Broadcasters' Public Service
March 2011
Licensed to Serve Circulated on Capitol Hill During State Leadership Conference
During the NAB State Leadership Conference in Washington, D.C., the Licensed to Serve e-newsletter made its way to numerous congressional offices on Capitol Hill. Conference attendees were encouraged to show their members and congressional staff the February edition of the e-newsletter and remind them of the important community service work broadcasters are doing everyday in their local markets.

WANE-TV Helps Indiana Youth Choir Travel to World Choir Games in China

LIN Media-owned WANE-TV Fort Wayne, Ind., has been a key community supporter of the Voices of Unity Youth Choir (VOU), an award-winning local ensemble of youth, ages 8 - 19. Recently, VOU was chosen as one of four U.S. choirs to compete in the World Choir Games in Shaoxing, China. In order to compete, the group needed to raise close to a half a million dollars in less than six months to send 83 singers, plus chaperones and musicians, across the globe. The fundraising was a total community effort, and WANE-TV was able to provide viewers with a front seat to the performance through its "Dreams of Gold" campaign. The initiative featured interviews, news coverage and a schedule of public service announcements valued at more than $66,000. As a result of WANE-TV's "Dreams of Gold" campaign, the choir raised enough money to represent Fort Wayne on a global stage and returned home with two gold medals.

Hawaii Stations Burn the Midnight Oil Covering the Islands' Recent Tsunami

Earlier this month, the earthquake that hit the coast of Japan created a tsunami that threatened areas across the Pacific Ocean, and as far away as Hawaii. Throughout the tsunami, Honolulu broadcasters became round-the-clock news channels. Raycom Media's NBC affiliate KHNL-TV, Hearst-Argyle's ABC affiliate KITV-TV and Emmis Communications' CBS affiliate KGMB extended their news coverage, providing constant live tsunami updates. Radio stations across Hawaii also provided wall-to-wall alerts. Throughout the tsunami, broadcasters demonstrated that in times of emergency no other medium delivers timely information as broadly, quickly and inexpensively as broadcasters.
WBEN-FM Recognizes Philadelphia's Local Women of Achievement at Annual Luncheon
Greater Media Inc.'s WBEN-FM Philadelphia, Pa., will host the annual Women of the Week Luncheon to celebrate dynamic women who are making a significant impact in the Philadelphia community through their businesses, charitable work or a combination of the two. This year, Deborah Norville, host of "Inside Edition," and Heidi Hamels, co-founder of the Hamels Foundation, will keynote the event, while WBEN-FM's morning host Marilyn Russell will emcee the luncheon. Russell hosts WBEN-FM's weekly Women of the Week radio program on Sunday mornings.
Dispatch-Owned WBNS-TV Dedicates a Day to Fighting Hunger in Columbus
Dispatch Broadcasting's WBNS-TV Columbus, Ohio, joined the Mid-Ohio Foodbank this March for a day-long campaign entitled "One Paycheck Away: 10TV Dedicates the Day to Hunger," continuing the 27-year tradition. The initiative featured a documentary that explored hunger in the suburbs, tough choices faced by seniors and alarming poverty rates in Marion County. The "One Paycheck Away" broadcast was followed by a live fundraising telethon held at the WBNS-TV studios. "As Central Ohio's News Leader, we have devoted a great deal of time and resources to helping promote the health and well-being of central Ohioans," said President and General Manager Tom Griesdorn. "Continuing to support the Mid-Ohio Foodbank in its efforts is another way of furthering our commitment and letting the community know we care." Click here to watch a video of the telethon.

