NAB CRYSTAL RADIO AWARD PRESENTED TO KFOR-AM

LAS VEGAS -- KFOR-AM Lincoln, NE today was awarded the National Association of Broadcasters' Crystal Radio Award. Since 1987, the NAB Crystal Radio Awards have recognized radio stations for their outstanding year-round commitment to community service.

Ten winners were chosen among 50 finalists. Recipients were recognized at today's NAB Show Radio Luncheon.

KFOR-AM provided this description of its accomplishments in 2010:

"For 87 years, the legendary KFOR has stood for integrity, unparalleled community service and live, local programming. In 2010, KFOR's generous listeners specifically requested Christmas gifts for over 3,400 less fortunate children. KFOR raised $41,000 solely from on-air appeals (over $1 million raised since 1948) for our Operation Santa Clause program. In 2010, hungry people in need benefited from KFOR's assistance in raising $18,900 for the Food Bank of Lincoln. Donations of $60,000 were received for the March of Dimes through our co-sponsorship of the Celebrity Chefs Auction. Over $110,000 was raised at the Alzheimer's Association Memory Walk. From reading in schools to emceeing charity events, KFOR employees donated over 1,100 hours of volunteer time to community outreach. More than 1,100 PSAs translated into over $44,000 in free airtime. KFOR interviewed 400+ people for our on-air community service programs, 'Lincoln Live' and 'Problems & Solutions.' Other public service interviews numbered more than 500. Our four-person morning team has a combined total of 106 years at KFOR and personality Cathy Blythe has won two NAB Marconi Radio Awards. KFOR is the consistent leader in our community of 250,000, perfectly exemplifying everything the NAB Crystal Radio Award represents."

For more information on KFOR-AM's accomplishments, contact Gary Buchanan at gbuchanan@threeeagles.com.

Today's NAB Show Radio Luncheon also featured a presentation of the NAB Crystal Heritage Award to KBHP-FM Bemidji, MN and a review of radio's opportunities in the digital future by Brian Cooley, CNET's senior commentator. Legendary radio personality Gerry House was also inducted into the NAB Broadcasting Hall of Fame. The luncheon was sponsored by ASCAP.

About the NAB Show
The NAB Show, held annually in Las Vegas, is the world's largest electronic media show covering filmed entertainment and the development, management and delivery of content across all mediums. With nearly 90,000 attendees from 151 countries and more than 1,500 exhibitors, the NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, the NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. Complete details are available at www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age. Learn more at www.nab.org.

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