Broadcasters' Public Service
Licensed to Serve - Hurricane Sandy
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

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Last week Hurricane Sandy battered the Northeast with storm winds, heavy rain and flooding. Below are just some of the many examples of broadcasters' round-clock-storm coverage and support of the relief efforts. Before Sandy made landfall, radio and television stations were preparing for wall-to-wall coverage, moving reporters into place, stocking studios with food and water and preparing generators, just in case. During the storm, broadcasters provided lifesaving information, even when the power went out. In Sandy's wake, broadcasters continue to support their local communities through Red Cross fundraisers, clean-up efforts and other recovery activities.
Baltimore TV Critic Praises Broadcasters' Heroic Effort
David Zurawik, Baltimore Sun TV critic, praised broadcasters. "I've mainly seen hardworking folks trying to get the story their editors sent them out to get - and doing it even as they get soaked by a cold, hard rain and brutal winds," he wrote. In an earlier post, he praised WBFF-TV's Kathleen Cairns and her videographer for their superb work Monday morning in Ocean City, "They captured the view from ground level of what it looked like, as waves surged over the banks toward high rise condos. No one did it better at all - or so far tonight- than that duo. But there were others."
New York and New Jersey Broadcasters
NYSBA President Tells of Broadcasters' Life-Saving Activities
President of the New York State Broadcasters Association (NYSBA) David Donovan described broadcasters' response to the storm, "There is no doubt that the New York broadcast system continued to function and provide life-saving information during Hurricane Sandy. In many areas it was the only service available to connect the community with first responders." Donovan noted, "[New York's broadcasters] are to be congratulated for their herculean efforts to keep the public informed."
NJBA President Says Broadcasters Were Superb During Sandy
New Jersey Broadcasters Association President (NJBA) Paul Rotella noted that New Jersey broadcasters "did a superb job of keeping the audiences they serve informed with up-to-the-minute news and critical information regarding the storm's path and the devastation Sandy left in her wake." As New Jersey begins to rebuild, Rotella remarked, "It's gonna be tough, it's gonna take time, and it's gonna push us all. But hey, we can do it. After all, we're New Jersey!"
AP Reporter Explains How NY Radio Served as a Lifeline
This video from a PBS Newshour interview between Judy Woodruff and the Associated Press's Warren Levinson confirms David Donovan's statement. At minute 10:45, Levinson says, "I was over by the big substation that went out on East 14th Street this morning. And people didn't have television. They didn't have Internet. And somebody had taken his big portable radio and put it on the second floor in his window when the governor was giving a briefing. And you had a knot of people, like a semicircle of people, standing around it listening for what's the latest information."
NY Radio Stations Make It Work When Sandy Impacted Service
Clear Channel Media and Entertainment's WALK-AM/FM operated from the Suffolk County Emergency Management Center after being forced to evacuate. AM stations affected by floods shifted news to FM stations or partnered with local TV stations, including CBS owned WINS-AM, New York Public Radio's WNYC-AM and Radio Disney Group's WEPN-AM/FM. Buckley Radio's WOR-AM stayed on-air and partnered with WNBC-TV.
FOX NY Stations Use Satellite Trucks and a Chopper to Capture 100 Hours of Coverage
FOX Television's WNYW-TV and WWOR-TV New York City partnered to produce 100 hours of coverage in four days, including this video of an NYPD rooftop rescue. WNYW-TV Vice President and News Director Dianne Doctor told TVSpy that due to gas shortages and miles-long gas lines, WNYW-TV contracted out private suppliers of fuel to keep the station's satellite trucks running. WNYW-TV shared helicopters with CBS's WCBS-TV to broadcast pictures of the devastation and to enter inaccessible areas. Doctor described reporter Dan Bowen's experience in Seaside. "He was heating up his soup on the engine of his truck, and he said it was the best food that he had had," Doctor said. "You just saw the resourcefulness and the capabilities of some of these people."
Long Island Host Refuses to Let Sandy Make Her Miss a Show
Cox Media's WBLI-FM West Babylon, NY's morning host Dana Dinato's street was flooded and closed, but according to an All Access interview with WBLI-FM's program director, Jeremy Rice, Dinato said, "'Screw that,' and drove through the roadblocks to do a 5 - 11 a.m. [show] ... It was a stellar show! The phoners were amazing." In the storm's wake, WBLI-FM used its twitter page to keep listeners informed with emergency updates and locations for food, water and other supplies.
Clear Channel's WHTZ-FM Receives Recognition for Coverage
Clear Channel Media and Entertainment's WHTZ-FM received accolades in RadioInfo from radio consultant and Manhattan resident Walter Sabo: "Z-100 [WHTZ-FM] provided blocks of about 20-25 minutes of really important information - the stuff people need to know - followed by a top five song. Then when the song was over, they went right back into providing the information I needed for me and my family...transportation updates, health concerns, school and road closings, and safety guidance for another 20 minutes or so. It wasn't long-winded, superfluous filler, but rather vital facts and stuff people could use."
Townsquare Media's New Jersey Stations Want to Restore the Shore
Townsquare Media's South Jersey stations provided in-depth, live storm coverage and post storm updates. WENJ-FM anchors Mike Gill and Todd Ranck braved the storm to produce a live video from the New Jersey Shore, despite evacuations. Sister station WSJO-FM broadcast hurricane coverage and provided a live, interactive blog and Twitter feeds to connect with listeners during the storm. After Sandy passed, WENJ-FM continued to provide updates on possible water shortages, while WSJO-FM's "Restore the Shore" effort helped to promote the relief efforts underway throughout the region.
Governor Christie Addresses WKXW-FM Listeners During Storm
Governor Chris Christie visited Townsquare Media's WKXW-FM Trenton after Hurricane Sandy made landfall in New Jersey. During WKXW-FM's regular "Ask the Governor" segment, Christie told listeners that the state was taking a beating. The governor explained on Monday, "So far at least, a good portion of the state has been spared some of the worst of what we thought. But the Jersey Shore has really taken a beating, and is going to continue taking a beating tonight and into the evening."
Emmis's WQHT-FM Donates Items to New York Area Shelters
Following the hurricane, Emmis-owned WQHT-FM New York delivered aid to victims of the storm throughout the metropolitan area. WQHT-FM delivered clothing, HD radios, blankets and other items to shelters in New York City, Long Island and New Jersey.

