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Broadcasters' Public Service
Licensed to Serve – January 2013
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

Learn More
Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
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on Twitter: @BroadlyServing.

Broadcasters Embrace Holiday Spirit to Support Local Initiatives
Entercom’s Boston Stunt Raises $76K for Hunger Relief
Entercom's WAAF-FM Boston hosted "WAAF's Rise Up Against Hunger." Cranes lifted on-air personalities LB and Spaz onto sky-high platforms, where they lived for three days to raise money for the Greater Boston, Worcester County and New Hampshire food banks. WAAF-FM's Greg Hill stayed on air around the clock for the three days to encourage donations and listener visits. For the past 20 years, WAAF-FM personalities have engaged in various stunts for charity. This year’s promotion raised more than $76,000.
Las Vegas Host Collects $268K and 19 Trucks Full of Toys
CBS Radio's KLUC-FM Las Vegas held its 14th annual Chet Buchanan & The Morning Zoo Toy Drive, hoisting morning show host Chet Buchanan up on a 30 foot-high scaffolding. Buchanan stayed there for 12 days to encourage listeners to donate toys and money to benefit HELP of Southern Nevada. In total the drive collected 3,280 bikes, $268,000 in cash and gift cards and 19 trucks full of donated gifts for local children. Click here to watch video from the 12-day event.
Bold Gold’s Market Manager Takes Public Shower for Charity, Raising over $20K
Honesdale, Penn.-based Bold Gold Media Group's Market Manager Michael Stanton surprised holiday shoppers on December 15 by performing his private bath time dance routines in public as part of the 11th annual Michael G. Stanton Shower for Charity. Wearing nothing but Santa Claus boxers, he showered on Main Street in Honesdale, Penn., in 30 degree temperatures for several hours. The event surpassed the goal of raising $20,000 for the Wayne County Children’s Christmas Bureau, which brings holiday toys to children.
Broadcasters Collect Toys and Other Gifts for Children
Citadel Station Collects 800+ Toys for Sioux City Children
Citadel Communications’ KCAU-TV Sioux City, Iowa, held its annual toy drive to benefit The Salvation Army’s Operation Toys program. For a month, viewers were encouraged to donate a new toy to a deserving child. News anchors Tim Seaman and Jenna Rehnstrom were featured in the on-air campaign. With the help of viewers, KCAU-TV collected toys for over 800 families. KCAU-TV has supported Operation Toys for over 20 years.
Journal Broadcasting Collects 19,000+ Toys for Milwaukee Kids
Journal Broadcasting Group’s WTMJ-AM Milwaukee held its 7th annual Kids 2 Kids Christmas campaign, urging parents to take their children shopping to select and purchase toys for less fortunate kids. The Salvation Army distributed the toys to children across southeastern Wisconsin. This year, Kids 2 Kids collected more than 19,000 toys.
Dispatch and Clear Channel Team Up to Collect Thousands of Toys and Cash for Ohio Families
Dispatch Broadcasting’s WBNS-TV and Clear Channel Media and Entertainment’s WCOL-FM Columbus, Ohio, joined The Salvation Army and Walmart for the "A Helping Hand for the Holidays" campaign, which provides toys and food for central Ohio families. WBNS-TV and WCOL-FM promoted the event by asking viewers to donate new, unwrapped toys or cash. One week before Christmas, The Salvation Army converted the Ohio fairgrounds into a toyshop and food pantry with thousands of toys and pounds of food. Click here to watch video of the event.
Scripps Station Collects 8,000 Toys for Cincinnati Kids
Scripps Television’s WCPO-TV Cincinnati collected more than 8,000 toys during its second annual holiday toy drive, which included a one-hour news special. Six local Kroger grocery stores were staffed with two WCPO-TV news anchors and meteorologists, and radio personalities from Cumulus Media’s WGRR-FM and WRRM-FM. The toys were donated to Child Focus, The Salvation Army, Brighton Center and Toys for Tots.
WMAR-TV Hosts Kindertime Toy Drive for Baltimore Children
Scripps’ WMAR-TV Baltimore hosted its annual Kindertime Toy Drive for Maryland families and the children of fallen firefighters and police officers. The drive has helped distribute more than 400,000 toys during its long history. The station encouraged listeners to bring new, unwrapped toys to one of several donation locations. On December 20, a caravan of emergency vehicles picked up the toys and distributed them throughout the community.
Hearst's WGAL-TV Collects Thousands of Coats and $229,000 for The Salvation Army
Hearst-owned WGAL-TV Lancaster, Penn., recently held the 25th annual "Coats for Kids" coat drive and 18th annual telethon to benefit the local Salvation Army. The exact number of coats donated to The Salvation Army is still being tabulated, but is expected to be in the thousands. WGAL-TV’s telethon also raised $229,000 for the Salvation Army.
Broadcasters Collect Food for Those in Need
Belo’s KING-TV Collects 3.4 Million Meals of Food in Seattle
Belo Corporation’s KING-TV Seattle’s "Home Team Harvest" food drive raised more than 3.4 million meals for local people in need. On December 1, KING-TV crews broadcast live from six area malls, collecting enough food to feed Washington's population of hungry people for two months. Home Team Harvest has become the state's single largest food drive of the year.
Pillar of Fire Station Distributes Gift Cards to Sandy Victims
Pillar of Fire-owned WAWZ-FM Zarephath, N.J.'s Station Manager Scott Taylor delivered gift cards to Staten Island churches to assist in Hurricane Sandy relief efforts during the holiday season. For the past two months, the station has been collecting gift cards and distributing them to their network of churches located in the areas hardest hit by the storm.
