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FOR IMMEDIATE RELEASE
April 14, 2017
CONTACT
Ann Marie Cumming
202-429-5307
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NAB Show to Feature Alexa Bootcamp

WASHINGTON, D.C.-- The 2017 NAB Show will feature a new program open to all attendees that explores Alexa voice service technology that powers the popular Amazon Echo device. The “Alexa Skill Building Bootcamp” will be held Saturday, April 22 from 12:30-5:00 p.m. at the Las Vegas Convention Center.

“Through Alexa’s voice-user interface, consumers are engaging with content in entirely new ways. Audiences can instantly play music, control smart home devices, receive news, weather and other information on a wide range of Alexa-enabled devices,” said NAB Chief Technology Officer Sam Matheny. “Attendees will receive the background and know-how necessary to build experiences that allow their audiences to engage with their content through this emerging platform.”

Designed for software developers and non-developers alike, the “Alexa Skill Building Bootcamp” will provide participants with an in-depth overview of voice-user technology. The program also offers as a take-away the Alexa Skills Kit (ASK.) ASK is a collection of the tools, code samples and application programming interface that enables the technology. Attendees will also gain useful experience in Amazon Web Services and related background applications and systems.

The program is free for NAB Show registrants.

News media registration is available here.

About NAB Show
NAB Show, held April 22-27, 2017 in Las Vegas, is the world's largest convention encompassing The M.E.T. Effect, the convergence of media, entertainment and technology. With 103,000 attendees from 166 countries and 1,700+ exhibitors, NAB Show is the ultimate marketplace for solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is where global visionaries convene to bring content to life in new and exciting ways. For complete details, visit www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.