Broadcasters' Public Service
Licensed to Serve – June 2012
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

Learn More
Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
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on Twitter: @BroadlyServing.

Political Coverage
Massachusetts' U.S. Senate Candidates Schedule Debates
CBS Television's WBZ-TV Boston announced a debate between U.S. Sen. Scott Brown and Democratic candidate Elizabeth Warren. The candidates have also agreed to another televised debate hosted by a consortium of media outlets in Springfield. CBS Radio's WBZ-AM and Greater Media's WTKK-FM are working with the candidates to schedule radio debates. "It is of paramount importance that the people of Massachusetts be able to hear from both candidates for U.S. Senate," said Mindy Myers, Warren's campaign manager.
Wisconsin Broadcasters Association Hosts Recall Debate
The Wisconsin Broadcasters Association hosted a special gubernatorial recall debate between Gov. Scott Walker and Milwaukee Mayor Tom Barrett on May 25. The hour-long debate was held in Hearst's WISN-TV studios in Milwaukee and televised across the state. Several local television news anchors questioned the candidates along with the debate moderator, John Laabs, the Wisconsin Broadcasters Association Foundation's president and chief executive officer. Click here to listen to an audio clip of the debate. WISN-TV hosted a second debate on May 31 moderated by the station’s Mike Gousha.
State Broadcast Associations Schedule Senate Debates
The Montana Broadcasters Association is sponsoring a debate between Sen. Jon Tester and his challenger, Rep. Denny Rehberg on June 24. The debate follows a June 16 debate requested by Tester's campaign that will include Libertarian candidate Dan Cox.

The Connecticut Broadcasters Association also has launched a committee to plan and host a debate in October at its fall convention between candidates for U.S. Senate.
St. Louis Station to Host GOP Senate Debate
Emmis Communications' KFTK-FM St. Louis joined the Missouri News Horizon to host a primary senatorial debate featuring Republican candidates Todd Akin, Sarah Steelman and John Brunner on June 11. The debate was broadcast live on KFTK-FM from the Bezemes Family Theater on the campus of Lindenwood University. It was also streamed live on the station's website. KFTK-FM's morning show host, Jamie Allman from "Allman in Morning" moderated the event. Click here to listen to the debate.
NBC Politics Launches New App for Election 2012
NBC Politics launched a new app for the iPad and iPhone to enhance election coverage. Key features include: an interactive "battleground map," a daily "tip sheet" from NBC Politics, live election results and social media features. In addition to candidate news and profiles, the app includes video from various NBC News programs.
Belo's Dallas Stations Cover Texas Senate Race
Belo Broadcasting's Texas television stations, WFAA-TV Dallas/Fort Worth, KVUE-TV Austin, KHOU-TV Houston and KENS-TV San Antonio, produced and aired the Texas Senatorial debate featuring candidates, Ted Cruz, David Dewhurst, Craig James and Tom Leppert. WFAA-TV’s John McCaa moderated a panel of journalists who questioned the candidates. The debate streamed live on station websites and the website for The Dallas Morning News. Belo offered all television stations the Spanish language broadcast and allowed all Texas radio stations to air the event.
Community Service Across the Country
Stations Recognize One-year Anniversary of Joplin's Tornado
One year ago, a devastating tornado in Joplin, Mo. killed 161 people, destroyed buildings and tossed debris 70 miles. Radio delivered lifesaving information to citizens during the disaster and responded quickly to help rebuild Joplin.

