The mantra of the Small Market Television Exchange has always been "win," and it is expressed throughout the program in its leadership and sales training strategies and money making ideas. The 2012 annual meeting introduced creative concepts and strategies focused on winning and set record attendance with 600 participants sharing their revenue ideas.
Here's a snapshot of the 2012 program:
The value of this meeting continues after broadcasters return to their stations. Attendees receive a special code that will allow them to access video of the speaker presentations.
Throughout the program, the following 25 first-place winners – or Toppers – presented their best sales promotions to the group.
| KAIT-TV KCBD-TV KCCI-TV KGBT KION/KCBA KLKN KLTV KTUU-TV | KYTV WAAY-TV WAGM-TV WALB-TV WFIE-TV WFXG WIS WISC-TV |
WKBT WLBT-TV WLIO WSBT-TV WSFA WSTM-TV/WTVH/WSTQM WTVM |
Attendees selected "Baby Faces" submitted by WLBT as the 2012 best-of-the-best winner from the 25 first place finalists. The grand prize was a four-night cruise in the Bahamas.
All participants rated the 2012 Exchange "very valuable" or "valuable."
The best endorsements of the Exchange come from your broadcast colleagues. Here's what they had to say:
2013 Small Market Television Exchange in Phoenix
Budget $2,000 (air, registration, hotel, ground transportation) for next year's Exchange. Your ROI on this travel investment is significant. Consider trading unused inventory for a travel debit card.
For more details or answers to your questions, call the NAB Television Department at (202) 429-5366.
