Sponsored by Sony Digital Cinema Systems

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With the advent of high resolution electronic cinema projection, it has become much easier to deliver Stereoscopic -- 3D -- visual materials to large public venues. Will this only mean a resurgence of the novelty cinema of the 50’s? Or is this, instead, the leading edge of a movement whereby every film in the latter part of this century will be jumping out of its window? This session will explore these and other topics on new developments in 3D Digital Cinema.

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The past year has seen unprecedented progress in creating engineering standards for all aspects of Digital Cinema. These include substantial efforts in the areas of Mastering, Distribution, Exhibition and Stereoscopy. Engineering committee chairperson Wendy Aylsworth will summarize over 8,000 person/hours of engineering work into a concise 30 minute briefing.

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While distribution and security standards have been in development for many years, the standards work that will benefit cinema operations are in a very early stage. Moving shows quickly from auditorium to auditorium in response to audience demand, support for alternative content in HD color space, combined with the integration of back-office systems with scheduling and show playlist management, is necessary to take digital cinema beyond the early adopter stage and into the mainstream marketplace. In this session, we will hear from the experts who are working to bring digital into the commercial world of cinema.

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More (and Less) Than Meets the Eye
D-Cinema stakeholders are concerned about the quality of delivery both today and going forward. The quality of d-cinema is dependent upon many factors of physics and biophysics.The father of the Digital End to End (DETE) architecture for Warner Bros.’ factory of the future will discuss some quality factors that must be considered. Consumers’ experience in the theater today, as well as retrieval of information for consumption on yet-to-be invented future devices, is the impetus for creating pipelines that account for more information than is simply seen or heard in the new generation theaters.

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Digital processes can now replace traditional methods in virtually every step of the production and post workflow. Dozens of feature films have been finished using digital intermediate processes, resulting in a rich set of “lessons learned”. This session will explore the DI process for both film and digital acquisition, requirements for effects and image processing, and the implications of 2K versus 4K mastering.

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WorldScreen is an EU funded project with the objective "Layered scheme data compression for digital cinema and cross media conversion". Important results of the project are the standardization of JPEG2000 D-Cinema profiles, MXF standardization, development of JPEG2000 real-time encoder, JPEG2000 real-time decoder, software tools for satellite transmission, transcoding and cross media conversion, DCP validation and quality assessment. This session will provide the final project report on these important activities.

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Act now! Party is limited to the first 250 to register!

Come relax after the Saturday sessions and enjoy great food, open bar and games at the sports bar voted #1 in Las Vegas for 2006! This private function is a great opportunity to meet and network with industry professionals and peers including the Post|Production World Conference speakers!

Includes: 4-course meal, 1-hour open bar, ESPN Zone game card and industry raffles. Buses will be available to transport you from the convention center to ESPN Zone.

Sign up for the party when you register and leave the rest to us!
Or add to your existing registration either online or by calling 1.888.740.4622 or +1.301.682.7962.

Open to all registered attendees with the purchase of party ticket - only $80!

NAB Content Creators Party attendees will receive a complimentary bag	Party Media Sponsor

Charles L. Dages, Executive Vice President, Emerging Technologies, Warner Bros., will introduce David Wertheimer, Entertainment Technology Center at USC

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Get a detailed look into the digital pipeline behind the motion picture hit 300 and its companion game 300: March for Glory. Learn how the filmmakers used pre-visualization technologies, digital set planning, computer modeling and pre-production color planning to create the movie’s one-of-a-kind-look and to achieve an epic feel on a limited budget. Get a glimpse into how the feature and game crew leveraged the visual effects assets to achieve a day-and-date release. A window into a film that used digital technologies to break box-office records.

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MPAA and technology leaders address how to successfully secure the exhibition environment.

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Solutions to everyday problems arising from digital changeover, from the Inter-Society Digital Cinema Forum (ISDCF) an gathering of content creators, exhibitors and hardware manufacturers.

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The exhibition community examines the succeses and speed bumps in the digital cinema rollout process.

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Recent efforts from Digital Cinema Initiatives, the studio consortium that made it all happen.

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Learn how Walt Disney Studios and Digital Domain created the stereoscopic version of MEET THE ROBINSONS. Get a detailed picture of the creative and technical challenges faced by the filmmakers, of the 3D pipeline and of the design and execution of the stereo cinematography, particularly the critical “right eye” imagery. Learn how Disney maintained a unified vision across the mono and stereo films. A window into 3D animation filmmaking, an unequivocal audience favorite.

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Research and recommendations from the American Society of Cinematographer’s Technology Committee about how to improve the digital pipeline.

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An in-depth presentation of the film "Balls of Fury" on the cutting edge of image capture with the Genesis camera, digital content creation and postproduction, featuring the production team and the camera company.

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Come and join ‘Germany - Land of Ideas’, your host of this year’s Digital Cinema Summit Reception. Enjoy an evening of networking and catching up with friends and peers over refreshing beverages, wine and delicious hors d’oeuvres before being shuttled over to the world-famous Brenden Theatres and IMAX located at Las Vegas’ premiere location, THE PALMS Resort and Casino. From the creators of MP3 and some of Germany’s leading companies in Audio and Digital Cinema, be the first to learn about the latest ground-breaking technological advancements, followed by the international premiere of the 5K Multi-projection System in one of Brenden’s newly designed and high-tech theatres. But don’t leave yet! Following the show, allow us to treat you to a nightcap at the one and only Moon Club, located in walking distance from the theatre. This will surely be a night to be remembered, and we look forward to sharing this special evening with you in our ‘Land of Ideas.’

Click here for more information and to RSVP!

NAB President David Rehr’s State of the Industry Address
The opening ceremony will feature NAB President and CEO Dr. David Rehr, who will deliver his second annual State of the Industry Address focusing on import of what radio and television broadcasters have to say, and on how the broadcast business is headed for rebirth in a new digital age.

Senator Mary Landrieu, Senior Senator from the State of Louisiana
A tireless advocate in the wake of Hurricanes Katrina and Rita, Senator Landrieu will discuss the continued efforts and vital role of broadcasters in the recovery efforts and ways in which Congress can be supportive of the industry.

Distinguished Service Award Winner, David L. Wolper
"Roots" cast members LeVar Burton, Louis Gossett, Jr. and Leslie Uggams join in honoring David L. Wolper with the NAB Distinguished Service Award. During his 50-year career, Wolper has made more than 700 films and won more than 150 awards, including two Oscars, 50 Emmys, 7 Golden Globes and 5 Peabodys.

Dubbed “the single most spectacular educational experience in race relations in America,” his 1977 television epic, Roots, changed the country and captivated audiences of all races and creeds. His successful miniseries approach has had a profound impact on the evolution of television.

The Distinguished Service Award recognizes broadcasters who have made significant and lasting contributions to the broadcasting industry.

Special Musical Guest
Katharine McPhee , American Idol , Season Five Finalist


The NAB2007 Opening Keynote Event is open to all registrants!

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