CRYSTAL RADIO AWARD PRESENTED TO KRLC-AM
VEGAS -- KRLC-AM Lewiston, ID today was awarded the National Association
of Broadcasters' Crystal Radio Award. Since 1987, the NAB Crystal Radio
Awards have recognized radio stations for their outstanding year-round
commitment to community service.
were chosen among 50 finalists.
Recipients were recognized at today's NAB Show Radio Luncheon.
KRLC 'Hometown Radio,' we don't just stand on a soapbox; we care enough
to step into the fray. We care about the four little kids who gathered
with us to honor our flag, and then told us they lived in a tent and didn't
have winter coats. We care about the 9-year-old autistic boy who wandered
from his home one evening last summer. We care about the wives, children
and loved ones of our servicemen who are thousands of miles away and desperately
want to hear their hero's voice. We even care about the homeless dogs
and cats that have been abandoned. And because KRLC cares, those four
children - and 319 more - have winter coats this year, that 9-year-old
boy was found within 10 minutes of our breaking news story, countless
loved ones hear the voices of their servicemen and women broadcast to
them on birthdays, holidays and anniversaries and hundreds of helpless
animals have found a home. Surprisingly, these stories aren't exceptions.
For KRLC, patriotism, caring and giving are the rule. That's because at
Hometown Radio, we're live and local in every way; heart, soul and broadcasting.
After all, this is our hometown, too."
information on KRLC-AM's accomplishments, contact Robert Prasil at email@example.com.
NAB Show Radio Luncheon also featured a presentation of the NAB Crystal
Heritage Award to KBHP-FM
Bemidji, MN and a review of radio's opportunities in the digital future
Cooley, CNET's senior commentator. Legendary radio personality Gerry
House was also inducted into the NAB Broadcasting Hall of Fame. The
luncheon was sponsored by ASCAP.
the NAB Show
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