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Broadcasters' Public Service
Licensed to Serve – March 2013
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

Learn More
Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
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on Twitter: @BroadlyServing.

Broadcasters Raise Millions for Health Initiatives
Lotus Communications' Stations Raise $50,000 for St. Jude
Lotus Communications Corp.'s KOZZ-FM, KUUB-FM and KDOT-FM Reno, Nev., raised $50,000 during the company's 14th annual radiothon to support St. Jude Children's Research Hospital. For more than a decade, the stations have helped raise more than a million dollars to benefit St. Jude. Lotus Radio Corp. General Manager Dane Wilt said, "Northern Nevada and nearly every community in the world benefits from money raised for St. Jude. The research conducted at their facility is shared with hospitals around the globe."
CBS's Philly TV Stations Raise $1 Million for Ronald McDonald
CBS-owned KYW-TV and WPSG-TV Philadelphia held a 14-hour on-air phone bank and raised more than $1 million for Ronald McDonald House Charities of the Philadelphia Region. The stations aired fundraising segments on March 27 during newcasts and commercial breaks. KYW-TV and WPSG-TV also held three, one-hour specials throughout the day, featuring both stations' on-air talent and appearances by local CBS Radio hosts.
St. Louis Radio Hosts and Listeners Shave Their Heads and Raise $39,000 for Cancer Research
Hubbard Broadcasting-owned WIL-FM St. Louis hosts Cornbread and Derrick Keith raised more than $39,000 for the St. Balrick's Foundation, which supports children's cancer research. The two on-air personalities made a bet to see who could raise the most money for the foundation. Ultimately Cornbread won, but agreed to shave his head. Several others in attendance also shaved their heads.
WKSF-FM's Concert Raises $28,000 for NC Children's Hospital
Clear Channel's WKSF-FM Ashville, N.C., raised more than $28,000 for the local Mission Children's Hospital during its fifth annual Winter Jam concert. "Time and again, this community demonstrates its commitment to our region's children," said Bruce Thorsen, president of Mission Foundation. "We commend KISS Country [WKSF-FM] for their dedication to serve our community and our region."
Beasley's WXKB-FM Partners With American Cancer Society
Beasley Broadcasting Group's WXKB-FM Estero, Fla., has partnered with American Cancer Society to promote the Relay for Life Fort Myers Beach and raise money for the Society. WXKB-FM is holding an online auction, and all proceeds will go to the local American Cancer Society. WXKB-FM is also urging listeners to form a Relay for Life Team to fundraise for the Society. The Relay will take place on April 13.
CBS Radio's WWMX-FM Raises $871,630 for Children's Hospital
CBS Radio-owned WWMX-FM Baltimore's new morning show featuring Maria Dennis, Reagan Warfield and Jon Boesche raised $871,630 during the station's annual radiothon to benefit the young patients and their families at Hopkins Children's hospital. The 2013 total was $4,000 more than last year. WWMX-FM has hosted the annual radiothon for over two decades. During those years, the station has raised more than $15 million for Hopkins Children's Hospital.
Broadcasters Support Local Students
LIN Media to Award Two Media Scholarships This April
LIN Media has established the Minority Scholarship and Training Program and will award one broadcast television scholarship/internship and one digital media scholarship/internship in April 2013, to commence in summer 2013. Each student will receive a two-year scholarship for up to $10,000 per year, which can be used toward school expenses. In addition, LIN Media will provide each student with hands-on training through a paid internship program at one of its television stations around the country. The Minority Scholarship recipients will be assigned full-time positions at LIN Media upon graduation and successful completion of the training program. LIN Media has been awarding these two-year scholarships to ambitious students since 1998.
KZPK-FM Awards St. Cloud School with $1,500 Library Prize
Leighton Enterprise's KZPK-FM St. Cloud, Minn., held the Wild About Reading Contest to celebrate "I Love to Read Month" in February. Station personalities traveled to 37 area schools to read with students and encourage them to vote for their school to win a $1,500 check to purchase new books for their library. Earlier this month KZPK-FM awarded Holy Cross School the Wild About Reading prize.
Broadcasters Remember Active Duty Troops, Veterans and Those in Need
Beasley's WKXC-FM Collects 20,000 Goods for Troops Overseas
For the second year in a row, Beasley Broadcast Group's WKXC-FM Augusta, Ga., partnered with several local businesses for Operation Hand Warmer, a drive to collect hand warmers and other items for troops serving overseas in Afghanistan. Listeners dropped off donations at the local businesses, and after less than a week, over 20,000 hand warmers and other rations had been collected and packed for delivery. This year's operation surpassed the previous by more than 5,000 items.
WMGK-FM's Comedy Series Raises $10,000 for Vets
Greater Media's WMGK-FM Philadelphia held its first Combat Comedy event to benefit Philadelphia area veterans on March 1, featuring comedian Jim Breuer. The comedy show raised $10,000, and all the proceeds went to the Philadelphia Veterans Multi-Service Education Center, which provides services to military veterans by eliminating barriers for successful transition and addressing needs for independent reintegration into their community.
Clear Channel Host Connects Missing Orlando Boy With His Family
Clear Channel-owned WTKS-FM Orlando's "The Bucket Show" helped reunite a mentally disabled 13-year-old boy after he wandered away from the residential facility in which he lives. The boy's stepfather called WTKS-FM and asked for help to get the word out about his missing son. WTKS-FM posted the boy's picture and information online. Within two hours, the boy was spotted by a listener and reunited with his family.
YMF Media's New York Station Hosts Food Drive for Hurricane Sandy Victims
YMF Media's WBLS-FM New York partnered with The Salvation Army and The Great Atlantic and Pacific Tea Company to hold a food drive for Hurricane Sandy victims on March 22 at several locations in New York and New Jersey. "WBLS is proud to partner with A&P and The Salvation Army to help people affected by Hurricane Sandy," said WBLS Vice President and General Manager Deon Levingston. "We have been on the front line of this recovery effort, and it's our honor to conduct this food drive to support the community."