Compounding the precise prescription to achieve maximum leadership impact requires the right blend and balance. We are looking for impact that influences people, drives motivation, commitment and competence and attains peak production. The Rx ingredients will surprise you.
Keeping Your Clients Happy During an Election Year
How to Compete with Full-Service Advertising Agencies
12 - 1 p.m.
1 - 2 p.m.
Local TV and OTT: Time to Monetize is NOW
This session will feature updated research on OTT which shows the present and future for Local TV is promising. Examples of how small market television stations are utilizing OTT to generate new revenue will also be shared. Come ready to participate in a high-energy “if it’s too loud, you’re too old” presentation! Bill’s from Austin…he’ll be keeping it weird!
How to Make Your Digital Revenue Strategy Big Enough to Matter
We’ll lay out huge digital revenue opportunities that are driving hundreds of thousands of dollars in new revenue. Learn how you can take a one-off sales and turn them into annual campaigns bringing in recurring revenue month after month. You'll leave with tons of actionable ideas to sell promotions and email and build sponsorship packages big enough to matter for your station and your advertisers.