MXF for Television Reception

The Advanced Media Workflow Association is proud to announce its involvement with the MXF Mastering Format Project. At NAB 2007, the AMWA (formerly the Advanced Authoring Format Association) is sponsoring the first public demonstration of the MXF Mastering Format Project. The aim of this project is to bring a fresh approach to MXF and to provide proposed, real-world solutions for key workflows, focusing on creating a single MXF master file from which multiple versions of a program may be created. This rationalization project currently includes two key strands: MXF Mastering Format and the MXF Processor API. The work – which started two years ago – will be demonstrated at the show and will be open to comment and scrutiny. The AAF Association and Turner welcome comment on this technical proposal.

Manufacturers taking a leading role in this MXF rationalization work are: Marquis Broadcast; Metaglue; Omneon; Open Cube Technologies; Pro-Bel; Quantum; Snell & Wilcox; Softel; TMD.

The mission of the AMWA is to promote the development and adoption of open, accessible standards and specifications relating to file-based workflows (including AAF, MXF and other formats), Service Oriented Architectures, and Application Specifications; to promote such Specifications worldwide, and to create high customer awareness of, demand for, and confidence in products designed in compliance with these specifications. We will focus on content creation, production, post-production, rich media authoring, archiving and distribution. We will maintain relations with, and work with standards developed by, other standard setting organizations and industry consortia to ensure coherence among the Specifications maintained by the Corporation and standards maintained by such other organizations.

Key Activities at NAB:
*Demonstration Venue: Summit Room, Renaissance Hotel
*Press Roundtable: Monday 16th April, 5pm, N242, LVCC
*Broadcast Engineering MXF Conference: afternoon, Tuesday 17th April
*Cocktail Reception: Tuesday 17th April, 5-7pm, Las Vegas Convention Center S225