NAB Webcasts for Public Broadcasters are live, interactive webcast sessions designed specifically for non-commercial broadcast development professionals. There is no additional charge for this exclusive NAB member benefit.
Connecting Community Engagement to Development
Archived Webcast
Public broadcasting stations are uniquely positioned to understand the needs of their local audiences and to craft impactful community programs. From reading and financial literacy programs to community health initiatives, from arts and education programs to emergency response resources, public broadcasters engage and educate citizens while building sustainable community relationships and stimulating civic participation. How do you convert the support you provide to your local community into community and business support for your station? This webcast will share best practices from stations with proven success in this area. These experts will share examples, ideas and success stories you can implement in your local markets.
Presenters
Charles Meyer, Executive Director, National Center for Media Engagement (moderator)
Jack Galmiche, President and CEO, Nine Network of Public Media St. Louis, Mo.
Bill Stotesbery, President and CEO, KLRU Austin, Texas
Lucy Swift, Vice President, Minnesota Productions and Partnerships, Twin Cities Public Television St. Paul, Minn.
Underwriting and Sponsor Sales Strategy
ARCHIVED WEBCAST
This session features an interactive panel of leaders in public broadcast sponsorship and underwriting who discuss best practices, opportunities and fresh ideas for increasing your station's underwriting and sponsorship sales.
Presenters
Marlene Schneider, director, Workshop, Market Enginuity (moderator)
Adam Gronski, vice president of Corporate Marketing and Business Development, WETA Washington, D.C.
Dave Shimada, Local Marketing director and team lead, KQED San Fransicso, Calif.
Suzanne Zellner, vice president, Corporate Sponsorship, WGBH Boston, Mass.
Discussion topics include:
Webcasts are 60 minutes and are presented live 4-5 p.m. Eastern Time. Webcast participants have the opportunity to email their questions for presenters to address during the live presentation. An archive of each webcast will be available within 24 hours following the live presentation and can be accessed for a full year.
Questions: Call (202) 429-5425 or email TV Events.
