System 21, The Guld Resource Group
Michael Guld is an author, speaker, entrepreneur and former radio group owner whose business development expertise lies in increasing sales performance, marketing exposure, employee productivity and creating a world-class service experience. He is a partner at System 21©, a new revenue development program for the broadcasting industry that has helped generate millions in local direct revenue. Guld has been a frequent speaker at national and state broadcast events, including NAB, The Canadian Association of Broadcasters, the RAB and TVB.
Guld is author of the nationally acclaimed broadcast sales and marketing training book The Million Dollar Media Rep: How to Become a Television and Radio Sales Superstar. The book is designed to teach broadcast sales executives how to grow their clients’ business, and by doing so, the salesperson’s personal business will take care of itself. His sales columns have been printed in Spots N Dots, Radio Ink, Radio Sales Today and Broadcasting and Cable’s Multichannel News. Guld was featured in the Radio and Records: Publisher’s Profile. As a business development specialist, he hosted a commentary entitled “Talking Business With Michael Guld” that ran on “Morning Edition” on Central Virginia’s Public Radio and he has been interviewed and featured in hundreds of national publications including Entrepreneur.com, Fortune Small Business and HR World.