Washington, D.C. and Baltimore Broadcasters
WTOP-FM Sees Huge Traffic on Station Website During Sandy
Hubbard's WTOP-FM Washington was a key source of information before Sandy even came ashore. On Sunday before the storm, WTOP.com had over two million page views by 280,000 unique users looking for storm coverage. During the hurricane, on Monday, that number jumped to nearly three million page views from 335,000 unique users.

WJLA-TV Expands Storm Coverage to 24-Hour News Channel
Allbritton's WJLA-TV Washington utilized its joint news operation, NewsChannel 8, the regional cable news channel, to provide 24-hour coverage of Hurricane Sandy. On WJLA-TV, the station provided weather cut-ins every half hour, extended the midday news to an hour and aired a special afternoon newscast. Extensive storm coverage was also available on WJLA-TV's website.
Gannett's WUSA-TV Goes Wall-To-Wall With Sandy Coverage
Gannett's WUSA-TV provided wall-to-wall storm coverage and served as a huge support for a local family after their power went off during the hurricane. A viewer in Clifton, VA, whose husband Steve has ALS, wrote to WUSA-TV to ask for help. The power had gone off, and Steve, who, relies on a ventilator to breathe, was at great risk with only limited generator power. WUSA-TV went to the viewer's home and helped them contact the local power company. With WUSA-TV's support, the power was quickly turned on. Click here to watch video of the event.

