2016 Schedule

*Subject to Change

12 - 2 p.m. Registration
2 - 2:15 p.m. Welcome | Sam Matheny, NAB
2:15 - 3 p.m. Opening Keynote
Vehicles of the Future – What Can We Expect?

With all the recent news about autonomous vehicles, there are some issues that have not been addressed. First, what are the current laws regarding these vehicles? Second, who needs to be in control? And an important issue for broadcasters, what may be on the drawing boards for in-vehicle entertainment systems?

David Strickland, Self-Driving Coalition for Safer Streets
3 - 4 p.m. Traits of the Modern News Consumer

Pew Research Center’s director of journalism research, Amy Mitchell, will discuss the defining traits of modern news consumer in today’s more complex and digital news environment, drawing from the Center’s 2016 State of the News Media report (which includes the data on broadcast and digital news sectors), as well as its latest research on how the public gets news and information about the 2016 presidential election.

Amy Mitchell, Pew Research Center
4 - 4:15 p.m. Break
4:15 - 5:15 p.m. Innovations in Audience Modeling

This presentation looks at next generation technologies and methods to better model audiences for media, entertainment and advertising. Yves will also describe work that he is doing to apply true artificial intelligence to audience modeling.

Yves Bergquist, Entertainment Technology Center at USC
5:15 - 6:15 p.m. Cool Companies You Should Know

Discussing ideas for future opportunities is a big part of NAB Futures. This perennial session gives companies a few minutes to pitch their applications. Then, you get the chance to quiz them on the value to broadcasters.

Pierre Bouvard, Cumulus Media (Moderator)
FREQUENCY - Blair Harrison, CEO
MyMelo - Xan Alexander, CEO and Founder
Haystack - Daniel Barreto, Co-Founder and CEO
TVision - Dan Schiffman, Co-Founder and CEO
Telletopia - Gary Koerper, Co-Founder and CEO
6:15 - 9 p.m. Buffet Reception and Demos
ATSC 3.0 Demo
HTC Vive VR Demo
ETC-USC Augmented Reality Demo

8 - 8:45 a.m. Breakfast and Demo Time
8:45 - 9 a.m. Day 2 Welcome | Gordon Smith, NAB
9 - 10 a.m. The Money Trail and the Future For Media

This year’s finance discussion is being led by Bishop Cheen. Top of mind is the 3 to 5 year outlook for the industry as we move past the elections and fast forward through spectrum auctions, repacking and FM in cellphones.

Bishop Cheen, Wells Fargo (Moderator)
Robin Flynn, SNL Kagan
Jinhy Yoon, PIMCO
10 - 10:45 a.m. Wearables and the Future Consumer

This presentation will tap the vast resources at Deloitte to look at the developments and trends in wearables. The focus will be on 3 to 5 year trends on how consumers will connect with media content and the significant role wearables will play in the future.

Kevin Westcott, Deloitte
10:45 - 11 a.m. Break
11 a.m. - 12 p.m. The Internet of Things and What IOT Means for Broadcasters

As the world continues to become further dependent on the Internet and web applications, IOT is a mystery to many. Maciej Kranz from Cisco will explain the IOT and what it may mean for broadcasters and the global media industries.

Maciej Kranz, Cisco Systems
12 - 1:30 p.m. Lunch
1:30 - 2 p.m. The Future for Virtual Reality in Media

Media companies are using VR as a way to immerse consumers in their content. These are pioneering days for VR as content producers explore a variety of ways to capture and distribute VR content. Is VR here for the long-term, or simply a passing fad?

Mitch Gelman, The Newseum
2 - 3 p.m. New Strategies for OTT Sports and Entertainment Distribution

Many companies are innovating and taking advantage of new opportunities for content distribution. This panel will explore what some of the sports/entertainment leaders are doing to boost revenue and prepare for the future.

Sam Matheny, NAB (Moderator)
Randall Boe, Monumental Sports & Entertainment
Rajan Mehta, WWE

3 - 4:15 p.m. PILOT Innovation Challenge

The Challenge: How might local television and radio broadcasters engage their communities with next generation content on any device, whether big, small or moving?

Over 150 ideas were submitted to the inaugural PILOT Innovation Challenge. A panel of 51 judges representing broadcasters, accelerators, lawyers, academics and venture capitalists are narrowing the list to 10 semi-finalists. A small group of 5 judges representing NAB members will determine the top 3.

But NAB Futures attendees have the ultimate vote and will select 1st, 2nd and 3rd place from the finalists. At NAB Futures, everyone will be given “money” to invest with the finalists. You'll meet and be part of an interactive discussion with the finalists before “investing” your PILOT Innovation Challenge “money”. The finalist with the most dollars wins!

John Clark, PILOT (Moderator)
3:35 - 4 p.m. Break
4:15 - 5:15 p.m. Television Repacking Scenarios

A facilitated discussion among television broadcasters in attendance. This will be the opportunity for an in-depth discussion regarding upcoming repack challenges.

Jay Adrick, Consultant; Patrick McFadden, NAB (Facilitators)
5:15 - 6 p.m. Reserved Demo Time
7 p.m. Reception and Dinner

7:30 - 8:30 a.m. Breakfast
8:30 - 9:30 a.m. Closing Keynote

The Gigabit Home of the Future – Innovation guru Phil McKinney provides a visionary presentation of how the future may unfold when consumers have a multi-gigabit network to the home.

Phil McKinney, CableLabs
9:30 - 10 a.m. What We Have Learned | John Clark, PILOT
10 a.m. Adjourn

Patrick Communications Bitcentral Frankly Media Syncbak

WideOrbit Comscore HD Radio

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