Broadcasters' Public Service
Licensed to Serve – October 2012
Share this story with your network: Share on LinkedIn  Share with AddThis

NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

Learn More
Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
Follow NAB Public Service Initiatives
on Twitter: @BroadlyServing.

Broadcasters Support Health Initiatives
Radio Raises $450K for Childhood Cancer
Several Davidson Media Group affiliates and independent stations raised $450,000 for St. Jude Children's Research Hospital. The fifth annual Promesa y Esperanza (Promise and Hope) radio event, October 4 and 5, asked listeners in cities such as Philadelphia, Charlotte, Boston, Providence, Minneapolis and Kansas City to donate to the fight against childhood cancer and other terminal illnesses. Donations defray the costs of treatment, rehab, travel, lodging, food and schooling to help improve the quality of life for patients and their families, in hopes that no family ever pays St. Jude.
Wisconsin Station Supports Local Breast Cancer Nonprofit
Milwaukee Radio Alliance's WLDB-FM Milwaukee hosted the 4th annual "Jane & CV Call to Care Radiothon" on October 5 to benefit After Breast Cancer Diagnosis (ABCD), a local nonprofit that is fighting the battle against breast cancer. Morning show hosts Jane & CV broadcast live from the WLDB-FM studios, soliciting listener donations and auctioning off prizes throughout the 13-hour radiothon.
WMGK-FM Hosts 2nd Rock and Roll Up Your Sleeve Blood Drive
Greater Media's WMGK-FM Philadelphia joined the American Red Cross to host the 2nd Annual "102.9 MGK Rock and Roll Up Your Sleeve Blood Drive" on October 6. The eight hour drive was held at the Philadelphia Flyers Skate Zone. All donors received a free skate rental at the facility, as well as a WMGK-FM Blood Drive t-shirt. The radio station's staff also attended the blood drive to thank listeners.
CBS's California Stations Host Benefit for Children's Hospital
CBS Radio's KFRG-FM San Bernardino and KXFG-FM Sun City raised over $305,000 in the 11th Annual "K-Froggers for Kids Radiothon" to benefit the pediatric cancer unit at Loma Linda University Children's Hospital in Riverside, CA. The stations have raised $4 million for the hospital in 11 years.
WOGL-FM Hosts 11th Radiothon for Local Children's Hospital
CBS Radio's WOGL-FM Philadelphia hosted the 11th Annual "98.1 WOGL-FM Loves Our Kids Radiothon" to support The Children's Hospital of Philadelphia. The two-day radiothon raised $658,272 this year, bringing the 11-year total to over $5.5 million for the local children's hospital.
KVAL-TV Works to Put Cancer in the Can
Fisher Broadcasting's KVAL-TV Eugene, OR served as the official media sponsor for the Eugene/Springfield area's Relay For Life. KVAL-TV supported Relay with eight public service announcements that ran from February through August for a total value of over $44,000 in airtime and production services. KVAL-TV's news team aired 15 stories, 10 packages and accomplished 13 live shots at the event. In total, the record-breaking event with 171 teams, including the KVAL-TV team of 30 employees, raised $719,785 for the American Cancer Society. Brenda Webber, district executive director, Great West Chapter of the American Cancer Society said, "KVAL-TV has always been wonderful about producing unique, local public service announcements encouraging participation and support for Relay For Life. We couldn't be more grateful to have them as a partner in the fight against cancer!"
Philadelphia Sports Radio Raises $220,000+ for Youth Charities
CBS Radio's WIP-AM/FM Philadelphia hosted the 12th Annual Eagles Radiothon, which raised a combined $223,150 for the Eagles Youth Partnership (EYP) and City Year charities. EYP is dedicated to ensuring that all children in the region can see, read and play safely, regardless of their zip code. Leveraging the brand and resources of the Philadelphia Eagles Football Club, EYP helps vulnerable children reach their potential, bringing health and educational resources to more than 50,000 kids in low-income neighborhoods each year. City Year is an education based non-profit that focuses on keeping students in school and on track to high school graduation. City Year is the only national organization placing full-time, trained young adults in schools to provide individual attention to struggling students.
Broadcasters Support Local Businesses and Those Looking for Work

Cumulus Dallas Cluster Hosts Event to Help Texans Find Jobs
Cumulus Media Network's Dallas cluster recently hosted the "Putting Texans Back to Work" event at the Irving Convention Center. Dan Bennett, Cumulus Dallas vice president and market manager welcomed the network's syndicated radio host, Geraldo Rivera, to the event, which was part of Rivera's nationwide tour to help people who are unemployed find a new job. More than 5,000 people attended the event and took advantage of the opportunity to meet face-to-face with 125 North Texas company recruiters.

