12:00 - 3:00PM
Audio Podcasting Essentials
N257, LVCC
Podcasting has arrived, and offers production professionals an exciting new venue for broadcasting to new media audiences. However, too often when planning for professional podcast productions delivery methods and formats are taken for granted. This session will discuss proven techniques and methodologies for audio content, which will differentiate professional podcasts from the multitude of amateur content that is currently flooding the new online broadcasting arena.

Audience: For podcasting professionals and the podcasting-curious, alike.

Instructor: David Lawrence, Supervising Editor, The David Lawrence Show

4:00 - 7:00PM
Video Podcasting Essentials
N257, LVCC
Podcasting has arrived, and offers production professionals an exciting new venue for broadcasting to new media audiences. However, too often when planning for professional podcast productions delivery methods and formats are taken for granted. This session will discuss proven techniques and methodologies for video content, which will differentiate professional podcasts from the multitude of amateur content that is currently flooding the new online broadcasting arena.

Audience: For podcasting professionals and the podcasting-curious, alike.

Instructor: Rich Harrington, President, RHED Pixel, Inc.

Instructors

Podcasting has become one of the most targeted and powerful tools available for businesses today. Learn the various types of corporate applications for podcasts including marketing, sales training, PR, branding, cover casts, and more. See how aligning your podcast with key media content partners can help both parties leverage their current assets and better serve their markets and increase business opportunities.

Audience: This is a non-technical discussion of the business use of podcasting. The class is designed for anyone needing to make a business case for audio or video podcasts.

Instructor

Experienced producers share tips and techniques of submitting your podcasts to popular networks and directories. See detailed examples of real RSS feeds optimized for iTunes and other RSS catchers. Learn how content and market potential will determine your hosting requirements, and how selecting the right search terms and keywords for your feeds can get your content located and delivered to your listeners and viewers.

Audience: Anyone involved in producing a podcast who is looking to properly prepare and submit their program for online distribution.

Instructor

Keynote

In just one year, Hayden Black single-handedly created, wrote and produced a show for the internet that is being feted by the press (LA Times, USA Today, Wall St. Journal), winning accolades (Vloggie: Best News Show, iTunes Best Podcasts ’06), and now hearing offers from studios. What did he do to get so far so quickly? Black takes us on a candid look at a whirlwind year, from creation to inception and beyond. He’ll show how "new media" is not just supplementing television but also reaching past it with unique ideas TV development execs would not traditionally program.

Presenter

Instructors

Before you can monetize your assets and make them a desirable media buy alternative, you need to understand their demographics. How many listeners/viewers/subscribers do you have? Who are they and why would they choose your content over another provider’s? This session discusses the new methods of measurement, helps you understand your audience, and the best way to describe them for potential advertisers. Learn from providers who have successfully converted their podcasts to some of the hottest media properties available today.

Audience: Podcasters and media professionals wanting to learn about available measurement metrics that help monetize online audio and video content.

Instructor

This class will describe the equipment and software needed to set up your own audio podcasting studio. You’ll learn how the pros do it and tips for selecting the proper location, microphone, applications, and other related hardware required to successfully record, produce, and publish a pro-quality audio podcast. There will also be discussion on equipment requirements for recording audio on location.

Audience: Designed for anyone who is considering setting up their own podcast studio.

Instructor

This session will discuss the workflow for processing, editing, and encoding a professional video podcast. Detailed tips on file formats, compression and filter settings will be shared along with “before and after” examples letting you see the immediate impact of using the right methodology. Although the focus of this session is video, audio considerations will also be discussed.

Audience: Designed for attendees familiar with audio/video editing applications, including Pro Tools and Final Cut Pro, who wish to apply their knowledge for podcasting.

Instructor

Preparing professional podcasts is only one element of a successful strategy on the road to monetizing your content. See examples of various ways to market your podcast and develop a business plan to keep your program in the minds of your audience as well as tips on how to reach media buyers. This session will also discuss the various ways you can insert ad-related content to your program without compromising your topic or focus.

Audience: Podcasters who wish to market and monetize their programs.

