Futures Schedule

Subject to change.

12 - 2 p.m. Registration
2 - 2:15 p.m. Welcome Remarks
Gordon Smith, president and CEO, National Association of Broadcasters
Sam Matheny, executive vice president and chief technology officer, National Association of Broadcasters
2:15 - 3 p.m. OVERTURE: The Future is Now - Technological Innovation in a Cognitive Media World
Steve Canepa, managing director, Global Telecommunications, Media and Entertainment Industry, IBM
3 - 3:45 p.m. The New Audience Measurement Paradigm
Bob Garfield, co-host, "On the Media"; founder, Media Future Summit
Zach Riddle, director, Research and Analytics, Influential
Alanna Gombert, global chief revenue officer, MetaX
David Poltrack, Chief Research Officer, CBS Corporation; President, CBS VISION
3:45 - 4:15 p.m. Coffee Break

Sponsored by:
4:15 - 5 p.m. Innovation Challenge Finalist Presentations
Introductions by John Clark, executive director, PILOT
For our 2017 PILOT Innovation Challenge, contestants were asked "What is an unconventional way broadcasters and other local media could serve communities?" Our top six finalists will present their ideas.
5 - 5:30 p.m. Reception and Innovation Challenge Voting Begins
While enjoying a cocktail reception, you will have the opportunity to discuss the contestants' ideas with them face-to-face. You will then be able to invest "PILOT Bucks" to cast your vote for your favorite ideas.

Reception sponsored by:
Bit Central
5:45 p.m. Winners of 2017 Innovation Challenge Announced
Your collective investments will help determine the winners, as we present $120,000 in prizes to help make the contestants' ideas reality.
7 p.m. Reception Ends

8 - 9 a.m. Breakfast

Sponsored by:
9 - 10:15 a.m. TV 5G - The Adventure Continues
Bishop Cheen
Robin Flynn, director of research, S&P Global Market Intelligence
Matthew Schutzman, partner, Gratia Capital, LLC
John White, partner, Moorgate Partners

TV Broadcasting’s ongoing evolution to a fifth generation has won new-found respect from perhaps the toughest audience – the financial community. This panel of top analysts and investors will share their visions on where TV’s seven decade journey is headed and how it may capitalize its future following prior challenging but successful incarnations – radio with pictures, centerpiece color box, multichannel must-have, high-definition multicast...and soon media’s newest digital, mobile, personal platform.
10:15 - 10:45 a.m. Coffee Break

Sponsored by:
10:45 a.m. - 12:15 p.m. Roundtables
Attendees will participate in two 40-minute small group discussions with curated experts on the topics below:

  • Blockchain for Broadcast
    Hosted by Danny Bowman, board advisor, Mobile Posse
  • Beacons and Location-based Marketing
    Hosted by Brian Handly, CEO, Reveal Mobile
  • Bias in the Media: Yesterday, Today and Tomorrow
    Hosted by Ellie Baer, co-founder and chief growth officer, Bridge the Media
  • Big Data: Uses and Analyses for Broadcasters
    Hosted by Jeffrey Pinard, vice president, Data Technology & Engineering, Advanced Advertising at NBCUniversal
  • Connected Cars
    Hosted by Michelle Avary, VP of Automotive Strategy and Products, Aeris
  • The Future of Consumer Electronics
    Hosted by Alicia Raisinghani, Product Management and Innovation Strategy Lead at Samsung
  • Imagery from the International Space Station: 4K and Beyond
    Hosted by NASA's Rodney Grubbs and Dylan Mathis, along with astronaut Mike Fincke
  • Over-the-Top Television, hosted by a surprise guest
  • Smart Cities/Infrastructure
    Hosted by Andrew Till, vice president, Technology, Partnerships & New Solutions, HARMAN Connected Services

Sponsored by:
12:15 - 12:45 p.m. Break
12:45 - 2 p.m. Lunch

Luncheon Keynote: Col. Mike Fincke, NASA Astronaut

Sponsored by:
2 p.m. Depart for Facebook Headquarters
2:30 p.m. Arrive at Facebook
3 p.m. Facebook Campus Tours
3:45 p.m. Facebook Welcome and Introduction
Nick Grudin, vice president, Media Partnerships; Jason White, manager, U.S. News Partnerships Team
4 - 4:15 p.m. Brandon Silverman, CEO/founder, CrowdTangle
4:15 - 5 p.m. Ash Jhaveri, vice president, Business Development, Oculus
5 - 6 p.m. Facebook Cocktail Reception and Oculus Demos
6:15 p.m. Travel to Dinner at the Tech Museum of Innovation
7 - 9 p.m. Dinner at the Tech Museum of Innovation

Sponsored by:
Patrick Communications

6:45 - 7:45 a.m. Buffet Breakfast (Ballroom B)
7:45 - 8:15 a.m. Load shuttle for Google
8:15 a.m. Depart for Google
9 a.m. Arrive at Google
9:10 - 9:15 a.m. Google Welcome
Raghunath, Strategic Partnerships, Google Global Partnerships
9:15 - 9:45 a.m. Google Translate
Julie Cattiau, product manager, Google Translate
9:45 - 10:10 a.m. The Future of the Assistant
Will Hennessy, product manager for News, Google Assistant
10:10 - 10:15 a.m. Break
10:15 - 10:40 a.m. Broadcaster Integration for Google Assistant
Pat Higbie, CEO and co-founder, XAPP Media
Ryan Higbie, vice president of Sales and Solution Services, XAPP Media
10:40 - 11:10 a.m. Machine Learning for Broadcast, Media and Entertainment
Dave Orr, product manager for Language Understanding, Google Assistant
11:10 - 11:30 a.m. NAB Closing Remarks
Sam Matheny, executive vice president and chief technology officer, NAB
John Clark, executive director, PILOT
12 p.m. Shuttles depart for Four Seasons Hotel, SFO and SJC



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