KDKA-AM Hosts Business Expo in Pittsburgh
CBS Radio's KDKA-AM Pittsburgh held a regional business exposition to promote local and regional business opportunities. KDKA-AM's third "Western Pennsylvania Marcellus Shale Expo and Town Hall Meeting," held in conjunction with Range Resources, featured shale industry professionals, a representative from the Pennsylvania Governor's office, Pennsylvania state representatives Jim Christiana and Marc Gergely and many more. The exhibits and educational breakout sessions at the day-long event were free to attendees.

Broadcasters Contibute to Communities
Cincinnati's WCPO-TV Hosts First Run in Memory of New York Firefighter
Scripps-owned WCPO-TV Cincinnati sponsored the first Tunnel to Towers run in Cincinnati to remember the victims of September 11 and continue to make a difference in the local community. Tunnel to Towers runs across the country honor FDNY firefighter, Stephen Siller. On 9/11 Siller ran several miles in full turnout gear through the Brooklyn Battery Tunnel to the World Trade Center only to lose his life. The Tunnel to Towers Foundation was created by Sillers' brothers, who wanted to honor their younger brother's selfless sacrifice. WCPO-TV promoted the Cincinnati run and invited organizers to be guests on the evening news. Additionally, WCPO-TV provided live coverage of the event, and the station's anchor, Brendan Keefe, emceed the race. All proceeds raised from the run went toward building a "smart" home for Pfc. Kyle Hockenberry, an Ohio soldier who lost both legs and his left arm last year when a terrorist's bomb exploded in Afghanistan.
Tennessee's WRCB-TV Promotes Annual Arts Forum
Sarkes Tarzian's WRCB-TV Chattanooga served as the official media partner for the Arts Education Partnership's "Fall 2012 National Forum: Arts Learning without Borders." The two-day event drew arts educators from around the nation. WRCB-TVs news anchor David Carroll moderated a panel at the Forum that addressed social issues like bullying through arts and literacy. Carroll's stories on the tragedy of a local student who committed suicide after being bullied have drawn national attention and were featured in the 2012 feature film documentary "Bully." WRCB-TV also offered free live streaming of the event through wrcbtv.com and produced and aired a heavy schedule of PSAs for the Forum.
TAB Hosts Cooperative Career Workshop With NAPTE and TSU
The Tennessee Association of Broadcasters (TAB) joined the National Association of Program Television Executives (NAPTE), in bringing the free Student Career Workshop, Job Fair and Station Tour to the campus of Tennessee State University. During the event, a panel of TAB's top radio and television broadcasters presented their experiences and career pathway, along with tips for getting an internship, summer job or early start in the job search process. Recruiters from 15 broadcast groups, representing over 40 stations, spent time with the students to network and discuss job openings.
Beasley's Florida Morning Show Gets Key to the City of Naples
Beasley Broadcasting-owned WXKB-FM Fort Myers' morning show, "Big Mama & The Wild Bund" were recently awarded the key to the City of Naples from Mayor John Sorey for the team's commitment to the local community. The proclamation mentioned WXFB-FM's efforts to raise money for the American Cancer Society and the local Little League and to collect supplies for area schools and clothes for children in the Abuse Council Treatment Center.
WFAA-TV Dallas Supports North Texas Giving Day
Belo-owned WFAA-TV Dallas teamed up with the Communities Foundation of Texas to generate awareness for the 4th Annual "North Texas Giving Day." Through a new public service announcement campaign and news coverage, WFAA-TV helped increase the number of people who donated on "North Texas Giving Day," (September 13) by 35%. Over 37,500 people opened their wallets to benefit more than 900 local charities. The total amount raised was more than $14.4 million. "WFAA-TV was a vital partner in helping more North Texans support the nonprofits they care about on a single day than ever before," said Brent Christopher, president and CEO of Communities Foundation of Texas, founder of DonorBridge and "North Texas Giving Day."
Broadcasters Support Their Own
Radio Stations Host 2nd Annual College Radio Day
Over 550 college and high school radio stations in 28 countries participated in the second annual College Radio Day (CRD). Founding Professor Rob Quicke of WPSC-FM at William Paterson University told Radio Ink, that the "college/high school radio is an important and vital medium." The ultimate goal of CRD is to inspire people to tune into their local college and high school radio stations and hear the unique broadcasts offered around the world.
BFOA Raises $200,000 with Golf Tournament
The Broadcasters Foundation of America (BFOA) held the Celebrity Golf Tournament at Baltusrol Golf Club in Springfield, NJ to support broadcasters in need. More than 150 broadcasters and celebrities participated in the event, which raised more than $200,000. This year, the BFOA expects to distribute $700,000 in assistance. The Celebrity Golf Tournament is one of the Foundation's biggest annual fundraisers.