Director, Workshop
Market Enginuity
Marlene Schneider comes to Market Enginuity with more than 16 years of experience in corporate support for public media. She started her public broadcasting career in the underwriting department at Oregon Public Broadcasting (OPB). She left OPB in 2002 to found Revenue Solutions, where she specialized in corporate support consultation to a number of local stations as well as national organizations, DEI and PBS.
At DEI, Marlene oversees all member service activities related to station corporate support. This includes management of the corporate support track at the PMDMC, the DEI Worksite content and the webinar series, as well as active participation in the DEI Benchmarks program, the program that allows stations to gauge their revenue performance as it relates to audience size.
At PBS Marlene was involved with the PBS sales training program, CSPI, from the outset. Marlene served as the lead trainer and consultant for CSPI, working with and training the volunteer training teams. She refined and updated the CSPI programs. Marlene also led the research project, PBS Best Practices in Corporate Support, 2007.
In her role at Market Enginuity as Director of Enginuity Workshop, Marlene continues to serve DEI and local stations.
Prior to public broadcasting, Marlene worked in sales in the managed health care field. Marlene graduated from Pitzer College in Claremont, California and resides in Sisters, Oregon.
