SAVE THE DATE
September 24-25, 2020
Louisville, Kentucky

AGENDA



Wednesday, September 11
    2 - 5 p.m. Registration Open


Thursday, September 12
  8 a.m. - 6:30 p.m. Registration and Exhibits Open
  8 - 9 a.m. Traditional Pancake Breakfast
  9 - 9:15 a.m. Conference Welcome and Presentation of the Chuck Sherman Leadership Award
  9:15 - 9:45 a.m. Opening Keynote: Good to Great: You 2.0
  9:45 - 10:30 a.m. Leadership Impact Rx: Maximum Strength I3
  • Mark Levy, president and CEO, Revenue Development Resources
  • Compounding the precise prescription to achieve maximum leadership impact requires the right blend and balance. We are looking for impact that influences people, drives motivation, commitment and competence and attains peak production. The Rx ingredients will surprise you.
  10:45 a.m. – 12 p.m. Breakout Sessions*
  • NTR and Digital Rapid-fire Exchange
  • Local Direct: I Know Something You Don’t Know
  • Keeping Your Clients Happy During an Election Year
  • How to Compete with Full-Service Advertising Agencies
  12 - 1 p.m. Lunch
  1 - 2 p.m. Local TV and OTT: Time to Monetize is NOW
  • This session will feature updated research on OTT which shows the present and future for Local TV is promising. Examples of how small market television stations are utilizing OTT to generate new revenue will also be shared. Come ready to participate in a high-energy “if it’s too loud, you’re too old” presentation! Bill’s from Austin…he’ll be keeping it weird!
  • Bill Seitzler, vice president, media strategy, SmithGeiger
  2 - 2:30 p.m. Money Makers Competition, Round 1
  2:30 - 2:45 p.m. Refreshment Break in Exhibit Hall
  2:45 - 3:30 p.m. How to Make Your Digital Revenue Strategy Big Enough to Matter
  • We’ll lay out huge digital revenue opportunities that are driving hundreds of thousands of dollars in new revenue. Learn how you can take a one-off sales and turn them into annual campaigns bringing in recurring revenue month after month. You'll leave with tons of actionable ideas to sell promotions and email and build sponsorship packages big enough to matter for your station and your advertisers.
  • Liz Crider Huff, director of affiliate success, Second Street
  3:30 - 4 p.m. Money Makers Competition, Round 2
  4 - 5 p.m. Top Advertiser Categories and Strategies: Legal, Auto and Healthcare
  5 - 6:30 p.m. Welcome Reception in Exhibit Hall
  6:30 p.m. Free Night in Austin


Friday, September 13
  7:30 a.m. - 6 p.m. Registration and Exhibit Hall Open
  7:30 – 8:30 a.m. Buffet Breakfast
  8:30 – 8:45 a.m. Welcome Comments and Prize Announcements
  8:45 – 9:15 a.m. Money Makers Competition, Round 3
  9:30 – 10:45 a.m. Breakout Sessions*
  • NTR and Digital Rapid-fire Exchange
  • Local Direct: I Know Something You Don’t Know
  • Keeping Your Clients Happy During an Election Year
  • How to Compete with Full-Service Advertising Agencies
  11 – 11:30 a.m. Money Makers Competition, Round 4
  11:30 a.m. - 12:30 p.m. The 12 Week Year
  12:30 – 1 p.m. Grab Lunch
  1 – 3 p.m. 12 Week Year Workshop
  3 – 3:15 p.m. Refreshment Break
  3:15 – 4:45 p.m. 12 Week Year Workshop
  4:45 – 5 p.m. Final Announcements and Wrap
  5 – 6:30 p.m. Exhibit Hall Reception
  7:30 – 9:30 p.m. Closing Party at Speakeasy


Saturday, September 14
  8 – 10 a.m. Refreshments and Lounge

*Breakout topics to be finalized and subject to change.


SPONSORS