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National Association of Broadcasters
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Sandhi Kozsuch

Principal, Strategic and Industry Initiatives
Cox Media Group Atlanta

Sandhi Kozsuch is principal, Strategic and Industry Initiatives for Cox Media Group in Atlanta where he focuses on the development of new businesses and technologies in the areas of Next Gen TV/3.0, OTT/TVE streaming video, data-driven ad solutions, digital radio, datacasting, and music licensing. He is also chairman of Pearl TV, the consortium of eight Broadcast TV media companies working on the development of Next Gen TV and other advanced technologies and businesses.

He has served on various committees for the National Association of Broadcasters, Internet Advertising Bureau, the ATSC, and as past chairman/board member for NewsON. He is currently a board member of the Broadcast Traffic Consortium, providing digital opportunities for the radio industry.

Sandhi has also worked in the internet/mobile field, serving as senior director of Digital for Cox Media Group, executive vice president, Development and Strategy for WorldNow, and as a member of the executive team to launch Cox Interactive Media. Also, he served as chairman of the Internet Advertising Bureau local committee.

Prior to 1995, Kozsuch worked in the TV Broadcasting industry, serving in various positions in station management for Cox Television’s WSOC-TV/WAXN-TV in Charlotte, WRIC-TV in Richmond, WCYB-TV, and WJHL-TV. Additionally, he served as chairman of the ABC Network’s Affiliate Marketing Board.

Kozsuch has been involved in many community and charitable causes including national committee member for the American Heart Association.