David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION. Poltrack oversees all research operations at CBS encompassing audience measurement, market research, program testing, advertising research and monitoring of the national and international video marketplace. He designed and oversees CBS TELEVISION CITY at the MGM GRAND, Las Vegas, CBS's state of the art Research Center. CBS VISION is a research unit exploring and offering insight on emerging technologies, media consumption patterns and advertising value in the media marketplace.
Poltrack is a past chairman of the executive committee of the Marketing Science Institute. He is also a past chairman of the board for the Advertising Research Foundation and past chairman of the Media Rating Council where he was the recipient of the 50th Anniversary Foundational Award in 2012. He is also past president of the Market Research Council and, in 2009, was inducted into their Hall of Fame.
In 2015, he won the ARF's Erwin Ephron Demystification Award and the IRTS Hall of Mentorship Award. Poltrack was inducted into Broadcasting & Cable's Hall of Fame in 2014. He is a past winner of the Hugh Malcolm Beville, Jr. Award presented by the National Association of Broadcasters (NAB) and the Broadcast Education Association in recognition of individuals who have made significant contributions to the design, use and/or understanding of broadcast audience research.
As Adjunct Professor, he teaches at NYU Stern School of Business and the Steinhardt School of Education. He is also a Co-Director of the NYU Stern/CBS Media Analytics Initiative, a program designed to advance cross-media research by providing a wider understanding of the nature of the interactions between television and other media platforms and how they influence consumer exposure and behavior. The initiative combines the analytical skills of NYU faculty with data access from CBS.
In addition, Poltrack is author of Television Marketing: Network, Local, and Cable (McGraw-Hill) and has many articles published in professional journals.
He is a graduate of the University of Notre Dame (B.A., magna cum laude, History) and NYU (M.B.A., Marketing).