FOR IMMEDIATE RELEASE
CRYSTAL RADIO AWARD PRESENTED TO WFYR-FM
VEGAS - WFYR-FM Peoria, IL today was awarded the National Association
of Broadcasters Crystal Radio Award. Since 1987, the NAB Crystal Radio
Awards have recognized radio stations for their outstanding year-round
commitment to community service.
NAB selected 10 winners from a pool of 50 finalists. Recipients were recognized
at today's NAB Radio Luncheon during NAB2007.
WFYR-FM provided this description of its accomplishments in 2006:
"WFYR-FM, 97.3 River Country, is a station that has heart. Our employees
and listeners are not afraid to show compassion for people. In 2006, hundreds
of station volunteers reconstructed a home for wounded Iraqi veteran Tyler
Ziegel and his future wife. River Country employees pushed a cart through
Wal-Mart to purchase $300 worth of groceries for a struggling, single
mother of three. Employees also ran alongside listeners to raise more
than $2 million locally for the MS Association, the Arthritis Foundation,
the Juvenile Diabetes Foundation and the MDA. The station created a NO-K-Run
that collected over $1,000 for the children of St. Jude. The compassion
continued with purchasing hundreds of gifts for lonely seniors, granting
Christmas wishes for people in need, throwing pizza parties and education
programs for area classrooms and creating fun area blood drives. Overall,
River Country has donated more than 32 hours in PSAs, amounting to over
$138,000 in air time. River Country also aired over 4,000 promotional
announcements, 750 community event announcements on our website and participated
in over 20 community service events, each with employee representation."
For more information on WFYR's accomplishments, contact J.R. Greeley at
The NAB Radio Luncheon, sponsored by ASCAP, featured a keynote address
by Brian Cooley, editor at large for CNET.com. During the luncheon, Rick
Dees, legendary radio personality, was inducted into the NAB Broadcasting
Hall of Fame.
NAB2007 will take place April 14 - 19, 2007 in Las Vegas (exhibits open
April 16). It is the world's largest electronic media show covering the
development, delivery and management of professional video and audio content
across all mediums. Complete NAB2007 details are available at www.nabshow.com.
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