Instructor

This session will discuss the workflow for capturing, editing, and encoding a professional audio podcast. Detailed tips on file formats, compression and filter settings will be shared along with “before and after” examples letting you see the immediate impact of using the right methodology.

Audience: Designed for attendees familiar with audio editing applications, including Pro Tools, who wish to apply their knowledge for podcasting.

Instructor

The rules of the studio don’t apply the same in the field. In this session you will learn how to properly capture your audio content, outside of a control environment, for best results when encoding files for various output devices. Learn how the experts retain overall quality, by discussing the latest methods and technologies.

Audience: Technical post-production personnel looking to improve the quality of their audio files.

Instructors

The rules of the studio don’t apply the same in the field. In this session you will learn how to properly capture your video content, outside of a control environment, for best results when encoding files for various output devices. Learn how the experts retain overall quality, by discussing the latest methods and technologies.

Audience: Technical post-production personnel looking to improve the quality of their video files.

Instructor

Act now! Party is limited to the first 250 to register!

Come relax after the Saturday sessions and enjoy great food, open bar and games at the sports bar voted #1 in Las Vegas for 2006! This private function is a great opportunity to meet and network with industry professionals and peers including the Post|Production World Conference speakers!

Includes: 4-course meal, 1-hour open bar, ESPN Zone game card and industry raffles. Buses will be available to transport you from the convention center to ESPN Zone.

Sign up for the party when you register and leave the rest to us!
Or add to your existing registration either online or by calling 1.888.740.4622 or +1.301.682.7962.

Open to all registered attendees with the purchase of party ticket - only $80!

NAB Content Creators Party attendees will receive a complimentary bag	Party Media Sponsor

Once you are confident that your files are ready for online distribution, there are a myriad of available methods and considerations before you deliver and market them to your audience. Learn how to select the right hosting and delivery methods for your content, whether it is live streaming, RSS, P2P, or via download. Experienced producers share tips and techniques of submitting your podcasts to popular networks and directories, including iTunes. Learn how content and market potential will determine your hosting requirements, and how selecting the right search terms and keywords for your feeds can get your content located and delivered to your listeners and viewers.

Audience: Anyone involved in producing a podcast who is looking to learn how to market and distribute their content effectively.

Instructor

This session will help you fine-tune your message for audio podcasting. You’ll learn time-tested tips on how to best engage and retain your audience. We’ll also discuss the importance of following listener trends and feedback, and how to appropriately act in response.

Audience: This class is designed for anyone planning or currently producing a spoken word / narrative podcast.

Instructor

Keynote

Podcasting is the first mass distribution technology that bypasses the traditional gatekeepers at networks and cable channels. This creates greater opportunities for producers and gives audiences expanded choice. The trends are clear, democratized production technologies and podcast-driven digital distribution will create new program styles, financial models and ways of growing an audience. Visual entertainment delivery channels are evolving from a time of limited possibilities to an era of abundant opportunities. As Barry Diller said, "[The Internet] means that the distribution leverage – the chokepoint – is going to evaporate." Those who understand the trends early, and learn how to manage the transition, will be the first to benefit. Our industry has already expanded as a result of democratized production, now it’s time for us to benefit from the easier and more affordable distribution that podcasting provides.

Presenter

Easy to access online content still requires you to adhere to current license and copyright laws. This session will provide a comprehensive overview of the new rules for digital rights management and regulations, whether or not you have existing ASCAP/BMI authorized properties. Whether your creative content is music or talk, this session will help you ensure that you publish within current guidelines and avoid potential legal issues.

Audience: Podcast producers who want to understand the current regulations and laws on digital content distribution.

Preparing professional podcasts is only one element of a successful strategy, on the road to monetizing your content. Creating compelling content, that makes your audio and video stand out among the pack, requires innovative marketing techniques. Traditional methods are challenged by new audience behaviors, and special considerations often employ alternative approaches. Learn how to align yourself with current content producers, and discuss available avenues that get the word out, and help you keep them once you have found them.

