September 12-14, 2019
Austin, TX

Money Makers Competition

Are you ready for the spotlight? Showcase your big ideas by entering the Money Makers Competition and compete against other stations to win some cash and top recognition for your station!

At the heart of the Small Market Television Exchange (SMTE) is the annual Money Makers Competition.

Small market stations (DMAs 75+) submit their best sales promotion ideas in the months leading up to SMTE. Through several rounds of voting, the Small Market Television Advisory Committee selects up to 25 finalists who receive the honor of presenting their entries onsite throughout the conference. SMTE attendees vote live onsite to select the Best of Round from among these finalists. There will be FOUR final winners.

We're Giving Away Over $2,000!

2018 Money Makers Competition participants will have the chance to win more than $2,000 in cash prizes.

Just by submitting an idea you will also receive a compilation of ALL the entries at the end of the exchange! There is no downside!

What's New?

Check out the video to learn about the exciting changes to the competition, starting this year.

Competition Guidelines

How do I submit an idea?

Small market television broadcasters (DMAs 75+) enter written descriptions of promotional ideas, along with a 30-second spot of the creative, using the online competition entry form.

Do I have to submit a video with my initial written entry?

Yes. A 30-second spot is required to enter the competition, along with a written description of the promotional ideas. If selected as a finalist, you will be required to submit a two-minute video of your creative to participate in the competition at the exchange.

How many ideas can I submit?

Stations may contribute as many ideas as they wish.

What types of ideas should I submit?

Entries are accepted in a broad variety of categories, including:

  • News
  • Content
  • Digital
  • Advertising (primarily on-air campaigns)
  • Community or public service

Additional details are provided on the entry form.

As a general rule, if the idea generated sales revenue for your station, it is eligible for the competition. However, keep in mind that the judging committee is looking for new, fresh and innovative ideas!

Please do not submit the following:

  • Promotions that were entered by your station in previous Money Makers Competitions
  • Ideas your station discovered in previous Money Makers Competitions UNLESS they have been significantly modified
  • Syndicated promotions that are not localized or that do not reflect a new, different or original element
  • "Tried and true" promotions that everyone has seen before
  • Sales management ideas
  • Promotions that have not yet been sold/implemented

Note that members of the judging committee are required to abstain from voting on any entries submitted by their station.


Early Competition (eligible for additional prize) Friday, June 15
Final Entries Due Friday, August 3
Finalists Notified by NAB Friday, August 10
Finalist Videos Due Friday, August 24

What Can I Win?

Early Competition Winner
  • $250
  • Complimentary registration for the 2019 Small Market Television Exchange
  • Instantly named a finalist
Money Maker Finalists
  • Special recognition during and after SMTE
  • $50 cash
Best of Category
  • $250 each
Final Four
  • $250 each
  • Final Four Trophy
  • Complimentary registration for the 2019 Small Market Television Exchange

Every station that submits at least one entry in the Money Makers Competition will receive a compilation containing all of the ideas received (the compilation is ONLY available to stations that contribute ideas).

Conference attendees are also eligible to receive a not-for-sale compilation video of the 25 Money Makers Competition finalists presented at SMTE.

2018 Finalists

Top Four

Classroom Kindness Challenge

WSIL-TV (DMA 81, Harrisburg, Ill.)
Wheeler, Inc

Skilled to Work

KEZI-TV (DMA 119, Eugene, Ore.)
Heartland Media

Pepsi Image Campaign

WLOX-TV (DMA 157, Biloxi, Miss.)
Raycom Media

Buy North Dakota First

KFYR-TV (DMA 141, Bismarck, N.D.)

2018 Finalists





If you have questions about the 2018 Money Makers Competition, please contact Tiara Jackson at or (202) 429-3934.


© 2019 National Association of Broadcasters