Broadcasters' Public Service
Licensed to Serve – August 2012
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NAB's Licensed to Serve newsletter provides a sample of noteworthy stories that illustrate the many public service activities broadcasters organize on any given day across the country. From arranging record-breaking toy and food drives to providing free air time for political campaign coverage, broadcasters' continual commitment to their communities is showcased in Licensed to Serve.

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Click here to learn more about broadcasters' community service initiatives and nonprofit partnerships.

Send Us Your Stories
If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details.
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on Twitter: @BroadlyServing.

Blood Drives and Back to School Events
Give a Pint, Get a Pint: KFSN-TV Holds 25th Annual Blood Drive
ABC-owned KFSN-TV Fresno held the 25th Annual Pint for Pint Blood Drive this month. KFSN-TV anchors and reporters broadcast live from the Jenny Eller Donor Center in Northwest Fresno for two days as blood donors came to donate a pint of their blood and in turn, earn a spint of free ice cream. Since the program started 25 years ago, 23,427 donors have participated. Donations go to the Central California Blood Center, which is the sole provider of blood and blood products for 31 local hospitals.
KLOS-FM Holds Nation’s Largest Media Supported Blood Drive
Cumulus Media’s KLOS-FM Los Angeles held the 31st Annual Blood Drive in partnership with the American Red Cross. KLOS-FM’s drive is believed to be the nation’s largest media supported blood donation event, with five counties and 25 sites. KLOS-FM collected 9,681 blood products. "Our reserves were depleted, and we were facing challenges brought on by a national summer shortage,” said Red Cross/Southern California CEO Cliff Numark. “The Red Cross appreciates the thousands of KLOS listeners and donors who participated in this life-saving effort.”
WCVO-FM Collects Backpacks for Columbus Students
One Connection Media’s WCVO-FM Columbus kicked off its annual Mission Backpack, a drive to collect school supplies for area children. This year Heartland Bank has partnered with WCVO-FM and listeners can donate backpacks filled with supplies at 11 bank locations through August 18th. WCVO-FM aims to collect 1,004 backpacks to donate to the Lutheran Social Services Food Pantry.
Radio Disney Launches Back to School Drive
Radio Disney recently announced its stations, which are located in 31 markets, will work with the Boys & Girls Clubs of America for its first annual Back to School Drive. The Disney stations will host local events through September 15 and encourage attendees to donate school supplies, particularly pre-packaged pens, pencils, markers, crayons and chalk, which will be provided to local Boys & Girls Clubs.
Community Service Across the Country
KPGE-TV Collects Books to Benefit Fresno Libraries
Newport Television’s KPGE-TV Fresno is gearing up for its second annual CBS47 On Your Side Collection Drive & Book Sale benefiting 35 Fresno County libraries. Viewers will be invited to drive to the station to drop off new and used books on August 8. After the collection drive, a public book sale will be held to raise money for the local libraries. Proceeds will benefit the libraries’ reading and literacy programs. Last year KPGE-TV reporters and anchors broadcast live outside the station and received nearly 180,000 books.
KRWM-FM Gives Teddy Bears to Toddlers
Sandusky Radio’s KRWM-FM Seattle’s Teddy Bear Patrol maintains an ongoing partnership with Multimedia Seattle in supporting local youth survivors of domestic violence. “A Bear for Me?” provides Infant and Toddler Arrival Bags to young children entering Domestic Violence Shelters with their mothers. The bags contain necessary personal items for infants and toddlers such as diapers, baby wipes, a soft new baby blanket, a new pacifier and a new teddy bear. The items comfort children during a vulnerable and traumatizing period. For the last two decades, the Teddy Bear Patrol has provided quiet outreach to Seattle’s critical organizations, including Providence Hospice and Home Care of Snohomish County, Multimedia Seattle’s Children’s “A Bear for Me?” program and regional police and fire departments.
KIRO-TV Honors Eco-Friendly Scuba Diver
Cox Media’s KIRO-TV Seattle announced the winner of the station’s 2012 Cox Conserves Hero on July 26. Since its inception in 2007, The Cox Conserves Heroes program, through a partnership between The Trust for Public Land and Cox Enterprises, the parent company of KIRO-TV, has honored everyday conservationists.    This year, Laura James, an eco-friendly scuba diver who volunteers her time to removing batteries and other pollutants from the Puget Sound, received Western Washington’s 2012 award. The program also runs in Arizona, Atlanta, Orange County (Calif.), San Diego, San Francisco, Santa Barbara and Virginia. More than $200,000 has been donated to local nonprofits through the Cox Conserves Heroes program.
Honolulu Stations Agree to Air Mayoral Debate
In an unprecedented event, several Honolulu stations ran Hearst-owned KITV-TV’s Honolulu Mayoral Debate live on July 11. Raycom Media’s KGMB-TV and KHNL-TV, GMC Television’s KFVE-TV and Clear Channel’s KHVH-AM all ran the debate live, while PBS Hawaii re-broadcast the event later in the evening. "In order to best serve the public with this important debate, Hawaii's local broadcasters agreed to make the production as widely available as possible," said KITV President and General Manager Andrew Jackson.
Belo Corp. Offers Candidates Free Airtime
Belo Corporation's "It's Your Time" will provide congressional and gubernatorial candidates free air time for the ninth consecutive election cycle. In each of the six weeks before the general election, news stations will air at least one hour of political coverage. The debates with local, state and federal candidates will also run on multicast channels. Station websites will host archives of debates and interviews, candidate issue statements, e-town meetings and voter registration information. Belo will promote its smartphone and iPad apps and Facebook and Twitter conversations. Candidates get five minutes of free airtime: four to address voters and one to answer questions. In 2010, Belo's "It's Your Time" provided 151 candidates with more than 18 hours of free airtime. "Belo has a long-standing commitment to providing robust election coverage that helps create an informed electorate in the local communities we serve," said Peter L. Diaz, Belo's president, media operations.
Entercom Donates $1 million in PSAs
Entercom recently announced it has committed $1 million worth of public service announcements (PSAs) and public affairs programming to The Wilderness Society. The PSAs will be tailored to specific markets. For example, San Francisco stations may run spots focusing on the Sierra Nevada region. “The Wilderness Society is an outstanding organization that has played a vital, leading role in protecting our nation's public lands. We are very pleased to be connecting the listeners of our 111 stations across the country with this important organization that works on behalf of all Americans,” said CEO David Field. The PSA campaign is part of The Wilderness Society’s Wild Days of Summer and features celebrities like Dave Matthews, Betty White and Wendie Malick.
Cancer Telethon Returns to Networks in September
ABC, CBS, Fox and NBC and some cable channels will air a live, commercial-free telethon on September 7th for Stand Up to Cancer (SU2C). One hundred percent of the $180 million pledged in previous telethons benefits cancer research. Gwyneth Paltrow will replace Laura Ziskin as executive producer. Ziskin, who produced the first three "Spider-Man" movies, lost a seven-year battle with breast cancer in 2011.
"This broadcast has become a global call-to-action for all those touched by cancer," Paltrow said. "Like so many people, I know what it's like to lose a family member to this disease, and I'm honored to stand up in my father's memory."

