Tom Ray


Executive Vice President
Jim Doyle & Associates

A perennial favorite speaker at National Association of Broadcasters conferences, Tom has been introduced as the premier television sales trainer in the country. Former NAB board member Madelyn Bonnot Griffin says, “Tom’s presentations always combine practical best practices balanced by creative strategy that improves traditional thinking.”

Tom brings over 30 years of local media experience to your team. From radio to broadcast and cable television to five years in internet development and marketing, Tom’s diverse background gives him a unique perspective on driving results for the local advertiser.

For the past decade, Tom has traveled the country 25+ weeks a year, helping sales teams and advertisers discover what works and what doesn’t in local advertising.

Whether it’s at NAB, a state broadcasters association event or in front of a group of local advertisers, Tom delivers thought-provoking content in his high energy persona. Here’s what business owners around the country say about Tom’s signature presentation, “The NEW Rules of LOCAL Advertising – Driving Results in a Four Screen World.”

  • Very good material – well presented – clear and powerful – well-timed for today’s environment.”
  • “Highly instructive – everything presented was quite relative to me as a local businessperson.”
  • “Gave us a lot to think about – possibly helped to rethink our marketing.”
  • "Tom was incredibly charismatic and knowledgeable. The presentation brought up great questions and gave me some awesome new ideas.”
  • “I’ve sat through a lot of seminars and marketing courses and this was phenomenal!"

Tom is a featured presenter on the Jim Doyle & Associates acclaimed television sales training product, TVSales.101™ and the creative enhancement series The ADvantage™.

Tom lives in Sarasota, Fla., with his wife of 25 years and their four sons. He enjoys fishing and playing guitar.