This is the only national meeting exclusively for small market group executives and station television broadcasters in DMAs 75+. The Exchange focuses on innovative ways to attract emerging and non-traditional advertisers, suggestions to enhance the station's position in the local marketplace and tips to help turn good ideas into revenue-generating plans.
The mantra of Small Market Television Exchange (SMTE) has always been "win." It is expressed throughout the program in its leadership and sales training strategies and money making ideas.
SMTE is developed and produced by the NAB Small Market Television Advisory Committee. SMTE Co-Chairman Madelyn Bonnot Griffin, managing partner, National Communications, in Lake Charles, La., gives a snapshot of what to expect at the Exchange.
The value of this meeting continues after broadcasters return to their stations. Attendees receive a special code that will allow them to access video of the speaker presentations.
Throughout the program, the following 25 first-place winners or Toppers presented their best sales promotions to the group.
Attendees selected "Baby Faces" submitted by WLBT as the 2012 best-of-the-best winner from the 25 first place finalists. The grand prize was a four-night cruise in the Bahamas.
All participants rated the 2012 Exchange "very valuable" or "valuable."
The best endorsements of the Exchange come from your broadcast colleagues. Here's what they had to say:
Your colleagues say SMTE is the best buy in the industry. Budget $2,000 (air, registration, hotel and ground transportation). Your ROI on this travel investment is significant. Consider trading unused inventory for a travel debit card.
Look for more program details in the mail. If you have any questions, call the NAB Television Department at (202) 429-5366.