KNDE-FM's Kittypalooza Provides Care to 60 Rescued Cats in Brazos County, Texas
Bryan Broadcasting-owned KNDE-FM College Station, Texas, held a "Kittypalooza" drive to raise money for the medical care of 60 cats seized from an animal-hoarding situation in Brazos County. Due to their cramped and filthy living conditions, some of the cats were sick and struggling to survive. The four-hour broadcast, organized by morning show hosts Frito and Alli, raised more than $11,000 for the Brazos Animal Shelter's Tahoka Rescue Fund. Monies in the fund are used specifically for emergency medical treatments of shelter animals and to subsidize Half-Price Adoption events.
Newport TV Stations Support Local Arthritis Foundation with Kansas Artists' Help
Newport Television's Fox affiliate KSAS-TV and MyNetworkTV affiliate KMTW-TV Wichita, Kan., teamed up to promote the second annual Art for Arthritis event on March 10. Fourteen youth arthritis patients each joined a local artist to create artwork including photography, paintings, clay pieces and three-dimensional puzzles for the event. Their work was auctioned off during the Art for Arthritis gathering, with some of the pieces selling for more than $500. In total, the event raised $36,000 for the Arthritis Foundation of Kansas.
WMIT-FM Listeners Aid 35,000 African Families Suffering from Eye Disease
Blue Ridge Broadcasting-owned WMIT-FM Black Mountain, N.C., held a day-long radiothon to raise funds for Christian Blind Mission (CBM) to fight trachoma, an eye disease affecting the vision of 40 million people across the world. From 6 a.m. - 6:30 p.m., WMIT-FM, locally known as 106.9 The Light, dedicated airtime to raise awareness of trachoma and encourage listeners to donate funds for medical supplies that would be donated to families in Africa. "This is an amazing opportunity. With a small investment, people can have a profound impact on the lives of those affected by this blinding disease," said Jim Kirkland, executive director of 106.9 The Light. Thanks to listeners' generous support, WMIT-FM collected enough funds to supply more than 35,000 African families with the medicine they need to prevent blindness caused by trachoma.

Hearst Stations Challenge Marylanders to Make the Plunge to Support Special Olympic Athletes

Hearst-owned WBAL-FM, WBAL-AM and WBAL-TV Baltimore, Md., recently joined forces to host the 15th Annual Maryland State Police Polar Bear Plunge at Sandy Point State Park. The event challenged participants to collect pledges from their families and friends for plunging into Sandy Point's icy waters. The Plunge raised an estimated $3 million for Special Olympics Maryland. All event proceeds support intellectually challenged athletes who participate in the Special Olympics across the state.


