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Vaccine Education Toolkit
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This online toolkit provides research, sample messaging and suggested tactics to help local journalists craft vaccine education messages that will best resonate with their audiences. It is provided as an educational resource by the National Association of Broadcasters (NAB), the Reynolds Journalism Institute (RJI) and the National Association of Chain Drug Stores (NACDS).

We recommend you also refer to information provided by the Centers for Disease Control and Prevention (CDC) and the U.S. Department of Health and Human Services (HHS).


WEBINAR NOW AVAILABLE ON-DEMAND

How Do We Return to Normal?
Building Trust in the COVID-19 Vaccine

Wednesday, Feb. 24
Hear from Mollyann Brodie, the executive director of the Kaiser Family Foundation's Public Opinion and Survey Research Program, about the Americans who are hesitant, how to reach them, what information they most want to hear and learn about and what messages resonate.

Click Here to View

NAB-RJI Research Insights

Dive deeper into research conducted to inform local media in their vaccine education efforts.

Reaching Key Audiences

Get regional and demographic insight into how to share information with diverse groups.

Webinars and
Podcasts

Hear from the experts what you need to know about the vaccine rollout.

B-Roll and Multimedia

Download B-roll footage, social tools and multimedia to help keep audiences informed.

Hear from the Experts

Find national and local experts to share reliable information with your audience.

Data and Vaccine Tracking

Stay up-to-date on the latest information about the vaccine.

Links and Resources

Visit these sources for further research and information on COVID-19 vaccines.

In the News

Get the latest news on vaccine efficacy, rollout and other developments.

What Broadcasters are Doing

Recent examples of broadcasters assisting in vaccine education.

In the News

Feb. 20, 2021
When Could the U.S. Reach Herd Immunity? It's Complicated (NewYorkTimes.com)

Feb. 11, 2021
NEWS RELEASE: Comcast NBCUniversal Launches Nationwide Awareness Campaign and Tool to Help Navigate COVID-19 Vaccination Process

Feb. 9, 2021
Biden Administration Plans Covid-19 Safety Campaign Focused on Social Distancing, Mask Wearing (WSJ.com)

Feb. 8, 2021
Inside Biden’s heavily local media push for his coronavirus rescue package (WashingtonPost.com)

Feb. 1, 2021
Missouri sees vaccination disparity between sexes (KOMU.com)

Feb. 1, 2021
Coronavirus Files: Biden Administration Gets Busy (Center For Health Journalism)

Feb. 1, 2021
People Desperate for COVID-19 Guides Seek Local Journalists (Associated Press)

More News »




IMPORTANT NOTICE

These materials have been developed for educational purposes only, not as a substitute for professional medical or legal advice. Should you have questions or concerns about any topic described here, please consult your medical or legal professional.

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