Steve has been the executive automotive consultant for TVB for over three years. He provides his unique perspective on current sales, market, brand and marketing updates to the industry on blogs posted on the TVB website. He has published an Auto Industry Playbook, which provides a comprehensive review of the industry and key selling techniques.
Steve and the Business Development team also provide one‐on‐one calls to member stations for their key auto accounts to help grow or gain new revenue.
Steve is a widely accomplished senior automobile marketing and media executive who has driven billions of dollars in revenue and market share growth while achieving industry leadership for new and established brands. He has been a valued member of the senior management teams of Toyota Motor North America and Toyota Motor Sales USA. Steve is proficient in creating process improvements while managing multi‐ million‐dollar budgets and is skilled at deploying complex multimedia advertising and corporate communication strategies using both new and traditional tools and techniques. He delivers results in key performance areas through deep industry knowledge, a quick mind, keen business acumen and professional agility.
Brand Building and Market Expansion ‐ Launched 16 new or major redesigned models including Prius, Highlander and Tundra, leading them to be core strategic models that generated more than $15 billion in new revenue and led the Toyota and Lexus brand into five new segments, growing revenue and market share to leadership levels as senior marketing executive at Toyota/Lexus.
Top Line Growth ‐ Delivered $10 million+ in new annual revenue, exceeding targets and added five brands to the advertising portfolio as category officer at AOL.
Industry Leadership ‐ Created a client advisory board consisting of 12 high-profile, influential decision makers to influence new product development and increase category awareness at AOL.
Business Development ‐ Delivered an innovative brand presence within each business platform and for the company overall with dozens of new business opportunities representing $5 million+ in new revenue as executive vice president and chief marketing officer of Advanstar.