and WADO-AM New York announced the stations will partner to host a debate for the two candidates running for New Jersey's U.S. Senate seat on October 6. The hour-long debate will be taped and broadcast on air and streamed online.

Broadcasters Give Back to Their Communities

TeletónUSA Foundation and Univision Communications Inc. Concludes "Tour of Giving"
Univision Communications, Inc. and TeletónUSA Foundation wrapped their seven-city "Tour of Giving" in San Antonio, joined by Texas Governor Rick Perry and Mayor Julian Castro, with the laying of a cornerstone at a $17 million new children's rehabilitation center. The "Tour of Giving" continued as $15.2 million in donor gifts were put into action to develop and renovate some of the most modern and necessary medical programs and facilities in the nation. The "Tour" aimed to shed light on the importance of medical programs and facilities that will provide a better future for U.S. children with disabilities, cancer and autism. Other stops on the "Tour of Giving" included Miami, New York, Chicago, Los Angeles, Memphis and Boston. Click here to read more.

WLEN-FM's Pie Auction Raises Nearly $4,000 for American Cancer Society
Independently-owned WLEN-FM Adrian, Mich., held its 14th annual American Cancer Society Relay for Life Celebrity Pie Auction. Station personnel, area businesses and local celebrities donated 132 pies to be auctioned off at the event. From 6 a.m. to 5 p.m. WLEN-FM auctioned pies off on-air each hour. The event raised $3,950, nearly $1,000 more than in 2012. All the proceeds were donated to the Lenawee County ACS Relay for Life, which was held on August 10th and 11th. To date, over $30,000 has been raised by WLEN-FM for Relay through the Celebrity Pie Auction.