WASHINGTON, DC - NAB and the Broadcast Education Association will award the 2006 Hugh Malcolm Beville, Jr. Award to Jerry Lee of WBEB-FM. The Beville Award, which recognizes the memory and life's work of broadcast research pioneer Mal Beville, is presented annually in honor of outstanding contributions to the field of broadcast audience research. Lee will receive this year's Beville Award at the BEA Annual Convention Welcome Reception, which will be held at 6 p.m. on April 26th at the Las Vegas Hilton.
Lee is the President and Owner of WBEB-FM in Philadelphia, which is widely considered to be the most successful stand-alone radio station in the United States. He is also regarded as one of the radio industry's leading proponents of the use of quality research. Among his many accomplishments in this area are his longtime service on NAB's Committee on Local Radio Audience Measurement (COLRAM), of which he is a charter member; his role in helping to create the Arbitron Radio Advisory Council, a group comprised of Arbitron clients who advise the ratings company on methodological and other issues; and his current role as Chairman of the Research Committee of the Radio Advertising Effectiveness Laboratory (RAEL), an industry group that produces and promotes original primary research studies designed to highlight the effectiveness of radio as an advertising medium.
Lee is currently a member of the Boards of Directors of the NAB, the Radio Advertising Bureau, and the Broadcasters' Foundation. He also has received many honors and awards throughout his distinguished career, which include the Broadcast Foundation's American Broadcast Pioneer Award, the Caring Institute Award, and enshrinement into both the Pennsylvania Association of Broadcasters' and the Broadcasting and Cable Halls of Fame. In 2000, the University of Pennsylvania established the Jerry Lee Center of Criminology, which is dedicated to research and discoveries on the causes and prevention of crime, and Lee also was recently confirmed by the U.S. Senate to a term on the National Board for Educational Sciences.
NAB2006 will take place April 22-27, 2006 in Las Vegas (exhibits open April 24). It is the world's largest electronic media show covering the development, delivery and management of professional video and audio content across all mediums.
The Broadcast Education Association is the international higher education association for professors, students and professionals involved in the teaching and research related to radio, television and electronic media. For over 51 years, BEA has served as the critical link between the professors who teach tomorrow's radio and television employees and the professionals working in the broadcast industry. Information about BEA can be found at www.beaweb.org.
The National Association of Broadcasters is a trade association that advocates on behalf of more than 8,300 free, local radio and television stations and also broadcast networks before Congress, the Federal Communications Commission and the Courts. Information about NAB can be found at www.nab.org.