Clear Channel Washington/Baltimore Leverages Numerous Platforms for Storm Coverage
Clear Channel Media and Entertainment's Baltimore/Washington D.C. cluster was busy during Hurricane Sandy. As operating manager Meg Stevens told All Access, "All [the group's] morning shows," including WITH-FM, WWDC-FM and WMZQ-FM, "started Monday morning setting the scene of what was about to happen and making sure listeners were prepared." The station's coverage included interviews with NBC-owned WRC-TV Washington's meteorologists, a dedicated Storm Watch webpage with preparation information and storm path coverage and Facebook and Twitter updates on stations' pages." After the storm, Clear Channel Media and Entertainment's radio stations helped to provide "clean-up and power restoration information, road closure and flooding information and other travel info."

WBAL-TV Reporters Remind Viewers of Strong Winds' Threat
Hearst-owned WBAL-TV Baltimore provided live coverage of the storm from the streets of Ocean City, Maryland on Monday night. During the live coverage, WBAL-TV reporter Lowell Melser and photographer Mac Finney were nearly hit by a piece of metal swept up by the strong winds. Despite the traumatic experience, Melser continued reporting live, while his co-anchor in the WBAL-TV studio, Deb Weiner, used the incident to remind viewers that the storm was very volatile and could instantly create strong winds. The station had prepared reporters with cash in case ATMs stopped, booked hotel rooms with generators for news personnel and gave satellite truck operators ropes to tie down their dishes. "Everybody left home on Saturday prepared to be gone for five to seven days," WBAL's Michele Butt told TVNewsCheck. "You don't stop covering the storm just because the sun comes out."

WMAR-TV Keeps Viewers in Baltimore Informed
Scripps' WMAR-TV Baltimore streamed news online, provided local emergency alerts via the Storm Shield and Hurricane Tracker apps and explained the trajectory and tracking methods on its weather blog. Additional personnel from sister stations in markets including Cincinnati, Indianapolis, Cleveland, Tampa, Tulsa, Okla. and Phoenix helped with coverage.
WRC-TV Taps Reporters to Cover Storm From Local Beaches
NBC-owned WRC-TV Washington provided local storm coverage from 4 a.m. to 7 a.m. on Monday before airing the first half hour of Today. WRC-TV returned to local coverage at 7:30 a.m. and remained on air through the late evening. Several of WRC-TV's reporters broadcast live from nearby Delaware beaches, including reporter Wendy Rieger. Click here to watch video from Rieger's coverage.

