General Manager/Audience Development
Capitol Broadcasting Company
Shelly Leslie is the General Manager of Capitol Broadcasting Company’s newly formed Audience Development division focused on expanding the company’s digital video footprint. Her team is charged with building sustainable, new audiences across digital platforms, and exploring new technology.
Shelly has 30 years with Capitol’s flagship station, WRAL-TV, including 13 as the station’s Creative Director. The station’s promotion team won 60 regional and national awards under her leadership and she has been a key part the station’s many broadcasting innovations, including the nation’s first HD station.