Zimmer Radio's KZRG-AM organized a Day of Unity to recognize the tornado's anniversary. Nearly 6,000 people joined station staff for a 3.5-mile walk along the tornado's path. Around 8,500 people, including Missouri Governor Jay Nixon, gathered in the rebuilt Cunningham Park to honor the 161 residents who died. Nationally syndicated radio and TV host Clark Howard covered the tornado live last year for a local television station; on the one year anniversary of the tornado, he broadcast from a Habitat for Humanity site in Joplin where he helped build a home. Cox Media's KRMG-FM in nearby Tulsa, OK provided $35,000 to support the Habitat build. "As for Joplin, this build will take a while. But this town is coming back and as the walls go up, hope returns to the citizens of Joplin," said Howard.
Lady Antebellum Visits Damaged High School
Capitol Records Nashville recording artists Lady Antebellum and JuJu Chang of ABC's "Nightline" toured Henryville High School in southern Indiana. The school is currently under construction to repair devastation from recent tornadoes and will reopen this fall. The story aired on "Good Morning America," "World News Tonight with Diane Sawyer", "Nightline," ABC Radio and ABC affiliates across the country. Additional national and local media supporters aired content from the event throughout the week.
WQHT-FM Teams with Veterans Group at Summer Jam 2012
Emmis Communications Corporation's WQHT-FM New York and the VetransAid Foundation provided over 150 free tickets for veterans to attend the station's Summer Jam 2012. The VetransAid Foundation raises funds and awareness for veterans' causes. WQHT-FM donated a portion of the Summer Jam 2012 proceeds to the Hip Hop Has a Heart Foundation. "Every war has a soundtrack and for so many soldiers, the sounds of the hip hop community lifted our spirits and gave us a much needed distraction we could bond around," said Iraq war veteran and VetransAid Foundation Advisor Mikey Piro.

Entertainment Industry Launches 'Got Your 6'
Numerous entertainment companies including ABC, CBS Corp., NBCUniversal, Fox Audience Strategy and the Entertainment Industries Council recently launched the "Got Your 6" campaign to assist veterans in their transition from military service to civilian life. Got Your Six is a military expression that means, "I've got your back, and you've got mine." The campaign is based on six pillars – jobs, education, health, housing, family and leadership – to help veterans reintegrate into civilian society. The new campaign will span numerous media platforms, and the message will be woven into future television and movie scripts. A public service announcement campaign featuring several celebrities has also been developed. For more information about the Got Your 6 spots, click here.

4th Annual CanDo! Food Drive Raises 17,317 lbs. of Food
Fisher Broadcasting's KVAL-TV Eugene, Ore. recently held its fourth annual CanDo! Food Drive on April 18. The event included a live remote with 62 cut-ins from two locations, starting at 5 a.m. and ending at 6:30 p.m. Twenty-eight KVAL staffers manned the locations for a total of 180 hours. Dawn Marie Woodward, media coordinator at Food for Lane County, said, "KVAL CanDo! Food Drive is a well-timed drive because the non-perishable food collected during the holiday drives is gone, and it is crucial to making sure we have canned goods going into the spring months. KVAL is a great partner in not only helping stock our shelves, but sharing our mission as well." Thanks to generous viewers, food for over 13,500 meals was donated.

Dave and Jimmy's 'Radio Tower of Terror'
United Stations Radio Network Syndicated morning duo Dave and Jimmy, heard on Clear Channel Media and Entertainment Group's WNCI-FM Columbus, hosted a charity drive based on Dave's fear of heights. The morning show asked listeners to donate a dollar to charity for every foot Dave climbed on a radio tower. All money benefited 10-year-old Trinity Russell, who was recently diagnosed with a rare type of bone cancer. To watch a video of Dave's daring climb, click here.

Albany Stations Host Radiothon for Children's Hospital
Clear Channel Media and Entertainment's WGY-AM/FM and WRVE-FM in Albany, N.Y. raised a record $564,000 during the 14th annual two-day radiothon, an increase of more than 17 percent over last year. The money raised in the radiothon benefited Children's Hospital at Albany Medical Center. "Our passion to support the radiothon every year never fails to be matched by the heartfelt donations from our listeners," said Clear Channel's Kristen Delaney. "The daily stories of triumph and recovery from Children's Hospital continue to inspire us."

