Innovation in Television

Advances in technology are giving broadcasters opportunities to find better, more innovative ways to deliver the high-quality content and services that local communities expect and deserve.


NAB Pilot

PILOT is a coalition of innovators, educators and advocates dedicated to advancing broadcast technology and cultivating new media opportunities. It provides a platform for innovation, an engine for incubation, a venue for testing new technologies and a forum for broadcaster education. To learn more about PILOT, click here.

Next Generation TV

The next generation of television technology is right around the corner. With Next Gen TV, viewers can experience stunning pictures, immersive, customizable audio, improved reception and innovative new features on their local channels. Learn more about how local stations can personalize broadcasts with information and interactive features that provide the content and features most relevant to viewers.

Advanced Television Systems Committee

The Advanced Television Systems Committee (ATSC) is an international, non-profit organization developing voluntary standards for digital television. The ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries. NAB is a founding member of the ATSC and represents broadcasters during the development of technical standards and recommended practices for digital television.


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