Podcasting Metrics

Before you can monetize your assets and make them a desirable media buy alternative, you need to understand their demographics. How many listeners/viewers/subscribers do you have? Who are they and why would they choose your content over another provider’s? This session discusses the new methods of measurement, helps you understand your audience, and the best way to describe them for potential advertisers. Learn from providers who have successfully converted their podcasts to some of the hottest media properties available today.

Audience: Podcasters and media professionals wanting to learn about available measurement metrics that help monetize online audio and video content.

Instructor