FOR IMMEDIATE RELEASE

For NAB Inquiries
April 17, 2012
Suzie Raven
April 9-14 only: 702-943-3525
After April 14: 202-429-5481

NAB CRYSTAL RADIO AWARD PRESENTED TO KCVM-FM

LAS VEGAS -- KCVM-FM Cedar Falls, IA today was awarded the National Association of Broadcasters' Crystal Radio Award. Since 1987, the NAB Crystal Radio Awards have recognized radio stations for their outstanding year-round commitment to community service.

Ten winners were chosen among 50 finalists who were honored at today's NAB Show Radio Luncheon.

KCVM-FM provided this description of its accomplishments in 2011:

"The word "service" is not just another pretty face at KCVM. It appears on three occasions in their mission statement. In 2011, KCVM donated over 18,450 minutes of air-time to non-profit groups and organizations. The station's own 501-C3 charity, Magical Mix Kids, took their 12th annual trip with 14 children with chronic and terminal illnesses on an all-expenses-paid trip to Disney World. The organization raised $62,000 to take 61 family members on the annual dream vacation. Station staff donated over 812 hours to this effort, and an additional 822 hours for many other worthy causes. In 2011, staff sought another way to make an impact and created a new city celebration - Oktoberfest Cedar Valley. In its first year the event drew 750 people and raised $6,500 for 11 different charities. The station was instrumental in a community-wide effort to take WWII Vets on Honor Flight trips to Washington DC; the efforts raised over $220,000. The station aired documentary programs that supported education; provided help during the financial crisis; promoted animal welfare and recognized community heroes. Overall, KCVM contributed to campaigns that raised $875,000 for organizations."

For more information on KCVM-FM's accomplishments, contact Jim Coloff at jim@935themix.com.

Today's NAB Show Radio Luncheon also featured a presentation of the NAB Crystal Heritage Award to KUZZ-FM Bakersfield, CA and a keynote address from entertainer Donny Osmond. Major League Baseball radio broadcaster Bob Uecker was inducted into the NAB Broadcasting Hall of Fame. The luncheon was sponsored by ASCAP.

About the NAB Show
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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