Available on-demand NOW Taken from the 2016 Radio Show, discover some of the best practices for revenue enhancement and cost containment in major, medium and small market radio. Hear directly from three forward-thinking broadcast managers from around the country. What do they invest in? Where have they stopped spending? How do they ensure continued success? All this and more make up a three-pack of informative presentations.
Available on-demand NOW Video content has rapidly become a necessity for any/all successful online and social marketing campaigns, including those in radio. Discover how radio stations large and small are creating and using video to expand their brands, create new revenue streams and connect in new ways with their communities. Bonus: learn multiple shortcuts and time savers for editing your video content too!
Jennifer Williams, Director of Interactive Marketing, Greater Media
Zach Kerker, Director of Digital Sports Development, Neuhoff Media
Michael Khatcheressian, Director, Media Production, NAB
Available on-demand NOW
Taken from a keynote at the 2016 NAB Show's Digital Strategies Exchange for Radio, learn how connected cars are rapidly changing consumer thinking, the marketplace, and automaker planning as well as how radio can best position itself to succeed in this new environment.
Presenter: John Ellis, Founder, Managing Director, Ellis & Associates
See how radio stations across the nation are using social media to meet their broadcast and digital goals. This fast-paced session will focus on real examples of radio stations that are putting today’s best practices to work in their social media strategy. Get the tools, tips and ideas you need to make sure your strategy and security are top notch. Broadcaster turned social media expert, Kim Wilson will walk you through everything you need to know.
Available on-demand NOW Easy accessibility, compelling content and energetic new voices have made podcasts and on-demand audio increasingly appealing to consumers. Hear a brief history of the medium, learn essential facts and discover how radio is uniquely set-up to capitalize in this bourgeoning content space.
Available on-demand NOW Political ad spending is breaking records with each new election cycle. Staying up-to-date about your obligations and potential pitfalls is more important than ever. Thankfully, we’ve got the grandmaster of political ad rules here to help. In this webcast, we pick the brain of expert Robert “Bobby” Baker, assistant division chief of the Policy Bureau at the Federal Communications Commission. We’ll discuss everything you need to look out for in the upcoming year, including LUC windows, sponsor ID, public file obligations and more. 2016 promises to be bigger than ever. Don’t be left out!
Available on-demand NOW Here's a chance to see quick bites of some of the great sessions from the 2015 Radio Show produced by NAB and RAB. Learn how to build reciprocity with millennial employees, pinpoint behaviors of likely Radio survey respondents and understand how today’s Radio employees want to be managed.
Speakers: Katie Gambill, president and general manager, 5 Star Radio Group Tim Clarke, senior director, Digital Audience - Radio, Cox Media Group Kim Guthrie, executive vice president, National Ad Platforms; president, Cox Reps, Cox Media Group Andrew Harby, local sales manager, Neuhoff Media Mike Hulvey, executive vice president and chief operating officer, Neuhoff Communications
Presenters: Leigh Jacobs, vice president, Research Analysis, NuVooDoo Media Laurie Kahn, president and founder, Media Staffing Network
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