Broadcasters' Public Service
Licensed to Serve - August 2013
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

Learn More
Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
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on Twitter: @BroadlyServing.

Radio and TV Stations Help Those in Need

CBS Radio's WPGC-FM Washington Donates Truckloads of Water to Those in Need
CBS Radio's WPGC-FM Washington, D.C., stepped up in a big way when a record summer heat wave and a water main repair left many area residents in Prince George's County in need of drinking water. WPGC-FM donated truckloads of bottled water to those in need. The station set up three distribution points and invited listeners to come and receive a free gallon of water. Senior citizens were served first, followed by the members of the general public. Photos from the event are available here.

KSHE-FM's Two-Day Drive Collects Nearly 3,000 Units of Blood
Emmis Communications' KSHE-FM St. Louis hosted the 30th annual two-day Summer Blood Drive in support of the American Red Cross. This year KSHE-FM collected 2,988 units of blood, surpassing the station's goal by 14 percent. Since its first drive in 1984, KSHE-FM listeners have donated more than 135,000 units of blood, which could potentially save as many as 405,000 lives.
WRVW-FM Nashville Raises $22,500 for Hospital-Bound Patients
Clear Channel-owned WRVW-FM Nashville hosted the "Star Party," a concert featuring Ed Sheeran, that benefited Musicians on Call (MOC), an organization that brings live and recorded music to the bedsides of patients in medical centers. The event raised $22,500 for the local MOC chapter, enough money to fund one bedside performance program for a full year.

Greater Media's Charlotte Station Collects 1,083 Pounds of Peanut Butter for Local Food Bank
Greater Media's WBT-AM Charlotte, N.C., partnered with Harris Teeter and Jif for the second annual "Peanut Putter 'N July" campaign to benefit Second Harvest Food Bank of Metrolina this summer. High on protein, peanut butter is one of the most valuable commodities for a food bank and is one of the most requested items for those who benefit from their services. WBT-AM set up donation bins in 37 locations to collect jars of peanut butter. On air personalities made appearances at several locations on Saturdays throughout the month. In total, 1,083 pounds of peanut butter were collected.

Local Stations Support Area Children
Georgia Stations Raise $58,000 for Children's Miracle Network
Clear Channel's WOBB-FM and WGEX-FM Albany, Ga., hosted their annual Children's Miracle Network Radiothon on July 25 and 26. The stations broadcast live from the local Phoebe Putney Memorial Hospital in Georgia, and together raised more than $58,000 for CMN, setting a new record for the yearly event.
KAMX-FM Launches 17th Drive to Collect Bikes for Austin Kids
Entercom-owned KAMX-FM Austin and its morning personalities, JB and Sandy, launched the 17th annual "Bikes for Kids" campaign which raises funds to buy bikes for children in need during the holiday season. The program, which began in 1996, has delivered over 8,000 bikes and collected more than $1 million.
Sports Broadcasters Support Various Charities
NBC Sports Hosts Celebrity Golf Tournament for Charities
NBC Sports Radio hosted the 24th annual American Century Championship, a golf tournament that raises money for several local and national charities. This year featured several sports and entertainment celebrities, including several NBC Sports Radio personalities. Proceeds from this year's tournament benefit the Expect Miracles Foundation and the American Cancer Society's Making Strides Against Breast Cancer. To date, the charity golf tournament has raised more than $4 million.
ESPN Radio Auction Raises $780,000 for Cancer Research
ESPN Radio hosted the 9th annual "Don't Give Up ESPYS V Foundation Auction," which raises money and awareness for The V Foundation for Cancer Research. The on-air and online auction included autographed apparel, footballs, baseballs, basketballs and other sporting "experiences," such as a tour of an ESPN radio station with a radio personality. This year the auction raised more than $781,000. ESPN Radio has raised more than $6.5 million to fund cancer research since the first event.
Television Stations Air Special Election Debates

WABC-TV and WXTV-TV to Host Debates for New York City Mayor and Comptroller
ABC-owned WABC-TV and Univision's WXTV-TV New York announced it will host the first major television debates for the New York City mayoral races in its studio this month. The Republican debate will be broadcast on August 11, while the Democrats will air on August 13. WABC-TV and WXTV-TV will also hold the first television debate for the Democratic candidates for New York City Comptroller on August 11. All the debates are being co-sponsored the New York Daily News and the League of Women Voters of the City of New York, as part of the "Vote 2013" series.

