Schedule

• Money Making Plays and Downs
  You name it, we talk about it! From grants and government money to your digital second channels, this open exchange of NTR ideas will keep you from being clipped and out in front of your division.
  
  
• Double Coverage: Digital/Internet Sales Management Exchange
  Did you know that within the small market conference of television stations, approximately 200 broadcasters have Internet/new media in their job descriptions? Meet these staffers and compare notes on operational and sales management issues.

Specialty Team
Advertising: An Insider’s Perspective – Casual Dining
Fumble: "A number of regional brands are finding a surprising way to drive efficiency – a national cable buy. Domino’s, Dairy Queen and Sonic have all increased reach and improved sales by swapping local television spending for national cable." Advertising Age, June 28, 2010

Blocking: If you can think like a restaurant executive by understanding the ins and outs of this important advertising category, you’ll be a smarter, savvier player. Participate in this session, and you’ll take back the ball!

Suiting Up: Steven Chucri, Arizona Restaurant Association
Craig Culver, Culver Franchising Systems
John Heaphy, Happy Daz Restaurants, Inc.
Matt Mcmahon, Ouback Steakhouse, Inc.

Executive Coach Training
Self-Assessment and Development
"To Help Others, Start With Yourself"
You are successful. But . . . is there one thing that may be holding you back from being more on top of your game? The long-term goal of this session is to foster positive performance. You may or may not experience an “AHH HAA” moment with the self-analysis assessments, but everyone will leave with a coaching plan that is guaranteed to help improve one’s own personal performance. Put your plan into action and then share the self-analysis strategy with your staff. This session is the first step to a better you, a more productive team and a stronger bottom line.

Coach
Peter McCampbell, Chief Talent Officer, Human Capital Metrics LLC

Executive Coach Training
Team Assessment and Development
Sales Readiness and Performance
There is overwhelming data that shows that sales staff who receive three hours or more of coaching a month, on average, achieve 107 percent of quota, compared with the 82 percent for those who don’t. This session will give you strategies for creating a coaching environment that will move your sales team into their “stretch” zone and the ability to reach their sales targets.

Coach
John Reid, Senior Consultant, RICHARDSON

Specialty Team
Advertising: An Insider's Perspective - Financial
Eligible Receiver: Although banks and financial service organizations are fiercely competitive, this past year has made many organizations a little hesitant to make the forward pass and have limited their traditional marketing practices and campaigns.

Quarterback: The information shared during this session will help you go for the long ball, providing you with an inside look of the playing field which will allow you to strengthen your client’s position in the community.

Suiting Up: Leslie Harless, First Federal Bank of Louisiana
Mike Liner, City Bank Texas
Jana Rieker, Bankers Trust.

Executive Coach Training
The Decision Making Process
Humans are gambling animals by nature. Every time we have an action – deciding which job applicant to hire or whether to monetize a news story – we are betting our time, reputation, effort and money in the hope of achieving some future result. You’ll explore with the co-author of Make Your Own Luck: 12 Practical Steps to Taking Smarter Risk, the strategy of “Predictive Intelligence.” Some people base their business bets on dumb luck, but not the great ones like Bill Gates and Warren Buffet.

Coach
Eileen Shapiro, President, The Hillcrest Group, Inc.

The Captain's Message
Side-by-Side with Your AE: Ten Steps for Local Success
One of the great sales training captains will share his insights on how you can execute some easy, direct steps to strengthen your sales team's marketing skills and interpersonal relationships with their clients. Selling in a "recovery" environment requires a new attitude and a new approach to Main Street. Change your Call to Play and see more action!

Captain
Tom Ray, Executive Vice President, Jim Doyle and Associates