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FOR IMMEDIATE RELEASE
December 16, 2010
CONTACT
Ann Marie Cumming
202-429-5307
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New AM Radio Data Concept Developed

WASHINGTON, D.C. -- NAB FASTROAD today announced the release of a report on a new AM radio data service concept, with the potential to provide AM broadcasters the ability to transmit low-rate data similar to what FM broadcasters can provide using the Radio Data System (RDS) subcarrier. This work was undertaken by iBiquity Digital Corporation, developers of the HD Radio IBOC system used by U.S. broadcasters to transition to digital radio, and was co-funded by iBiquity and NAB FASTROAD.

Called the AM Digital Data Service (ADDS), this new technology supports delivery of low data-rate text for analog AM radio stations, which currently have no method for transmitting data such as song title and artist. This technology could be easily integrated into future radio receivers.

One of the benefits of this service is that it would offer AM broadcasters a simpler and less-expensive way to provide a limited digital service compared to a full AM IBOC installation which at present is the only option.

The full text of the ADDS report and information on the NAB FASTROAD technology advocacy program are available at www.NABFASTROAD.org.

About NAB FASTROAD
NAB FASTROAD (Flexible Advanced Services for Television & Radio On All Devices) is the technology advocacy program of the National Association of Broadcasters. The overall mission of the FASTROAD program is to seek and facilitate development and commercialization of new technologies that can be exploited by broadcasters using radio and television broadcast spectrum.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

About iBiquity Digital
iBiquity Digital Corporation is the developer of HD Radio Technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new and unique FM content via HD2/HD3 channels, crystal-clear sound and data services on both the AM and FM bands - all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio Technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ. For more information, please visit www.hdradio.com and www.ibiquity.com.

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