The mobile TV marketplace is growing, and stations that don’t get on board risk being left behind. Are you in the know? Broadcasters can catch up on the latest developments in mobile TV at a free event hosted by the National Association of Broadcasters, in conjunction with the National Academy of Television Arts and Sciences on November 13, 5:30 - 8 p.m., at NAB headquarters in Washington, D.C. With mobile TV already operating in 35 markets across the country, and industry leaders, such as Dyle TV, expecting new devices to hit the market this holiday season, this is a good time for broadcasters to discover what the excitement is all about.
The event will include a nuts and bolts discussion of the basics of mobile TV, which allows broadcasters to transmit their broadcast programming, including sports, news and entertainment, over a portion of their existing spectrum to compatible mobile devices. Broadcasters are expanding the TV viewing market beyond the traditional living room, allowing viewers to take their favorite shows with them, tuning in anytime and anywhere. Fueling the development of mobile TV is the public’s voracious appetite for watching video content on the go. Small upgrades to transmission facilities allow broadcasters to join the mobile video phenomenon. Make sure your station is not left behind!
Industry leaders such as Rick Kaplan, executive vice president of Strategic Planning for NAB; Salil Dalvi, co-general manager for the Mobile Content Venture Dyle TV; Sam Matheny, vice president of Capitol Broadcasting Co. and a member of Mobile 500, and Rick Ducey, managing director of BIA/Kelsey, will lead the discussions. The event will provide an overview of how mobile TV is being rolled out in the U.S., technical capabilities of the mobile TV signal, the mobile emergency alert system (M-EAS), content updates and business issues. You'll also hear what devices consumers will be buying this holiday season.
Don't miss out on this event, which is free to members of NAB, NATAS and invited guests. Register today.
Can't make it to D.C. for the event? Register here for the free webcast.