NAB
CRYSTAL RADIO AWARD PRESENTED TO KUZZ-FM LAS
VEGAS -- KUZZ-FM Bakersfield, CA today was awarded the National Association
of Broadcasters' Crystal Radio Award. Since 1987, the NAB Crystal Radio
Awards have recognized radio stations for their outstanding year-round
commitment to community service. Ten winners
were chosen among 50 finalists.
Recipients were recognized at today's NAB Show Radio Luncheon. "To
meet the challenges facing more than 700 local nonprofits in 2010, KUZZ
rolled up its sleeves and got to work. In addition to increasing our presence
at local fundraisers and events, we doubled our efforts to provide our
community with more opportunities to tell their stories and promoted their
causes through in-studio and on-location interviews. Our 26-person staff
contributed 907 hours of volunteer time to 42 local groups and organizations.
KUZZ chose safety as our primary initiative for 2010, and focused on the
different aspects of the issue through our public service programming
and station promotional announcements. Along the way, our support of events
for the American Cancer Society raised over $2.3 million. At the Great
American Clean-up, our KUZZ Community Crew of 67, comprised of our staff
and listeners, joined with 8,110 volunteers in a single day city-wide
event. For St. Jude Children's Research Hospital, we helped raise $879,000,
and our 'KUZZ Cares for Kids at Christmas' campaign provided 1,500 gifts
for 70 local families. Altogether in 2010 we helped our community raise
more than $5.3 million and devoted 7,534 minutes of public service programming
to community concerns and events." For more
information on KUZZ-FM's accomplishments, contact Sylvia Cariker at sylvia@buckowens.com.
Today's
NAB Show Radio Luncheon also featured a presentation of the NAB Crystal
Heritage Award to KBHP-FM
Bemidji, MN and a review of radio's opportunities in the digital future
by Brian
Cooley, CNET's senior commentator. Legendary radio personality Gerry
House was also inducted into the NAB Broadcasting Hall of Fame. The
luncheon was sponsored by ASCAP. About
the NAB Show About
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