Sinclair's KTVL-TV Hosts Great Food Drive Challenge Raising 9,000 Lbs. of Food
Sinclair's KTVL-TV Medford, Ore., was inspired to create an anti-hunger campaign that focused on the Southern Oregon and Northern California communities after reports that the local food bank had run out of food. KTVL-TV set up collection points at 19 Ray’s Food Place stores, many in smaller communities. Each store partnered with a local food pantry or non-profit organization dedicated to getting food to those most in need. The donations made at each store were delivered to the food pantry partner in the same community, ensuring that every donation stayed local. Viewers were invited to take a pledge to donate food during the food drive on Facebook and then challenge friends in their community to step up and do the same to meet this need. At the end of the six-week campaign, almost 9,000 pounds of food was donated.
Cumulus Raises $120K for Nashville's Rescue Mission
Cumulus' WWTN-FM Nashville raised $120,000 for the local Rescue Mission during its 6th annual "Hunger to Hope Radiothon." Market Manager Mike Carpenter said, "Our gracious listeners and clients helped raise over $20,000 above and beyond our original goal [of $100,000]. We are very proud to be a part of this effort to support the community through the Nashville Rescue Mission." Contributions from 1,100 donors will provide 53,100 meals.
Fox’s WTTG-TV Stuffs Trucks Full of Food for D.C. Residents
Fox Television’s WTTG-TV Washington, D.C., held its 11th annual "Stuff-a-Truck" food drive in partnership with Giant Food and CBS Radio stations. WTTG-TV broadcast live from Giant Food locations around D.C. to encourage donations. In 2011,"Stuff-A-Truck" generated over 62,000 pounds of food and almost $128,000 in donations for the Capital Area Food Bank.
Broadcasters Help Veterans and Their Families
WLEN-FM Thanks Veterans During 7th Annual Event
Lenawee Broadcasting’s WLEN-FM’s 7th Annual Thank a Vet Day raised over $10,000 for homeless veterans in Lenawee County, Mich., to be distributed through the Lenawee Emergency and Affordable Housing Corporation. WLEN-FM staff, local veterans’ organizations and area business people stood outside to collect money and gift cards. WLEN-FM also worked with the National Guard to hand out boxes to be filled and mailed to currently deployed service people. To date, the event has raised over $50,000.
Boston Station WTKK-FM Raises $100K+ for Fisher House
Greater Media’s WTKK-FM Boston raised over $100,000 in its 5th Annual Fisher House Radiothon. The proceeds help to build Fisher Houses across the country, allowing families of wounded and ill veterans can be close to their loved ones during their hospitalization in a comfortable, home-like environment. "From Afghanistan to Yemen, we send our troops into harm's way every day. When harm does come, the Fisher House lets us take care of them," said Michael Graham. On air guests included Fisher House families, Senator Scott Brown, several actors, comedians and athletes.
Journal’s Wichita Station Delivers 500 Packages to Troops
Journal Broadcasting Group’s KFDI-FM Wichita’s "Christmas in a Box" holiday campaign delivered approximately 500 packages to American troops from Kansas serving in Afghanistan, Korea and Africa. The packages were filled with snacks, toiletries, entertainment items, holiday decorations and letters of support from home. Listeners submitted names of loved ones who are deployed. The station also hosted a benefit concert to cover shipping costs.
Clear Channel's KLAC-AM Raises $135K to "Help a Hero"
Clear Channel Media and Entertainment’s KLAC-AM Los Angeles raised $135,000 during its 5th annual "Help a Hero" radiothon. The seven-hour, commercial-free broadcast and online auction set a station record. Proceeds benefited the Paralyzed Veterans of America, which provides rehab, access to medical services, job training and continuing research to find a cure for paralysis.
Broadcasters Sponsor Health Initiatives
St. Louis Station Makes Strides Against Breast Cancer
Hubbard Broadcasting’s WARH-FM promoted the American Cancer Society’s "Making Strides Against Breast Cancer" at two local walk sites. The walk honors survivors, promotes awareness and raises money to support American Cancer Society initiatives for research, information dissemination and access to mammograms. Since 1993, eight million walkers in the U.S. have raised more than $460 million through Making Strides, including $60 million last year.
Newport’s Fresno Station Gives Over 1,000 Flu Shots to Viewers
Newport Television’s KGPE-TV Fresno, Calif., partnered with Walgreens to provide 1,120 free flu shots worth almost $45,000 to viewers."It was a record day," said Robert Guillen, Walgreens district manager in Fresno. KGPE promoted the drive, covered it live and sent personalities to greet viewers. Guillen and Walgreens staff complimented the television staff’s organization, dedication and results.
Broadcasters Support Local Schools
Broadcaster Awards Thousands of Grant Dollars Through YES
California Oregon Broadcasting’s KOBI-TV and KOTI-TV in Medford, Ore., launched YES (Youth Education Success) to support local school programs affected by budget cuts in Southern Oregon and Northern California. Thus far, YES has awarded thousands of dollars in grants to schools for programs such as swimming lessons for special needs children, chin rests for students’ violins and new school laptops and software.
WAEB-FM Advances Anti-Bullying Cause in Allentown Schools
Clear Channel Media and Entertainment’s WAEB-FM Allentown, Penn., hosted a video contest to address the problem of bullying in schools. The station selected the top 12 videos and invited the winners to WAEB-FM’s Bullying Stops Here event, which featured a live performance by Atlantic Records’ artist Cody Simpson and recognition from Allentown Mayor Ed Pawloski. See the winning 12 videos here.