WMGK-FM Helps Women in Need Dress for Success
Greater Media's WMGK-FM Philadelphia's midday DJ, Debbi Calton, and the Parx Casino staff collected gently-used women's business attire for Dress For Success Philadelphia. The program assists disadvantaged women who want to transition back into the workforce by providing clothing for job interviews, career development training and a financial literacy program. More than 75 percent of the women that utilize Dress For Success Philadelphia retain jobs for at least a year. In 2011, the program helped over 3,000 women in the Greater Philadelphia area.

Newport Television's Wichita Stations Host Bike-A-Thon
Newport Television's KSAS-TV and KMTW-TV Wichita teamed up with the American Diabetes Association for the Tour-De-Cure Bike-a-thon. The tour includes a series of fundraising cycling events held in 44 states nationwide to benefit the ADA. More than 300 riders participated in the Wichita event, raising over $100,000 in pledges, accounting for a 40 percent increase over last year's totals. All donations help to prevent and cure diabetes and improve the lives of all people affected by the disease.

WRCB-TV Battles Bullying in Chattanooga
Sarkes Tarzian's WRCB-TV Chattanooga, Tenn. recently launched a six-part series on bullying awareness and prevention, which culminated in a one-hour forum featuring a panel of local experts. The "The Bully Battle" forum aired on WRCB-TV on Saturday, May 19 and was rebroadcast the next day on Chattanooga's PBS affiliate. The entire program is now available online. WRCB-TV has been dedicated to running stories on the issue over the past years, in an effort to reduce the number of children affected by bullying. To learn more about WRCB-TV's "The Bully Battle" click here.

WSBT Showstoppers Walk for MS Research
Shurz Communications' WSBT-TV and WSBT-AM Mishawaka, Ind. participated in the "Walk MS Michiana" at Indiana University South Bend. This was the second year that WSBT has sponsored a team for the 3-mile walk that raises money for Multiple Sclerosis research. Sporting bright t-shirts with the WSBT logo, the WSBT Showstoppers team included WSBT employees, family and friends. Spearheaded by a WSBT employee who suffers from MS, the group was eager and motivated and blew away their original $1,000 fundraising goal by raising $2,153 and coming in as the top corporate fundraising team.

WBNS-FM Promotions Director to Bike Across Ohio
Dispatch Broadcasting Group's WBNS-FM Columbus Promotions Director Todd Reigle will take part in a five day bike ride for Honor Ride Ohio. The program begins June 30 in Sylvania, Ohio and concludes in Cincinnati on July 4. He hopes to raise $100,000 for six veterans' organizations: Honor Flight Columbus, Hidden Scars Foundation, the Wounded Warriors Project, Ohio Fallen Heroes Scholarship Fund, Ohio Combat Veterans and the Ohio Fallen Heroes Memorial. Retired military personnel will join him on the 400 mile ride. The riders will stop in Lima, Kenton, Sunbury, Columbus, London, Dayton and Cincinnati to lay wreaths at veterans' memorials. "This is the least I could do to show my support for the veterans and help raise money for trips to D.C. for the WWII veterans, remember those who have died in the war on terror, support those who are battling PTSD and assure the children of our soldiers who laid down their lives, that college is part of their future," Reigle said.

WSET-TV Goes to Bat to Find A Cure for Breast Cancer
Allbritton Communications-owned WSET-TV partnered with Lynchburg's Minor League Baseball team, the Hillcats, for the Swing For A Cure fundraiser at City Stadium. The event benefited the Susan G. Komen for the Cure Foundation to help raise awareness and funds in the fight against breast cancer. The stadium was packed with fans wearing pink, while the field had Hillcats players in pink jerseys and useing pink Louisville Slugger bats. WSET-TV has participated for the last several years in coverage of the annual event. The station provided extensive promotion and aired stories about the event before and after the game. Through ticket sales, sponsor donations and a silent auction, WSET-TV raised $7,455. Donations increased significantly from 2011 when the Hillcats collected over $4,800.