Jack Zavoral


Director of Member Development
Local Media Association

Jack Zavoral is a digital sales and marketing professional who has worked in dozens of markets with hundreds of merchants on their digital marketing strategy. He led the digital sales teams at the local broadcast and newspaper properties owned by Quincy Broadcasting, and also led the digital sales team at MyWeather, LLC. He is a regular speaker at digital marketing seminars focused on integrating digital with traditional media.

His earlier experience in brand management with packaged goods companies Birds Eye foods and Rayovac batteries put him on both sides of the advertising transaction table. He is a graduate of the University of Wisconsin-Madison with Bachelor’s and Master’s degrees in Marketing. He has been certified by the Internet Advertising Bureau in Advanced Digital Media Sales and the LMA’s Advanced Digital Sales course. Jack and his wife Tina are longtime residents of the Madison, Wis., area. Together they have four adult children. Jack enjoys fishing, hunting and all things in the outdoors.

Breakout Session - Leveraging Facebook for Local Revenue