NAB CRYSTAL RADIO AWARD PRESENTED TO KRLC-AM

LAS VEGAS -- KRLC-AM Lewiston, ID today was awarded the National Association of Broadcasters' Crystal Radio Award. Since 1987, the NAB Crystal Radio Awards have recognized radio stations for their outstanding year-round commitment to community service.

Ten winners were chosen among 50 finalists. Recipients were recognized at today's NAB Show Radio Luncheon.

KRLC-AM provided this description of its accomplishments in 2010:

"At KRLC 'Hometown Radio,' we don't just stand on a soapbox; we care enough to step into the fray. We care about the four little kids who gathered with us to honor our flag, and then told us they lived in a tent and didn't have winter coats. We care about the 9-year-old autistic boy who wandered from his home one evening last summer. We care about the wives, children and loved ones of our servicemen who are thousands of miles away and desperately want to hear their hero's voice. We even care about the homeless dogs and cats that have been abandoned. And because KRLC cares, those four children - and 319 more - have winter coats this year, that 9-year-old boy was found within 10 minutes of our breaking news story, countless loved ones hear the voices of their servicemen and women broadcast to them on birthdays, holidays and anniversaries and hundreds of helpless animals have found a home. Surprisingly, these stories aren't exceptions. For KRLC, patriotism, caring and giving are the rule. That's because at Hometown Radio, we're live and local in every way; heart, soul and broadcasting. After all, this is our hometown, too."

For more information on KRLC-AM's accomplishments, contact Robert Prasil at rprasil@idavend.com.

Today's NAB Show Radio Luncheon also featured a presentation of the NAB Crystal Heritage Award to KBHP-FM Bemidji, MN and a review of radio's opportunities in the digital future by Brian Cooley, CNET's senior commentator. Legendary radio personality Gerry House was also inducted into the NAB Broadcasting Hall of Fame. The luncheon was sponsored by ASCAP.

About the NAB Show
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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