Broadcasters' Public Service
Licensed to Serve – February 2013
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

Learn More
Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
Follow NAB Public Service Initiatives
on Twitter: @BroadlyServing.

Broadcasters Raise Millions for National Nonprofits
Univision Raises $5.3 Million During Radiothon for St. Jude
Univision Radio hosted its annual St. Jude Promesa y Esperanza (Promise and Hope) radiothon on stations across 17 cities this month. The two-day broadcast event raised $5.3 million in cash and pledges, which will support St. Jude's research and treatment of childhood cancer and other deadly diseases. Stations in cities including Los Angeles, Dallas, Chicago and Puerto Rico participated in broadcasting more than 30 hours of programming.
New Orleans Station Raises $231,000+ for St. Jude
Clear Channel's WNOE-FM New Orleans held its annual St. Jude Radiothon in late January. The two-day event raised $231,685 in donations. To assist with the fundraiser, WNOE-FM invited one of St. Jude's former patients, a little girl named Mia, to New Orleans. After undergoing a bone marrow transplant at St. Jude a few years ago, Mia joined WNOE-FM to celebrate her two-year cancer free anniversary and support St. Jude.
Detroit Radiothon Earns $1.3 Million for The Salvation Army
Cumulus Media's WJR-AM Detroit held its 26th annual Salvation Army Bed & Bread Club Radiothon. During the 16-hour event, the station raised more than $1.3 million to help the Salvation Army feed and shelter the hungry and the homeless in Michigan and across the country.
Broadcasters Support Their Neighbors in Need
KMBZ-FM's Amber Alert Brings Missing Kansas Boy Home Safely
Entercom's KMBZ-FM Mission, Kan., issued an Amber Alert that brought a missing one-year-old child from Kansas City home. Eric Dooley, a Kansas City resident, heard the Amber Alert on KMBZ-FM and recalled seeing the young boy. The listener immediately called the police with his tip, which helped locate the boy.
Station's Concert Raises $43,000 for Southern Texas Food Bank
Clear Channel's KTEX-FM Mercedes, Texas, hosted the third annual "10 Man Jam" to benefit the local Food Bank of the Rio Grand Valley. The concert featured a lineup of local artists and other performers from the region. In total, the event raised $43,000. All proceeds will help to feed those in need in Southern Texas.
CBS's KDKA-FM Raises $318,000 to Keep 845 Pittsburgh Families Warm This Winter
CBS Radio's KDKA-AM Pittsburgh held the fifth annual "Warmathon," a two-day radiothon to benefit the Dollar Energy Fund, which provides utility assistance for local families in need. The "Warmathon" raised $318,000 and will help 845 families have heat in their homes this winter. Over the past four years, the "Warmathon" has raised more than $1 million to help ensure that Pittsburgh's neighbors did not have to face a winter without safe utility service.
Media General Collects Thousands of Items During the Holidays
Every holiday season, Media General's 18 TV stations devote air-time and other resources to support food drives, toy drives and local charities. Media General recently tabulated its stations' community service efforts, and its stations raised more than 92,000 toys, 32,000 pounds of food and $66,000 in cash.
Wichita TV Stations Collect 1,100+ Hats and Mittens for Kids
Newport Television's KSAS-TV and KMTW-TV Wichita, Kan., sponsored a hats and mittens drive to benefit the children of Child Start and Head Start. Viewers generously donated more than 1,100 hats and gloves, helping hundreds of children stay warm this winter.
Media General's Charleston Station Collects One Millionth Donation for Toys for Tots
Media General's WCBD-TV Charleston, S.C., has partnered with Toys for Tots for the past 26 years. Last December WBCD-TV's Chief Meteorologist Rob Fowler, who is an active participant in the annual toy drive, received a remote control Humvee from Toys for Tots to commemorate the one millionth toy donated and distributed in the Charleston area since 1987.
Broadcasters Aid Communities in Recovery
Baltimore Station Helps Fans Rebuild New Orleans Homes
Scripps-owned WMAR-TV Baltimore joined forces with the St. Bernard Project in New Orleans to help rebuild homes destroyed by Hurricane Katrina. While the station was covering the Ravens' Super Bowl activities, fans were invited to give back to communities in need. WMAR-TV's News Director Kelly Groft explained, "While the players focus on the Super Bowl we're asking fans to join us for a day of volunteering so that we can leave New Orleans a better place, and leave behind a little bit of purple pride."

Georgia Broadcasters Raise $32,000 for Tornado Relief
Several Georgia broadcasters and The Daily Tribune held a radiothon in Cartersville, Ga., to aid those affected by the tornado that tore through northwest Georgia earlier this month. Independently-owned WBHF-AM Cartersville hosted the event, which was distributed by the Georgia News Network and aired in full on two other stations in the market. Meredith-owned WGCL-TV Atlanta was also in attendance to help raise awareness. The radiothon raised more than $32,000 for local relief efforts.

Broadcasters Connect Constituents with Their Representatives
Fresno Station Hosts "Ask the Mayor" Town Hall
Newport Television's KGPE-TV Fresno, Calif., partnered with Fresno Mayor Ashley Swearengin and the local PBS affiliate for a live "Ask the Mayor" town hall on January 8. The station's anchors, Ken Malloy, Evy Ramos and Zara Arboleda hosted the commercial-free broadcast live from 6-7 p.m. The program brought the mayor's office to homes throughout Central California and offered residents the opportunity to ask questions.

Belo Provided Free Airtime to 135 Candidates in 2012
Belo recently announced that its television stations provided free airtime to 135 congressional and gubernatorial candidates across the U.S. during the 2012 election season. Each of its 14 news-producing TV stations broadcast two hours of political coverage per week during the six weeks leading up to Election Day. During these six weeks, the stations aired an average of 87 local and national election-related stories each week. The coverage included eight debates.

Broadcasters Raise Spirits and Awareness
Cox Connecticut Cluster Raises Over $162,000 for Newtown Students
The Cox radio cluster in Connecticut held a radiothon which raised over $162,000 in phone pledges for the "Sandy Hook School Support Fund." "We are overwhelmed with the generosity of our listeners," Market Manager Kristin Okesson told Radio Ink. "Unanimously we agree that although what led us to this radiothon was a terrible tragedy, we reflect on the day as one of the best days of our career." To watch video from the radiothon, click here.
Texas Station Collects 10,000+ Valentines for Sandy Hook
CBS Radio's KVIL-FM Dallas-Fort Worth recently held the "Hearts of Hope" campaign to collect Valentine's Day cards for students at Sandy Hook Elementary School. From January through early February, more than 10,000 cards were sent to the station from listeners in Texas and across the country, as far away as New Jersey. The notes were sent to the school on Valentine's Day in hopes of bringing smiles to the children's faces in Newton.
Tribune's Indiana Station Starts Dialogue on School Violence
Tribune Broadcasting's WXIN-TV Indianapolis has taken a stand against violence in schools, broadcasting four days of extended news coverage and an hour-long televised forum on the topic. The program, "Common Ground: Stopping School Violence," brought together educators, law enforcement and parents to discuss ways to better protect children in the wake of the tragedy at Sandy Hook Elementary, as well as recent violent events at local schools.