WHCF-FM Throws Bangor's Biggest Baby Shower

January marked the "The Sanctity of Human Life Month," and to celebrate the occasion, Bangor Baptist Church's WHCF-FM Bangor, Maine, wanted to support young mothers who are struggling. For over a month, WHCF-FM encouraged the public to purchase any new items that moms would need and drop them off at any of the eight drop-off locations throughout the state. The public came through, donating hundreds of diapers, wipes, baby clothes, bottles, formula and more. Collected items were donated to First Step Pregnancy Center in Bangor, the Pregnancy Care Center in Houlton and the Family Resource Center in Calais.
Univision Radio Stations Raise $4.7 Million During Radiothon for St. Jude
Univision Radio stations dedicated more than 30 hours of airtime last month to raise funds for the St. Jude Children's Research Hospital. Univision's 14th annual Promesa y Esperanza (Promise and Hope) radiothon featured interviews with St. Jude patients, as well as appearances by several Latin celebrities who encouraged listeners to donate. For the first time, Univision employed Twitter and Facebook to motivate listeners to support the event. Social media followers were invited to share videos and photos from the radiothon on their individual pages, which helped to raise broader awareness of St. Jude's work. By the end of the radiothon, listeners pledged more than $4.7 million in donations.
WANE-TV and Area Sports Teams Collect Coats for Wayne, Ind., Children
LIN Media's WANE-TV, Fort Wayne Ind., recently congratulated its viewers for participating in the "Share the Warmth: Coats for Kids" 11th annual collection. WANE-TV collected 3,017 coats, scarves and mittens, which were distributed to children from 50 area social service agencies, schools and families. Local sports teams the Komets Hockey Team and the Mad Ants Basketball squad also participated in the drive, providing incentives for fans who donated a coat. Since 1999, WANE-TV has collected 27,460 coats for Northeast Indiana's children.
WRBT-FM Listeners Aid Pennsylvania Family that Lost Seven Children in Recent House Fire
Clear Channel's WRBT-FM Harrisburg, Pa., raised $30,000 in 14 hours to support the Clouse family, a Pennsylvania couple who recently lost seven children in a local house fire. WRBT-FM's "Nancy and Newman Morning Show" led the station's effort, accepting listeners' pledges and auctioning several items donated by top country music artists. "We are not doing this to pat ourselves on the back and say 'Hey, look at what a good thing we're doing.' I felt compelled. We needed to do something," Newman said. Contributions are still being accepted for the Clouse Family Fund, c/o Church of the Living Christ, P.O. Box 180, Loysville, PA 17047.
WSBT-TV Aids Indiana Residents Affected by Ongoing Recession
Schurz Communications-owned WSBT-TV Mishawaka, Ind., hosted the third annual "Neighbors in Need" campaign to help people who have been hit hard by the recession with layoffs and losses of shelter, clothing and food. On February 21, WSBT-TV and its partner, the Food Bank of Northern Indiana, braved the cold, wind and snow to receive donations from the community. Within eight hours, WSBT-TV collected $11,943 in cash donations and 6,106 pounds of food.
WMDT-TV Informs Salisbury, Md., Students About Available Educational Scholarships
Brechner-owned WMDT-TV Salisbury, Md., recently joined the Delmarva Education Foundation (DEF) to launch a series of informational segments educating viewers about locally available scholarships and grants. Across Salisbury, numerous graduating students require financial support in order to attend college; however, many students and their parents are unaware of financial opportunities provided throughout their local community. Recognizing the need for broader awareness, WDMT-TV launched the series of announcements during 6 p.m. newscasts on Wednesday and Saturday evenings. All of the scholarships featured in the series appear on the DEF website, and the DEF staff is available to assist interested students with the process at no charge. Click here to watch a recent DEF announcement.
Buzzy and the WBQB-FM Team Host Monthly Reading Series for Virginia Children
The "Chris and Dee in the Morning Show" on Centennial Broadcasting's WBQB-FM Fredericksburg, Va., hosts a monthly reading series featuring Buzzy, the station's bee mascot. Buzzy and the B-crew joined Chris and Dee at the Spotsylvania Towne Centre to read stories with local children. The monthly event is a free program that engages children in reading and serves as a family-friendly outing for area parents and their kids.
WOKV-AM/FM's Hob Nob 2011 Provides Access to Jacksonville's Political Candidates
Cox Media Group's WOKV-AM/FM Jacksonville, Fla., held Hob Nob 2011, an exclusive event for local Floridians to meet and greet nearly all of the major candidates running in the area's spring elections. More than 700 people, including leaders from business and government, attended the March 10 gathering and cast ballots in a straw poll. Twenty-nine candidates were represented with tables at Hob Nob, and several made appearances with their supporters. WOKV-AM/FM reporters covered the event and gathered exclusive audio with key candidates for Jacksonville mayor and sheriff. Hob Nob 2011 was an excellent opportunity for Jacksonville residents to learn more about the politicians running for elected office and served as a forum for discussing the key issues affecting area residents.

Nevada Station Develops Community Garden for Local Pahrump Valley Residents
KNYE-FM Pahrump Valley, Nev., announced the station has developed 80 acres of land to create a community garden. Local residents and green thumbs are invited to secure a plot of land on the grounds to grow flowers, vegetables and other foliage. KNYE-FM General Manager Karen Jackson says she was inspired to launch the community garden to help local residents learn to grow produce and ensure they will always have food to eat. Click here to watch Karen's interview about the gardening initiative.




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If your station has a great public service campaign that should be recognized, email Allison Kreutzjans, manager, Public Service Initiatives or call (202) 429-5448 with details. Follow NAB Public Service Initiatives on Twitter: @BroadlyServing