NAB Webcasts for Public Broadcasters are live, interactive webcast sessions designed specifically for non-commercial broadcast development professionals. This is a new and exclusive NAB member benefit. The webcasts are available only to NAB member public station broadcasters.
Introductory Session - Underwriting and Sponsor Sales Strategy
Wednesday, August 15, 2012
4-5 p.m. Eastern Time
This session will feature an interactive panel of leaders in public broadcast sponsorship and underwriting who will discuss best practices, opportunities and fresh ideas for increasing your station's underwriting and sponsorship sales.
Presenters
Marlene Schneider, director, Workshop, Market Enginuity (moderator)
Adam Gronski, vice president of Corporate Marketing and Business Development, WETA Washington, D.C.
Dave Shimada, Local Marketing director and team lead, KQED San Fransicso, Calif.
Suzanne Zellner, vice president, Corporate Sponsorship, WGBH Boston, Mass.
Discussion topics will include:
Webcasts are 60 minutes and are presented live 4-5 p.m. Eastern Time. Webcast participants have the opportunity to email their questions for presenters to address during the live presentation. An archive of each webcast will be available within 24 hours following the live presentation and can be accessed for a full year.
Additional sessions will be announced soon including:
