Small Market Money Makers Competition

All fields are required.

A video is not needed at this time. Only a written entry is required. Those moving on to Topper status will be contacted regarding video requirements.

After submitting your idea, please wait for the confirmation screen. If you do not see the confirmation screen, your entry is missing required information. If you need assistance to complete your entry, call (202) 429-5368 or email Anne Frenette.

IMPORTANT: Small Market planning committee members are eligible to submit competition entries. However, they are required to abstain from voting on their entry or any submitted by their station.

Station Information

Station/Call Letters: Group:
City: State:
DMA Number:

Promotion Type (select the category that bests describes the campaign):
News, content, community or public service
Advertising (primarily on-air campaign)
Web, social, mobile
Other   If "Other", fill in here.  

Promotion Title:  

Tell us the primary goal(s) of your campaign/promotion. (25 word minimum):
 Total number of words:

Did you discover this idea at a previous Exchange?
Yes (If "yes," explain in the "Overview" section below how the promotion has been modified so it is unique for your station.)
No

Give us a brief overview of the campaign/promotion.   (25 word minimum):
 Total number of words:

What station departments were involved?
Sales & Marketing    News   Creative Services   
Community Affairs / Public Relations Research Programming
Other    If "Other", fill in here.  

What was the Business Category?
Automotive
Communications/Telecom/Technology
Educational Institution
Financial/Legal Services/Insurance
Grocery
Healthcare
Pharmaceutical
Restaurant
Retail
Travel/Leisure Activity
Other
If "Other", fill in here.  

How much production time was needed for the campaign?

How long was the campaign?

How was the campaign executed? Give us the details. (100 word minimum):
 Total number of words:

Results/Outcome. How did you do?:

Partners:
Advertisers:

On a scale of 1 to 10, with 10 being the highest, what was the station's return on investment?

On a scale of 1 to 10, with 1 being very simple and 10 being very complex, what was the relative complexity of the campaign?

Did you generate repeat business?
Yes
No


Contact Information:
For questions concerning this entry.

Name:
Phone:
Email:
Name of person attending Exchange:

By submitting this form you agree that NAB has permission to share your idea at the 2013 Small Market Television Exchange.

After submitting your idea, please wait for the confirmation screen.

Questions or problems with the form? Call (202) 429-5368 or email Anne Frenette

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