Larry Gerbrandt

Larry Gerbrandt is general manager and SVP of Nielsen Analytics, a new division of The Nielsen Company, headquartered in Los Angeles. Larry is responsible for developing leading edge research, analyses and valuation services to companies in the media and entertainment space.

In addition to original research on emerging technologies, Nielsen Analytics conducts primary consumer-level research and synthesizes top level research from the many Nielsen Company divisions, including Nielsen Entertainment, Nielsen Media Research, Claritas, SRDS and Scarborough. His focus is on the convergence of content delivery and consumer media technology and the underlying economic models in the television, motion picture, cable, satellite, music, home video, video game and mobile entertainment.

Prior to joining Nielsen, Larry served in various analytical, editorial and management roles during his twenty year tenure at Kagan World Media, most recently as Chief Operating Officer and also led the media & entertainment practice at AlixPartners LLC.

Larry graduated from Regis University with a BA in business administration. He has authored numerous newsletters and special reports, and is a regular speaker at industry conferences including CTAM, NATPE, NCTA, BCFM, CES, NAB, MIP and MIPCOM. Larry has been quoted in publications as diverse as The Financial Times, Investors Business Daily, Advertising Age, Hollywood Reporter and The New York Times.