Audience: Podcast and marketing/sales managers who need to understand different proven methods of marketing and monetizing their online audio and video content.

Instructor

Audio podcasts are very popular and portable, but they can be so much more. Learn how to enhance podcasts with embedded images and chapter markers. Plus drive your audience to your blog or website with embedded links. Learn how to make the podcast experience so much more with this informative session.

Audience: Anyone wanting to complement their audio podcasts with extras that keep the listener listening.

Instructor

A successful podcast connects with the audience and brings them back to watch again. One way to raise the quality of our podcast is through a strong graphical identity. This workshop focuses on techniques using desktop graphics tools as well as some essential design ideas. Learn what works (and what doesn’t) on the smaller screen.

Audience: Anyone wanting to add a professional look to their podcast.

Instructor

Your audience may be talking about you behind your back, and that’s a good thing! Learn how to build buzz for your show and turn your audience into raving fans. Additionally you can harness the power of blogs, forums, and other social media tools to help your audience connect and grow.

Audience: Anyone interested in creating more interest in their podcasts.

Instructor

Whether you run a production company with clients or a department with internal customers, chances are they are asking you about podcasting. Just what do you need to know in order to service them? How do you price services? What are the pitfalls and traps? Bringing podcasting to your customers is not as simple as adding a line item to the rate card. This informative session will help you discover podcasting as a service.

Audience: Anyone anxious to understand the ins and outs of offering podcasting services to their clients.

Instructor

Becoming a successful podcaster requires you to consistently deliver high-quality shows. Your audience will want the image or audio quality to be tops, and expect you to get new files posted quickly. By harnessing several automation techniques, you can greatly reduce your time to market. This informative session will help you save time and money.

Audience: Anyone wanting to be more efficient with the production of their podcasts.

Instructor

Your broadcast servers could be full of valuable content for your audience and provide additional potential revenue streams, if you only knew how to effectively access, convert, and encode it to files suitable for podcasting. This session will teach you how to repurpose your existing MP2 or video/audio archive files, and prepare them for online delivery.

Audience: Content producers and production personnel who are looking to repurpose existing broadcast audio and video files.

Instructor

NAB President David Rehr’s State of the Industry Address
The opening ceremony will feature NAB President and CEO Dr. David Rehr, who will deliver his second annual State of the Industry Address focusing on import of what radio and television broadcasters have to say, and on how the broadcast business is headed for rebirth in a new digital age.

Senator Mary Landrieu, Senior Senator from the State of Louisiana
A tireless advocate in the wake of Hurricanes Katrina and Rita, Senator Landrieu will discuss the continued efforts and vital role of broadcasters in the recovery efforts and ways in which Congress can be supportive of the industry.

Distinguished Service Award Winner, David L. Wolper
"Roots" cast members LeVar Burton, Louis Gossett, Jr. and Leslie Uggams join in honoring David L. Wolper with the NAB Distinguished Service Award. During his 50-year career, Wolper has made more than 700 films and won more than 150 awards, including two Oscars, 50 Emmys, 7 Golden Globes and 5 Peabodys.

Dubbed “the single most spectacular educational experience in race relations in America,” his 1977 television epic, Roots, changed the country and captivated audiences of all races and creeds. His successful miniseries approach has had a profound impact on the evolution of television.

The Distinguished Service Award recognizes broadcasters who have made significant and lasting contributions to the broadcasting industry.

Special Musical Guest
Katharine McPhee , American Idol , Season Five Finalist


The NAB2007 Opening Keynote Event is open to all registrants!

Honoree

Keynote

Moderator

Panelists

Speaker

CNET’s Brian Cooley along with a panel of content providers, distributors and consumer electronics gurus, will discuss what consumers want from portable media devices and the realities of the marketplace. Today, people want to take their personal media with them. The devices are truly getting better, but at what cost? Where are the opportunities for content providers, carriers and manufacturers? What can we expect to see in the immediate future?

SUPER SESSIONS open to all conference registrants.
Add all nine Super Sessions to your exhibits-only registration for as little as $100!

Executive Panelists

Keynote

Moderator