Schurz, Notre Dame Partner on "Innovation Challenge"
Schurz Communications partnered with the computer science and engineering department at the University of Notre Dame on their first "innovation challenge," in which students and faculty will "consider real-world digital solutions and opportunities for 21st century media companies." The challenge begins in the fall and will initially focus on mobile media development. Winning prototypes will receive cash prizes. "New relationships with young developers, designers and database talent – literally blocks away – is a potential game changer," said Todd Schurz, CEO of Schurz Communications. Notre Dame and Schurz have been cornerstones in South Bend for 150 years.

Station Raises $38,000 for March of Dimes
Ohana Media Group’s KMBQ-FM Wasilla, AK hosted a “High Heels for High Hopes” Runway Style Show on August 2nd to raise money for the local chapter of the March of Dimes. The event featured a fashion show runway with 19 local celebrity models ranging from mayors, counselors, business women and people from many other professions. Each model raised $2,000 through advanced ticket sales to contribute $38,000 donated to the March of Dimes. KMBQ-FM also accepted donations through the station's Facebook page.

WKLB-FM'S Country Music Healing Tour Raises Spirits with the Help of Carrie Underwood
Country music star Carrie Underwood recently joined Greater Media’s WKLB-FM Boston to visit young patients and their families at Floating Hospital for Children at Tufts Medical Center. Underwood’s visit was part of WKLB-FM’s Country Music Healing Tour, brings leading country music artists to perform and meet with young patients at the hospital. The goal of the program is to lift the spirits and aid in the healing process of children with serious illnesses.