Sue Layton

Marketing Drill Sergeant

Sue spent 17 years as the marketing drill sergeant at WTHR-TV, the NBC affiliate in Indianapolis, Ind.

Prior to that, she spent eight years in the Ft. Wayne, Ind., market with a tour of duty at WFTT-TV and in radio sales and outdoor sales, acquiring top billing status at each.

Accomplishments include:

  • Over $1 million in annual 100 percent share billing from local direct accounts for the past decade.
  • An average of 11 percent of annual billing is new business.
  • In 2015, Tom Ray picked Sue as one of the best “New Business AEs” in the country.
  • In 2011, Sue was featured in David Melville’s Healthcare Teleconference.
  • In 2007, she was Jim Doyle’s pick as one of the “Best New Business AEs” for Interview Series.
  • In 2006, she was the featured speaker at the Indiana Healthcare Marketing and PR Conference.
  • She is a graduate of Butler University class of 1991.
  • Sue and her husband Greg have four kids, aged 12, 13, 15 and 16.
  • She served as an official in the Indiana state basketball finals.
  • And she loves sports, estate auctions, playing tennis and family vacations!
Panel: Chihuahuas and Pitbulls Live