Broadcasters Raise Awareness to Local Issues
KOMU-TV Launches Poverty Awareness Campaign in Missouri
Independently-owned KOMU-TV Columbia, Mo., has launched "Poverty in Plain Sight," a special multiyear initiative that aims to understand and address poverty in Mid-Missouri. The campaign will include a series of news reports on poverty and its associated effects on issues including education, crime, health care, housing, transportation and hunger. "The statistics were startling, and we felt compelled to act in a public service capacity in hopes that we could draw attention to this crisis in our area," said KOMU-TV's General Manager Marty Siddall.
WYFF-TV Exposes Domestic Violence in South Carolina
Hearst-owned WYFF-TV Greenville, S.C., recently produced a TV special, "Chronicle: Living in Fear," which highlighted the alarming rate of domestic violence in the state. The program explained that one in four women in the United States will become a victim of criminal domestic violence in their lifetime, and South Carolina ranks second in the country for the number of women killed by their partners. By raising awareness to the issue, WYFF-TV aims to reduce the staggering statistics.
Radio Supports Returning Veterans
WMGK-FM's Radiothon Raises $92,000 for Philadelphia Veterans
Greater Media's WMGK-FM Bala Cynwyd, Penn., hosted the 7th annual John DeBella Veterans Radiothon benefiting local veterans through the Philadelphia Veterans Multi-Service & Education Centers. WMGK-FM's host John DeBella broadcast live for 12 hours and raised more than $92,000. Listeners made online and call-in donations. Many of the listeners that called attributed their donation to a former or current member of the military in their life.
WUBB-FM Morning Show Raises $6,500 for Veterans
Alpha Broadcasting's WUBB-FM Hilton Head Island, S.C.'s morning show "Tim Leary & The Morning Showgram" hosted a benefit concert to support Wounded Warriors and Sua Sponte, an organization that helps wounded Army Rangers returning from deployment. The event raised $6,500. "It was humbling not only to see the crowd coming out to support this event in the rain, but to actually talk to the soldiers, some of whom have just returned from overseas," said WUBB-FM's host Tim Leary.

KFTK-FM Helps Raise $15,000 to Purchase All-Terrain Wheelchair for Wounded Warrior
Emmis Communication-owned KFTK-FM St. Louis's "Dave Glover Show," along with the Marc Bulger Foundation, raised $15,000 to purchase an all-terrain wheelchair for triple amputee Marine Cpl. Justin McLoud during an annual D-Day Event. Marine Cpl. Justin McLoud was left injured after an IED blast in Afghanistan during his third deployment in December 2010. An avid outdoorsman, Justin desired an all-terrain wheelchair to participate in hunting, fishing and other outdoor activities that he enjoyed prior to his injury. On-air personality Dave Glover and the Marc Bulger Foundation have partnered to raise more than $1 million to help wounded veterans and other military organizations.

Premiere Networks' Hollywood Rises for Wounded Warriors
Premiere Networks-syndicated Hollywood Hamilton and his wife Marina raised $10,000 for the Wounded Warrior project by biking 350 miles from D.C. to Pittsburgh. "Some of you who personally know us might think, 'There is no way he could possibly go six days without an Xbox' or 'His wife Marina could never live without a hair dryer,'" Hamilton said. "For those reasons, along with both of us being stubborn and the possibility that we may break up somewhere along the way, we will only be collecting these thoughtful donations based on the miles we cover."
WGRD-FM Host Busts Fake Panhandler, Raises Money for Vets
Townsquare Media's WGRD-FM Grand Rapids, Mich., staged a mission dubbed Producer Joe's Hobo Truth Brigade. Producer Joe got Rudy, who sat at a busy corner with a cardboard sign that read "Homeless Vet," to admit he never served in the military. Producer Joe then held a cardboard sign that said "LIAR" with an arrow pointing at Rudy. Joe returned the next day to panhandle as a fundraiser for the Grand Rapids Home for Veterans. He collected $1,085, which the station matched to produce a total of $2,170.