WTTG-TV Provides Round-The-Clock Hurricane News
Fox Television-owned WTTG-TV Washington broadcast wall-to-wall hurricane coverage on Monday beginning at 4 a.m. and into Tuesday. Crews were stationed in several low lying areas including Annapolis and Alexandria, and throughout the Washington metropolitan area.
All Hands on Deck: Delmarva GM Mans the Camera to Cover Sandy
Independently-owned WBOC-TV Salisbury, Maryland's vice president and general manager, Craig Jahelka, told B&C that it was all hands on deck at his station when Sandy blew through the East Coast. Jahelka admitted even he manned the camera for a few hours during the storm. WBOC-TV partnered with Clear Channel Radio and Delmarva Public Radio to simulcast storm coverage on the radio. WBOC-TV, for the first time, provided continuous hurricane news on its smartphone app. Once the storm cleared, WBOC-TV also used the station's helicopter to survey the damage. Details on road closures, Red Cross efforts and requests for volunteers can be found on the station's special Sandy section of the website and on the smartphone app.
Philadelphia Broadcasters
CBS Philly Hosts Red Cross Fundraiser
CBS Television's Philadelphia stations KYW-TV/AM, WPSG-TV, WOGL-FM, WIP-AM/FM, WPHT-AM, plus CBSPhilly.com and CBS Outdoor, collaborated on "Operation Brotherly Love: Sandy's Aftermath." On Nov. 2, volunteers, on-air personalities, the American Red Cross and partner Wawa staffed a phone bank. They took pledges for the American Red Cross Hurricane Sandy Response Fund at the top of every hour and in KYW-TV and WPSG-TV news segments. CBS stations created Operation Brotherly Love in 2001 after 9/11. The program has since raised $300,000 for Tsunami victims, over $1 million for Katrina victims and almost $1 million after the Haitian Earthquake.
Philly's WCAU-TV Swiftly Sets Up Red Cross Phone Bank
NBC-owned WCAU-TV Philadelphia started a phone bank with the Red Cross and received 600 calls on Sunday alone, according to a spokeswoman. The station planned a day long "NBC10 Hurricane Sandy Relief Fund" for Monday, Nov. 5 to encourage viewers to donate to the Red Cross. WCAU-TV also promoted information on disaster relief, insurance information, commuter train updates and information on how to avoid Sandy-related scams.
Philadelphia Reporter Risked Dangerous Tides to Cover Sandy
Fox's WTXF-TV Philadelphia anchor Stephanie Esposito broadcast live in Ocean City, NJ during high tide, as Hurricane Sandy came ashore. She covered the area despite evacuations caused by dangerous wires and dangerous debris floating in the floodwaters. WTFX-TV's weather-related edition of Good Day Philadelphia included interviews with Mayor Michael Nutter, Pennsylvania Governor Tom Corbett and Delaware Governor Jack Markell.
Greater Media Philadelphia Stations Air Up-To-The-Minute Hurricane Coverage
Greater Media's Philadelphia stations, WMMR-FM, WMGK-FM, WBEN-FM and WPEN-FM, kept local families informed and connected with up-to-the-minute Hurricane Sandy coverage. The stations' on-air teams worked closely with local television station news and weather reporters to provide live updates throughout the storm. Additionally, Greater Media's Philadelphia cluster took calls from area listeners and passed along useful information about road closures and safety alerts.
Network Coverage and Response
ABC O&Os Report Record Online Traffic During Hurricane
ABC-owned WPVI-TV Philadelphia and WABC-TV New York City experienced record online traffic during Hurricane Sandy. WPVI-TV's website included live streams, updates on disaster aid, power outages, school closings, photos and video. The station had 13.1 million page views (mobile and desktop) on Monday and 9 million on Sunday. WABC-TV hit a record 7 million page views on mobile and desktop on Monday with advice for communicating after the storm, information on the NYC subway restoration plan and a plethora of eyewitness photos and video from users. Both station's apps entered the top ten free news apps for the iPhone during the storm.
NBC Universal Holds Benefit Telethon
NBCUniversal held the "Hurricane Sandy: Coming Together" telethon on Friday, Nov. 2, on nine of its networks, including NBC. Today anchor Matt Lauer hosted the one-hour show which featured performances by Jon Bon Jovi, Billy Joel, Bruce Springsteen, Christina Aguilera and others. In total, the "Hurricane Sandy: Coming Together" telethon raised more than $23 million in donations from viewers.
News Corp to Donate $1 Million to Recovery
News Corporation announced it will donate $1 million to help victims of Hurricane Sandy - $500,000 to the Mayor's Fund for NYC and $500,000 for relief in New Jersey. The storm affected millions of people and, with the company's global headquarters in New York City, had a direct impact on the communities within which many News Corporation employees live and work.
Walt Disney Announces $2 Million Donation to Relief Efforts
The Walt Disney Company will donate $2 million to Hurricane Sandy relief efforts, giving half to the Red Cross and half to local organizations. The company will also match employee donations to many relief organizations.
CBS to Donate $1 Million, Run PSAs, Match Employee Donations
CBS donated $1 million to the Red Cross for Hurricane Sandy relief efforts. The network also created a series of hurricane relief PSAs, which have begun running on-air. CBS CEO Leslie Moonves also announced the network will match employee contributions to the recovery efforts through the end of the year.